# Eksido

> Eksido is a Salesforce consultancy specialising in digital transformation, Salesforce Marketing Cloud implementations, and Culture360 — a Salesforce-based solution for cultural institutions such as museums, theatres, and performing-arts organisations.

## Pages

- [Privacy Policy](https://eksido.com/privacy-policy/): How Eksido uses personal information and how to exercise your rights.
- [Homepage](https://eksido.com/): Leadership innovates on business model, culture and organisation. Successful Leadership is making them into an organism that is self-adaptable to the market
- [Blog](https://eksido.com/blog/): Stay on top the most important topics about business, marketing and technology excellence. Leading transformation process? Implementing Salesforce.com?
- [Book meeting and get ressources](https://eksido.com/book-meeting-and-get-ressources/): Get Salesforce resources with discount Save 50% as non-profit Short term or long term extension of your team All Salesforce roles available We support non-profits in achieving […]
- [The Eksido Code](https://eksido.com/code-of-conduct/): We strive for equal opportunity and have the Eksido Code to ensure that our work place is free of unethical behaviour and processes.
- [Cookie Policy](https://eksido.com/cookie-policy/): This page provides comprehensive information about how we use cookies on our website to enhance your browsing experience, improve website performance, and deliver personalized content. Cookies are […]
- [What is Culture360?](https://eksido.com/culture360/): The Culture360 Vision Culture360 is our vision of a comprehensive package of services for museums, cultural institutions, and other non-profit organisations in the experience industry. We believe […]
- [Falck-demo](https://eksido.com/falck-demo/): Falck Demo Vejhjælp – kom hurtigt videre Et vejhjælpsabonnement er din sikkerhed for at komme hurtigt videre, hvis bilen pludselig strejker eller hvis du bare har været […]
- [Customer Success Portal](https://eksido.com/knowledgebase/): [epkb-knowledge-base id=1]
- [Register page](https://eksido.com/register-page/): [vc_row full_width="stretch_row_content_no_spaces" css=".vc_custom_1513602717797{margin-bottom: -40px !important;}"][vc_column width="1/2″ css=".vc_custom_1519833174020{padding-top: 700px !important;background-image: url(https://www.leadengine-wp.com/static/wp-content/uploads/sites/37/2018/02/register-image.jpg?id=) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}" offset="vc_hidden-md vc_hidden-sm vc_hidden-xs"][/vc_column][vc_column width="1/2″ css=".vc_custom_1519745060042{padding-top: 120px !important;}" offset="vc_col-lg-6 vc_col-md-12″][vc_row_inner][vc_column_inner width="1/4″][/vc_column_inner][vc_column_inner […]
- [Get FREE report on being relevant onsite](https://eksido.com/relevancy-calculator/): Get FREE report on the revenue potencial, costs, processes, and considerations to optimizing your website and being relevant
- [Culture 360](https://eksido.com/solution-culture-360/)
- [Thank you for signing up](https://eksido.com/thank-you-for-signing-up-culture360/)
- [Thank you for reaching out about Interaction Studio](https://eksido.com/thank-you-interaction-studio/): We will process your request as soon as possible

## Blog

- [State of personalized communication](https://eksido.com/state-of-personalised-communication/): Discover the state of personalised communication across email, web, and social channels. Learn which strategies work best for marketers.
- [Crafting the Perfect Product-View Journey in Marketing Cloud](https://eksido.com/crafting-the-perfect-product-view-journey-in-marketing-cloud/): Design an effective product-view journey in Salesforce Marketing Cloud that triggers personalized reminders and related-item recommendations after customers view product pages. Learn simple and advanced tactics to capture intent, personalize offers, and measure KPIs to turn browsers into buyers.
- [Crafting the Perfect Favorite-Triggered Journey in Marketing Cloud](https://eksido.com/crafting-the-perfect-favorite-triggered-journey-in-marketing-cloud/): Learn how to design a Behaviour Favourite Journey in Salesforce Marketing Cloud. Discover how to capture favourites, send timely reminders, recommend related products, personalize offers, track key KPIs, and convert interest into sales with advanced and simple options.
- [Crafting the Perfect VIP Loyalty Journey in Marketing Cloud](https://eksido.com/crafting-the-perfect-vip-loyalty-journey-in-marketing-cloud/): Discover how to design a Lifecycle VIP Loyalty Journey in Salesforce Marketing Cloud. Learn to identify high-spend customers, offer exclusive perks, build emotional loyalty, and measure success with key KPIs. Explore simple and advanced personalization techniques to elevate customer experience and drive advocacy.
- [Crafting the Perfect Re-Engagement Journey in Marketing Cloud](https://eksido.com/lifecycle-re-engagement-journey-salesforce-marketing-cloud/): Learn to build a Lifecycle Re-Engagement Journey in Salesforce Marketing Cloud: identify dormant users, send "we miss you" messages, personalize offers, track KPIs, and reactivate customers.
- [Crafting the Perfect Churn Prevention Journey in Marketing Cloud](https://eksido.com/crafting-the-perfect-churn-prevention-journey-in-marketing-cloud/): Learn how to build a churn-prevention journey in Salesforce Marketing Cloud. Detect inactivity early, send win-back communications, and use advanced personalization to re-engage customers. Explore simple and advanced options, KPIs, and benefits.
- [Crafting the Perfect Post-Purchase Journey in Marketing Cloud](https://eksido.com/crafting-the-perfect-post-purchase-journey-in-marketing-cloud/): Learn how to build an effective post‑purchase journey in Salesforce Marketing Cloud. Explore cross‑sell strategies, thank‑you messaging, KPIs, and advanced personalization to boost loyalty and repeat purchases.
- [Crafting the Perfect Welcome Journey in Marketing Cloud](https://eksido.com/crafting-the-perfect-welcome-journey-in-marketing-cloud/): Learn how to create an engaging welcome series in Salesforce Marketing Cloud to introduce your brand, nurture new customers, and drive first conversions. Discover simple and advanced setups, key KPIs, and best practices.
- [Crafting the Perfect Anniversary Journey in Marketing Cloud](https://eksido.com/crafting-the-perfect-anniversary-journey-in-marketing-cloud/): Learn how to design a customer anniversary journey in Salesforce Marketing Cloud. Discover simple and advanced setups, key KPIs, and strategies to reward loyal customers and boost retention.
- [Crafting the Perfect Birthday Journey in Marketing Cloud](https://eksido.com/crafting-the-perfect-birthday-journey-in-marketing-cloud/): A birthday is more than just another date — it’s a moment of personal connection. For marketers, it’s a golden opportunity to delight, surprise, and strengthen relationships […]
- [The New Rules of Open Rates in 2025: Reading Between the Pixels](https://eksido.com/the-new-rules-of-open-rates-in-2025-reading-between-the-pixels/): Email open rates are broken in 2025. Apple MPP distorts the data—learn how to analyze real engagement and rebuild your email marketing KPIs
- [Digital Transformation: It’s Not About Technology— It’s About Leadership](https://eksido.com/digital-transformation-its-not-about-technology-its-about-leadership/): In today’s hyperconnected world, the phrase digital transformation is on every executive’s agenda. Boards demand it, competitors pursue it, and customers expect it. Yet despite the billions […]
- [Meet Bruno and Discover the Power of Campaign Builder](https://eksido.com/meet-bruno-and-discover-the-power-of-campaign-builder/): In today’s digital landscape, marketing professionals are constantly battling tight deadlines, scattered tools, and increasing pressure to deliver personalized experiences at scale. That’s why Campaign Builder—featuring Bruno, […]
- [How Artificial General Intelligence (AGI) Can Transform Salesforce: 12 Powerful Use Cases](https://eksido.com/agi-salesforce-use-cases/): From advanced analytics to dynamic lead scoring, explore the transformative impact of AGI in Salesforce CRM. Elevate your customer relationships today
- [Boosting Customer Retention with Node-RED: An Innovative Approach](https://eksido.com/node-red-customer-retention-loyalty/): Explore Node-RED's impact on customer retention through personalization, automation, and integrations, fostering loyalty and satisfaction.
- [What is Salesforce Marketing Cloud?](https://eksido.com/what-is-salesforce-marketing-cloud/): Get to know Salesforce Marketing Cloud. Why Marketing Cloud is the best tool for doing advanced marketing automation. Enabling you to do 1:1
- [Boosting Customer Engagement with Personalized Communication](https://eksido.com/customer-engagement-key-kpis/): Discover the key performance indicators that drive customer engagement through personalized communication. Measure open rates, click-through rates, and NPS to drive business growth
- [Salesforce Interaction Studio Partner](https://eksido.com/salesforce-interaction-studio-partner/): Eksido is Salesforce Interaction Studio Partner. Interaction Studio is the real-time customer interaction management tool from Salesforce
- [Become a connected Nonprofit with Salesforce Nonprofit Cloud](https://eksido.com/become-a-connected-nonprofit-with-salesforce-nonprofit-cloud/): With Salesforce Nonprofit Cloud you can connect your entire organization, including your data systems, people and processes.
- [Unified insurance experiences with Salesforce Financial Service Cloud](https://eksido.com/unified-insurance-experiences-with-salesforce-financial-service-cloud/): Financial Service Cloud is a platform for unified customer experiences for better relationships across property, banking & lines of business.
- [With Salesforce Health Cloud you can deliver better care](https://eksido.com/deliver-better-care-with-salesforce-health-cloud/): Improve communication with patients, record management and collaboration between care teams with Salesforce Health Cloud.
- [Scale and optimize your service with Salesforce Service Cloud](https://eksido.com/scale-and-optimize-your-service-with-salesforce-service-cloud/): Service Cloud is a your answer to deliver trustable and scalable customer service and support. At any time and from every device.
- [Sell faster and smarter with Salesforce Sales Cloud](https://eksido.com/sell-faster-and-smarter-with-salesforce-sales-cloud/): Sales Cloud will help you sell smarter and faster. With AI that is built into the process, you will find insights & next steps actions.
- [Create a connected educator community with Salesforce Education Cloud](https://eksido.com/create-a-connected-educator-community-with-salesforce-education-cloud/): Education Cloud connects not only prospects, current students and engaged alumni, but also parents, corporate partners, external advisors
- [Online and offline AI driven experiences with Salesforce Commerce Cloud](https://eksido.com/online-and-offline-ai-driven-experiences-with-salesforce-commerce-cloud/): With Commerce Cloud create beautiful e-commerce experiences with mobile first approach, building 1:1 journeys with personalized campaigns.
- [Build digital experiences with Salesforce Community Cloud](https://eksido.com/build-digital-experiences-with-salesforce-community-cloud/): With Salesforce Community Cloud you can create and deliver personalized communities and experiences for both your partners and customers.
- [Deliver content fast with Salesforce Content Management System](https://eksido.com/deliver-content-fast-with-salesforce-cms/): With Salesforce Content Management System, CMS, you can easily share content across any touchpoint, even channels outside of Salesforce.
- [Quick overview of Salesforce Workplace Command Center](https://eksido.com/quick-overview-of-salesforce-workplace-command-center/): With Work.com executives stay connected with their employees, getting real time data in order to make decisions around returning to work.
- [Salesforce Marketing Cloud integration with Google My Business](https://eksido.com/salesforce-marketing-cloud-integration-with-google-my-business/): With Social Studio, you can not only do Social listening, but you can also manage your Google My Business reviews.
- [Salesforce Marketing Cloud Connect – Creating Journeys across Clouds](https://eksido.com/salesforce-marketing-cloud-connect-creating-journeys-across-clouds/): When you have Marketing Cloud Connect, you get immediate access to native Sales and Service Cloud activities within Journey Builder canvas.
- [Salesforce Marketing Cloud Connect – Synchronizing CRM data](https://eksido.com/salesforce-marketing-cloud-connect-synchronizing-crm-data/): Data Stream allows you to stream raw object data from Sales and Service Cloud into Marketing Cloud so you can use that for segmentation.
- [Salesforce Marketing Cloud Connect – Sending Email](https://eksido.com/sending-email-with-salesforce-marketing-cloud-connect/): Marketing Cloud Connect connects your Marketing Cloud with Service and Sales cloud. It allows you to send email messages from all instances.
- [Quick overview of Audience Builder in Salesforce Marketing Cloud](https://eksido.com/audience-builder-in-salesforce-marketing-cloud/): With Audience Builder you will better understand your customers. Acquire a deeper understanding of your customers attributes and behaviour.
- [Optimize return on ad spend with Salesforce Marketing Cloud](https://eksido.com/optimize-return-on-ad-spend-with-salesforce-marketing-cloud/): Optimize your return on ad spend with Audience Builder and create relevant messages for the right audiences with cross channel targeting.
- [Publish Instagram Stories with Social Studio in Salesforce Marketing Cloud](https://eksido.com/publish-instagram-stories-with-social-studio-in-salesforce-marketing-cloud/): With Social Studio you can now create and schedule Instagram Stories and push them through Mobile Push when it's time to go live.
- [Connect Google Ads with customer journeys in Salesforce Marketing Cloud](https://eksido.com/connect-google-ads-with-customer-journeys-in-salesforce-marketing-cloud/): With Google Customer Match inside Marketing Cloud you will be able to understand the full value of your customers data in Adwords.
- [New Salesforce Marketing Cloud feature – Einstein Messaging Insights](https://eksido.com/new-salesforce-marketing-cloud-feature-einstein-messaging-insights/): With Messaging Insights you will be able to monitor your campaigns performance and quickly optimize areas that are not performing well.
- [New Salesforce Marketing Cloud feature – Einstein Copy Insights](https://eksido.com/einstein-copy-insights-in-salesforce-marketing-cloud/): Einstein Copy Insights is testing, analyzing and updating email subject lines to increase the open rate of an email.
- [In-app messaging with Journey Builder in Salesforce Marketing Cloud](https://eksido.com/create-in-app-messaging-with-journey-builder-in-salesforce-marketing-cloud/): In-app messaging is a great way to interact with your mobile customers and drive conversion. Create in-app messaging with Journey Builder.
- [Single Send Journeys for email and push in Salesforce Marketing Cloud](https://eksido.com/single-send-journeys-for-email-and-push-in-salesforce-marketing-cloud/): With Single Send Journeys you can quickly send simple one off message, email or push notification, within Journey Builder.
- [Path Optimizer in Journey Builder in Salesforce Marketing Cloud](https://eksido.com/path-optimizer-in-journey-builder-in-salesforce-marketing-cloud/): With path optimizer you can run tests to optimize customer journeys. Run multivariate and A/B testing to determine the optimal path.
- [Building custom activities in Journey Builder in Salesforce Marketing Cloud](https://eksido.com/building-custom-activities-in-journey-builder-in-salesforce-marketing-cloud/): Custom activities are outside the box activities that will extent the reach of Journey Builder. Connect with your existing systems or apps.
- [Create ads in Journey Builder in Salesforce Marketing Cloud](https://eksido.com/create-ads-in-journey-builder-in-salesforce-marketing-cloud/): Create Facebook campaigns directly within Journey Builder in Salesforce Marketing Cloud. Aline your email & mobile marketing with Facebook ads
- [Insights simplified with Datorama inside Salesforce Marketing Cloud](https://eksido.com/insights-simplified-with-datorama-inside-salesforce-marketing-cloud/): With Datorama, marketers can collect all of their marketing data from different channels, campaigns and places to unlock real time insights.
- [Google Analytics 360 Audiences in Salesforce Marketing Cloud](https://eksido.com/google-analytics-360-audiences-in-salesforce-marketing-cloud/): Capture your site visitors and re-engage with them through email or sms messages with Google Analytics 360 Audiences.
- [Predictive Segmentation with Einstein in Salesforce Marketing Cloud](https://eksido.com/predictive-segmentation-with-einstein-in-salesforce-marketing-cloud/): Einstein Engagement Scoring analyses the data from all of your past emails campaigns and provides advanced and predictive segmentation.
- [The New Salesforce Marketing Cloud Setup](https://eksido.com/salesforce-marketing-cloud-setup/): Search for items across admin panel, platform tools and settings with a quick search bar in Marketing Cloud Setup.
- [Journey testing in Journey Builder in Salesforce Marketing Cloud](https://eksido.com/journey-testing-in-journey-builder-in-salesforce-marketing-cloud/): Test run your journeys in Journey Builder before deploying it to see how each of your contacts will flow through the journey.
- [Create campaigns with Advertising Studio in Salesforce Marketing Cloud](https://eksido.com/create-campaigns-with-advertising-studio-in-salesforce-marketing-cloud/): With Advertising Studio you can build targeted campaigns using your CRM data. Create campaigns across your Social Media channels and Google.
- [Personalized content with AMPscript in Salesforce Marketing Cloud](https://eksido.com/personalized-content-with-ampscript-in-salesforce-marketing-cloud/): AMPscript uses simple syntax and semantics, so is easy to learn and code. With that being said, you don't need to be a developer to grasp it.
- [Connect all your departments with Salesforce Marketing Cloud Connect](https://eksido.com/connect-all-your-departments-with-salesforce-marketing-cloud-connect/): Connect your marketing, service and commerce departments to create a consistent experience at for your customers with Markting Cloud Connect.
- [Align key metrics with Command Center in Salesforce Marketing Cloud](https://eksido.com/align-key-metrics-with-command-center-in-salesforce-marketing-cloud/): Connect with your customers and stay aligned on key metrics across all departments with Command Center in Salesforce Marketing Cloud.
- [Track SMS delivery in Salesforce Marketing Cloud](https://eksido.com/track-sms-delivery-in-salesforce-marketing-cloud/): With the new feature SMS Dlivery Receipts in MobileConnect, you can track your text message deliveries for all sends world wide.
- [Quick send for SMS in Salesforce Marketing Cloud](https://eksido.com/quick-send-for-sms-in-salesforce-marketing-cloud/): Quick send for SMS enables you to quickly send a single sms message to your client or customer. It uses MobileConnect and Journey Builder.
- [Optimize with Einstein Marketing Insights in Salesforce Marketing Cloud](https://eksido.com/optimize-with-einstein-marketing-insights-in-salesforce-marketing-cloud/): With Einstein Marketing Insights you are able to uncover cross-channel optimazation opportunities for your most important KPI's.
- [Data view with Data Mapping Visualizer in Salesforce Marketing Cloud](https://eksido.com/data-view-with-data-mapping-visualizer-in-salesforce-marketing-cloud/): Data Mapping Visualizer is a tool inside Datorama Salesforce Marketing Cloud that will help you understand how this data is mapped.
- [Design Interactive emails with Salesforce Marketing Cloud](https://eksido.com/design-interactive-emails-with-salesforce-marketing-cloud/): With Content Builder you can easily build Interactive emails that will add better user experience for your subsriber and increase click rate.
- [Optimize your send time with Einstein in Salesforce Marketing Cloud](https://eksido.com/optimize-your-send-time-with-einstein-in-salesforce-marketing-cloud/): Einstein will help you to optimize the send time per contact! Simply add Einstein STO to your journey in Journey Builder.
- [Simple email journey in Journey Builder in Salesforce Marketing Cloud](https://eksido.com/simple-email-journey-in-journey-builder-in-salesforce-marketing-cloud/): From Journey Builder, you can both build journeys and create content for your emails without jumping between different tools.
- [Flow Controls inside Journey Builder in Salesforce Marketing Cloud](https://eksido.com/flow-controls-in-journey-builder-inside-salesforce-marketing-cloud/): "Flow Controls" in Journey Builder will help you to make decisions in your journey and create different paths for your audience.
- [Journey Builder templates in Salesforce Marketing Cloud](https://eksido.com/journey-builder-templates-in-salesforce-marketing-cloud/): Inside Journey Builder you will find preset journey templates of common use cases built by Salesforce. You can also build your own templates!
- [Quick overview of Journey Builder in Salesforce Marketing Cloud](https://eksido.com/overview-of-journey-builder-in-salesforce-marketing-cloud/): A quick guide to Journey Builder - The marketing tool with drag-and-drop features that you will find in Salesforce Marketing Cloud.
- [How powerful is Personalization Builder in Salesforce Marketing Cloud](https://eksido.com/how-powerful-is-personalization-builder-in-salesforce-marketing-cloud/): With Personalization Builder In Marketing Cloud you will be able to create personalized content or product recommendations for emails and web.
- [From journey planning to Journey Builder in Salesforce Marketing Cloud](https://eksido.com/journey-mapping-in-journey-builder-inside-salesforce-marketing-cloud/): Journey Builder helps you model your customer journeys in a visual and fun way. Ask yourself what is the purpose of the journey?
- [Listen, analyse and engage with Salesforce Marketing Cloud Social Studio](https://eksido.com/listen-analyse-and-engage-with-salesforce-marketing-cloud-social-studio/): With Social Studio you can create and schedule social media posts, engage with your audience and analyse the performance of your posts.
- [Google Analytics 360 integration with Salesforce Marketing Cloud](https://eksido.com/google-analytics-360-integration-with-salesforce-marketing-cloud/): With Google Analytics 360 integration you will be able to combine web analytics together with isights from your email and mobile channels.
- [How does Salesforce Marketing Cloud analytics come together?](https://eksido.com/how-does-salesforce-marketing-cloud-analytics-come-together/): Einstein Analytics is an analytics tools that will help you create powerful dashboards and reports from your large and complex data.
- [Trailhead – Free way to learn everything about Salesforce Marketing Cloud](https://eksido.com/trailhead-free-and-fun-way-to-learn-everything-about-salesforce-marketing-cloud/): With Trailhead you can learn everything about Salesforce Marketing Cloud. Develop and test your skills in a free and fun way.
- [Salesforce Marketing Cloud Journey Builder – where the magic happens](https://eksido.com/salesforce-marketing-cloud-journey-builder-where-your-marketing-excellence-starts/): With Journey Builder you are able to automate and personalized your communication with your prospects with customer journeys maps.
- [Connections – one of the biggest Salesforce Marketing Cloud events](https://eksido.com/connections-one-of-the-biggest-salesforce-marketing-cloud-events/): Connection gathers industry experts and showcases the best uses of the Salesforce platform. This year it will take place online, May 4-6.
- [Salesforce Marketing Cloud explained](https://eksido.com/salesforce-marketing-cloud-explained/): Salesforce Marketing Cloud is a marketing platform that helps marketers to create branded and personalized experience with their customers.
- [Build effective emails with Salesforce Marketing Cloud Email Studio](https://eksido.com/build-personalized-emails-with-salesforce-marketing-cloud-email-studio/): With Email Studio you can create all your emeils, transcactional and promotional, with pre-build templates in Content Builder.
- [How does Salesforce Marketing Cloud landing pages work?](https://eksido.com/how-does-salesforce-marketing-cloud-landing-pages-work/): Create and organize all your web content in CloudPages in Web Studio and build static or dynamic landing pages.
- [Improve user experience with push with Salesforce Marketing Cloud](https://eksido.com/improve-the-user-experience-with-push-notifications-with-salesforce-marketing-cloud/): Compared to email or sms messages, push notifications have higher open rate, between 30% to 60% and interaction rate can go up to 40%.
- [Catch on-the-go customers with sms with Salesforce Marketing Cloud](https://eksido.com/catch-on-the-go-customers-with-sms-messages-with-salesforce-marketing-cloud/): Mobile Studio will help you target customers on any device at any time with SMS messages, push notifications, and chat messaging.
- [Create dynamic content in Salesforce Marketing Cloud like a pro](https://eksido.com/create-dynamic-content-in-salesforce-marketing-cloud-like-a-pro/): Create dynamic content easier when building emails with Content Builder. Quickly create localised content with Enhanced Dynamic Content.
- [Emails made easy with Content Builder in Salesforce Marketing Cloud](https://eksido.com/emails-made-easy-with-content-builder-in-salesforce-marketing-cloud/): Salesforce Marketing Cloud Content Builder is a great tool with a drag-and-drop interface that helps you create content across channels.
- [Fast and intuitive creation of customer journeys in Journey Builder](https://eksido.com/journey-builder-in-salesforce/): How to do fast and intuitive customer journeys in Salesforce Marketing Cloud with Journey Builder. Deliver more with less
- [360 Customer view in 3 minutes](https://eksido.com/360-customer-view-in-3-minutes/): Have you been told how hard it is to connect your customer data and marketing systems? We take the challenge to show how easy it is using a free tool
- [What is The Next Big Thing in 2019?](https://eksido.com/what-is-the-next-big-thing-in-2019/): 2019 is going to a be great turning point for all businesses. We are going to see huge changes in business organisation, focus on innovative business models […]

## Other languages

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