https://eksido.com/ Eksido — Salesforce consultancy for digital transformation, Marketing Cloud, and Culture360 for cultural institutions. en-US Fri, 14 Aug 2026 11:18:38 GMT https://eksido.com/state-of-personalised-communication/ https://eksido.com/state-of-personalised-communication/ Mon, 02 Feb 2026 11:59:33 GMT The state of personalised communication has evolved dramatically. What started as simple email merge tags has transformed into sophisticated, AI-driven experiences across every customer touchpoint. As we […] https://eksido.com/crafting-the-perfect-product-view-journey-in-marketing-cloud/ https://eksido.com/crafting-the-perfect-product-view-journey-in-marketing-cloud/ Thu, 23 Oct 2025 13:36:19 GMT A product-view journey is one of the most nuanced lifecycle campaigns in modern e‑commerce. When someone clicks through to a product detail page but leaves without purchasing, […] https://eksido.com/crafting-the-perfect-favorite-triggered-journey-in-marketing-cloud/ https://eksido.com/crafting-the-perfect-favorite-triggered-journey-in-marketing-cloud/ Thu, 23 Oct 2025 11:28:16 GMT A favourite-triggered journey is one of the most underutilised opportunities in lifecycle marketing. When a customer clicks the heart icon or adds an item to their favourites […] https://eksido.com/crafting-the-perfect-vip-loyalty-journey-in-marketing-cloud/ https://eksido.com/crafting-the-perfect-vip-loyalty-journey-in-marketing-cloud/ Thu, 23 Oct 2025 09:52:21 GMT A VIP loyalty journey in Salesforce Marketing Cloud celebrates your highest‑value customers and transforms them into lifelong advocates. Every brand has a select group of customers who […] https://eksido.com/lifecycle-re-engagement-journey-salesforce-marketing-cloud/ https://eksido.com/lifecycle-re-engagement-journey-salesforce-marketing-cloud/ Thu, 23 Oct 2025 08:58:38 GMT A “we miss you” message can be the spark that reactivates a dormant customer. In today’s crowded inboxes, even your best customers can forget about you if […] https://eksido.com/crafting-the-perfect-churn-prevention-journey-in-marketing-cloud/ https://eksido.com/crafting-the-perfect-churn-prevention-journey-in-marketing-cloud/ Thu, 23 Oct 2025 08:46:09 GMT A lapse in engagement is a critical signal: your customer might be drifting away. With Salesforce Marketing Cloud (SFMC), you can catch those moments early and re‑engage […] https://eksido.com/crafting-the-perfect-post-purchase-journey-in-marketing-cloud/ https://eksido.com/crafting-the-perfect-post-purchase-journey-in-marketing-cloud/ Thu, 23 Oct 2025 08:42:52 GMT A post-purchase journey is more than a receipt — it’s your chance to thank customers, reinforce trust, and introduce complementary products or services. With Salesforce Marketing Cloud […] https://eksido.com/crafting-the-perfect-welcome-journey-in-marketing-cloud/ https://eksido.com/crafting-the-perfect-welcome-journey-in-marketing-cloud/ Thu, 23 Oct 2025 08:36:17 GMT A welcome series is more than just a friendly hello — it’s your brand’s first impression. This is your chance to introduce new subscribers to your story […] https://eksido.com/crafting-the-perfect-anniversary-journey-in-marketing-cloud/ https://eksido.com/crafting-the-perfect-anniversary-journey-in-marketing-cloud/ Thu, 23 Oct 2025 08:30:24 GMT A customer anniversary isn’t just a date — it’s a celebration of loyalty and shared history. It’s an opportunity to reward customers for their continued relationship and […] https://eksido.com/crafting-the-perfect-birthday-journey-in-marketing-cloud/ https://eksido.com/crafting-the-perfect-birthday-journey-in-marketing-cloud/ Thu, 23 Oct 2025 08:23:57 GMT A birthday is more than just another date — it’s a moment of personal connection. For marketers, it’s a golden opportunity to delight, surprise, and strengthen relationships […]