![\"Favorite-Triggered](\"/wp-content/uploads/2026/08/salesforce-marketing-cloud-logo.png\"){kind=logo}
The state of personalised communication has evolved dramatically. What started as simple email merge tags has transformed into sophisticated, AI-driven experiences across every customer touchpoint. As we move through 2026, the state of personalised communication shows that marketers are leveraging advanced technologies to deliver hyper-personalized experiences at scale. Here’s where personalised communication stands today and what’s driving the transformation.
\n\n\n\nEmail remains a cornerstone of personalized communication, but its role has matured significantly. Today’s marketers use AI to analyze behavioral patterns, predict customer intent, and dynamically generate content in real-time. Personalization now extends far beyond using a customer’s first name—sophisticated algorithms determine optimal send times, subject lines, product recommendations, and even email length based on individual engagement patterns.
\n\n\n\nModern email personalization leverages first-party data combined with predictive analytics to create truly individualized experiences. The focus has shifted from demographic segmentation to behavioral and intent-based personalization, with marketers utilizing customer lifetime value predictions, purchase propensity scoring, and real-time contextual triggers to deliver messages that resonate on a personal level.
\n\n\n\nWeb personalization has finally realized its potential. Advances in machine learning and real-time data processing enable websites to adapt instantly to each visitor. Dynamic content blocks adjust based on referral source, previous interactions, device type, geographic location, and behavioral signals—all processed in milliseconds.
\n\n\n\nProgressive profiling and zero-party data collection allow websites to build rich customer profiles over time without feeling intrusive. Smart recommendation engines power product suggestions, content curation, and navigation paths tailored to individual preferences. The result: more engaging experiences that drive higher conversion rates and increased customer satisfaction.
\n\n\n\nPrivacy-first personalization has become the standard, with transparent data practices and cookie-less tracking solutions gaining adoption. Marketers are finding creative ways to deliver personalized experiences while respecting user privacy and complying with evolving regulations.
\n\n\n\nSocial media personalization has evolved beyond targeted ads. Brands now create personalized content journeys across platforms, using AI to match content format, messaging, and timing to individual preferences. Interactive experiences, personalized video content, and one-to-one social engagement at scale have become standard practice.
\n\n\n\nMobile apps lead in personalization sophistication, leveraging device data, location services, and app behavior to create seamless, contextually relevant experiences. Push notifications are highly targeted, in-app content adapts in real-time, and app interfaces can be customized to individual user preferences.
\n\n\n\nPhysical retail is bridging the digital-physical divide through connected experiences. Store associates access unified customer profiles, digital touchpoints in stores deliver personalized recommendations, and IoT devices enable seamless transitions between online and offline interactions. The store experience itself adapts based on customer preferences and purchase history.
\n\n\n\nCustomer Data Platforms (CDPs) have become the foundation of modern personalization strategies, creating unified customer views from disparate data sources. Real-time data processing enables instant personalization, while AI and machine learning power predictive analytics and automated optimization.
\n\n\n\nGenerative AI is revolutionizing content creation, enabling brands to produce personalized content variations at unprecedented scale. Natural language processing allows for sophisticated customer sentiment analysis and intent prediction, informing personalization strategies across channels.
\n\n\n\nDespite technological advances, challenges persist. Data quality and integration remain ongoing concerns, requiring continuous investment in data governance. Balancing personalization with privacy is increasingly complex as regulations evolve globally. The skills gap in data science and marketing technology continues to widen, making talent acquisition critical.
\n\n\n\nOrganizations must avoid “creepy” personalization—there’s a fine line between helpful and intrusive. Transparency in data usage and clear value exchange with customers builds trust and sustainable personalization programs.
\n\n\n\nPersonalization is no longer optional—it’s expected. As we progress through 2026, the sophistication and ubiquity of personalized experiences will only increase. Success requires the right technology stack, quality data infrastructure, skilled teams, and a customer-centric culture that prioritizes privacy and value exchange.
\n\n\n\nThe future belongs to organizations that can deliver seamless, personalized experiences across all touchpoints while maintaining customer trust. Those that master this balance will see increased engagement, higher conversion rates, improved customer satisfaction, and ultimately, stronger long-term customer relationships and business growth.
\n","protected":false},"excerpt":{"rendered":"The state of personalised communication has evolved dramatically. What started as simple email merge tags has transformed into sophisticated, AI-driven experiences across every customer touchpoint. As we […]
\n","protected":false},"author":7,"featured_media":12025,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[153],"tags":[],"class_list":["post-7511","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-success"],"yoast_head":"\nA product-view journey is one of the most nuanced lifecycle campaigns in modern e‑commerce. When someone clicks through to a product detail page but leaves without purchasing, they’re broadcasting intent but also friction or uncertainty. In Salesforce Marketing Cloud, you can capture this micro‑behavior and transform it into an opportunity to nudge the customer toward conversion with value, not spam. This post will guide you through building a sophisticated product-view journey that follows a product-detail view with no conversion, offering related items, personalized recommendations, and targeted reminders.
\n\n\n\nProduct view signals intent stronger than a homepage visit but weaker than a cart add. By reacting to this middle‑of‑the‑funnel event, brands can:
\n\n\n\nStarting simple ensures that you get the basic components of this journey right before layering on advanced tactics. Here’s a straightforward framework:
\n\n\n\nOnce your basic product‑view journey is live, you can enhance it to address various segments and preferences:
\n\n\n\nTo optimize your journey, monitor these key performance indicators:
\n\n\n\nBehind the scenes, a robust product‑view journey relies on clean data and proper integrations:
\n\n\n\nA thoughtful product‑view journey is not just a nudge — it’s a conversation. By responding to browsing behaviour with timely, helpful recommendations, you demonstrate empathy and expertise. Customers feel that your brand understands their tastes and helps them discover products they might love. Over time, this builds trust and loyalty, encouraging repeat visits and purchases.
\n\n\n\nFor inspiration on similar lifecycle campaigns, read our articles on the VIP loyalty journey (https://eksido.com/crafting-the-perfect-vip-loyalty-journey-in-marketing-cloud/) and on favorite-triggered journeys (https://eksido.com/crafting-the-perfect-favorite-triggered-journey-in-marketing-cloud/) — they illustrate how to reward high-spend customers and re-engage visitors who add items to a wishlist.
\n\n\n\nFor more ideas on product recommendation strategies, explore this comprehensive guide on recommendation emails: https://www.omnisend.com/blog/product-recommendation-email/.
\n\n\n\n\n","protected":false},"excerpt":{"rendered":"A product-view journey is one of the most nuanced lifecycle campaigns in modern e‑commerce. When someone clicks through to a product detail page but leaves without purchasing, […]
\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[108,82,83],"tags":[],"class_list":["post-11992","post","type-post","status-publish","format-standard","hentry","category-current-subjects","category-salesforce-marketing-cloud","category-salesforce-sales-cloud"],"yoast_head":"\nA favourite-triggered journey is one of the most underutilised opportunities in lifecycle marketing. When a customer clicks the heart icon or adds an item to their favourites or wishlist, they are sending a clear signal of interest without yet committing to purchase. This moment is precious because it happens between discovery and decision: the user is signalling desire but may still be comparing options or waiting for a reason to buy. In Salesforce Marketing Cloud you can capture this signal and build a personalised follow up that keeps the product top of mind, nurtures the relationship, and drives conversion. This post explores how to design a favourite-triggered journey from start to finish, covering simple and advanced setups, key performance indicators (KPIs), technical considerations, and the business benefits.
\n\n\n\nFrom a behavioural perspective, adding an item to favourites is a high-intent action. It means the customer has found something they love enough to bookmark, yet there is still friction preventing them from ordering it immediately. By responding to this behaviour with a tailored communication, brands can drive incremental revenue and loyalty. Studies show that targeted reminders about wishlisted products can increase conversion rates by 20–30 % compared to generic campaigns. More importantly, favourite-triggered journeys allow you to build trust by offering helpful information rather than aggressive sales tactics. A subtle “We noticed you loved this item—here’s what makes it special” message feels like personalised service rather than a pushy ad.
\n\n\n\nBeyond conversion, favourite journeys give you an opportunity to learn about customer preferences. The items people favourite reveal their style, size, colour and price range preferences. This data can feed into broader personalisation strategies, ensuring that subsequent product recommendations are more relevant. Over time, the cumulative effect of acting on these micro-signals is stronger customer loyalty and higher lifetime value.
\n\n\n\nFor marketers new to automation, start by building a straightforward journey that captures the favourite event and sends a gentle reminder. At its core this flow consists of three steps:
\n\n\n\nTo personalise these emails, you can use AMPscript or dynamic content blocks. AMPscript allows you to pull in product attributes and user-specific details from the data extension. It also enables conditional logic: for example, you might show a coupon code only to first‑time buyers or offer free shipping for high-value items. Dynamic content blocks in Content Builder let you design multiple variations of the email that display based on rules—useful when you want to swap out images or headlines depending on product category.
\n\n\n\nOnce you’ve built the basics, expand your favourite-triggered journey by incorporating multiple channels and predictive personalisation. Customers don’t live solely in their inbox; they browse on mobile, scroll through social feeds, and sometimes open push notifications. To maximise your reach, consider adding the following components:
\n\n\n\nBuilding such an advanced journey requires integrating various Marketing Cloud tools—Journey Builder, Mobile Studio, Advertising Studio and Einstein. Start small and gradually layer in channels as you gain confidence in your data quality and automation skills.
\n\n\n\nTo understand the impact of your favourite-triggered journey, track metrics at both the email and journey level. Key KPIs include:
\n\n\n\nUse Marketing Cloud reports or Datorama dashboards to visualise these KPIs. Segment results by device, customer segment, product category and offer type to uncover deeper insights. Test variables like subject lines, send times, incentive amounts and recommendation algorithms to optimise performance.
\n\n\n\nA successful favourite-triggered journey relies on robust data capture and schema alignment. Ensure that your ecommerce platform sends a real-time event to Marketing Cloud whenever a user favourites an item. This may require custom API integrations or middleware to transfer data. Store favourite events in a dedicated data extension with fields for customer ID, product details, timestamp, and any contextual information like device or session ID.
\n\n\n\nFrom a schema perspective, use the Article schema type for the web content you create around these campaigns. In WordPress, plugins like Yoast SEO help you set the article’s schema markup, ensuring search engines understand the structure of your content. Keeping schema updated means that if you publish a blog article explaining your favourite-triggered strategy, it will be accurately represented in search results.
\n\n\n\nEnsure that your event data model aligns with your broader customer data platform. Because favourite actions are behavioural, they should feed into a unified profile that also includes demographic, transactional and engagement data. This unified view supports segmentation and personalisation across all journeys, not just favourites.
\n\n\n\nWhen done thoughtfully, favourite-triggered journeys deliver value across the funnel. They convert interest into sales by reminding customers of what they love and offering relevant alternatives if the original item no longer suits. They enhance the customer experience by showing that your brand pays attention to signals of intent and responds with helpful, timely messages. And they provide rich data that informs your broader personalisation strategy.
\n\n\n\nFor example, suppose a customer favourites a high‑end jacket but ends up buying a mid‑priced sweater recommended in the journey. You’ve still secured a sale, learned about their price sensitivity, and preserved goodwill. Over time, each micro-conversion builds loyalty, making the customer more likely to return and spend more.
\n\n\n\nFor more inspiration on how to create effective loyalty flows, read our article on crafting the perfect VIP loyalty journey in Marketing Cloud. It offers insights into rewarding high-spend customers and building emotional loyalty.
\n\n\n\nFor industry insights on wishlist and favourites campaigns, check out this external resource: https://www.omnisend.com/blog/wishlist-email/. It provides practical examples of reminder emails and recommendations that drive conversion.
\n\n\n\nBy orchestrating a favourite-triggered journey in Salesforce Marketing Cloud that balances reminders, recommendations and predictive personalisation, you’ll create a seamless experience that turns hearts into checkouts. Start simple, iterate based on data, and watch as these small acts of attentiveness translate into substantial business results.
\n\n\n\nA favourite-triggered journey is one of the most underutilised opportunities in lifecycle marketing. When a customer clicks the heart icon or adds an item to their favourites […]
\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[82],"tags":[],"class_list":["post-11988","post","type-post","status-publish","format-standard","hentry","category-salesforce-marketing-cloud"],"yoast_head":"\nA VIP loyalty journey in Salesforce Marketing Cloud celebrates your highest‑value customers and transforms them into lifelong advocates.
\n\n\n\nEvery brand has a select group of customers who spend more, engage more deeply, and evangelize your products to others. These VIP customers represent a significant portion of your revenue and have the potential to become lifelong advocates. Building a dedicated lifecycle journey for them within Salesforce Marketing Cloud is not only an opportunity to recognize their loyalty but also a strategic move to maximize their lifetime value. In this article we’ll explore how to design a VIP loyalty flow that delights high‑spend customers, encourages repeat purchases, and reinforces your brand’s premium image.
\n\n\n\nMost loyalty programs are designed for the masses, but a VIP journey focuses on the top tier of your customer base. When executed well, it offers several benefits:
\n\n\n\nVIP programs go beyond points and discounts — they create experiences. Customers who receive early access to limited editions, invites to exclusive events, or personalized gifts are more likely to share their experiences and amplify your brand’s reach.
\n\n\n\nIf you’re new to building loyalty automation in Marketing Cloud, start with a straightforward flow that still feels special. Here’s a simple setup:
\n\n\n\nThis basic series recognizes the customer’s status and invites them into the VIP community. Keep the tone warm and celebratory, and avoid sounding transactional.
\n\n\n\nAfter establishing the baseline, you can build a multi‑touch, multi‑channel experience that feels truly bespoke. Here are some advanced strategies:
\n\n\n\nAdvanced journeys allow you to celebrate your best customers throughout the year. They’re not just one‑off communications — they’re a continuous conversation that adapts as the customer engages with your brand.
\n\n\n\nAs with any marketing automation, measurement is critical. Here are key performance indicators to track:
\n\n\n\nBy monitoring these KPIs, you can refine your journey and ensure it continues to deliver value. If certain metrics lag, adjust messaging cadence, offers, or segmentation.
\n\n\n\nWhen building these journeys in Marketing Cloud, it’s important to ensure your data structure supports personalization. Start by maintaining a dedicated data extension for VIP members that includes fields like lifetime spend, loyalty tier, preferred product categories, and last purchase date. Update these fields regularly via automation so triggers fire at the right time.
\n\n\n\nIn your content, ensure the alt text for any images includes relevant keywords, as this helps with accessibility and search engine visibility. Use structured data markup (Schema) for your blog post so search engines understand that your content is an article about a VIP loyalty journey. In WordPress with Yoast SEO, set the Schema type to “Article” and fill in details like headline, description, and image.
\n\n\n\nA thoughtfully designed VIP journey does more than just drive sales — it fosters emotional loyalty. By recognizing high‑spend customers, offering them special perks, and communicating in ways that resonate, you build a community of brand advocates. These advocates not only purchase more but also champion your brand to friends and family, amplifying your reach organically. Over time, this results in reduced marketing costs, increased profitability, and a strong brand reputation.
\n\n\n\nFor industry-leading VIP program best practices, check out this resource: https://www.growave.io/blog/vip-loyalty-programs
\n\n\n\n/image
\n\n\n\nA VIP loyalty journey in Salesforce Marketing Cloud celebrates your highest‑value customers and transforms them into lifelong advocates. Every brand has a select group of customers who […]
\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[108,82],"tags":[],"class_list":["post-11985","post","type-post","status-publish","format-standard","hentry","category-current-subjects","category-salesforce-marketing-cloud"],"yoast_head":"\nA “we miss you” message can be the spark that reactivates a dormant customer. In today’s crowded inboxes, even your best customers can forget about you if they stop engaging. Creating a Lifecycle Re Engagement Journey in Salesforce Marketing Cloud (CB_LIFECYCLE_RE ENGAGEMENT) helps you reconnect with these inactive users and remind them why they loved your brand. This journey is about empathy and value: you want to show that you remember them, understand their needs, and have something special waiting for them when they come back.
\n\n\n\nRe engagement campaigns are critical for sustaining your customer base and reducing churn. When you succeed at reactivating dormant users, you unlock incremental revenue and extend customer lifetime value. Studies show that acquiring a new customer is five times more expensive than retaining an existing one. A well timed re engagement journey not only brings people back but also reinforces brand loyalty. By reminding users of their past interactions and offering them compelling reasons to return—like exclusive content, personalized recommendations, or special discounts—you can reignite their interest and drive new activity.
\n\n\n\nKey benefits include:
\n\n\n\nYou can begin with a straightforward re engagement flow. Use your marketing data to identify customers who haven’t engaged with your emails, website, or app in a defined period—often 60 or 90 days. These customers become your re engagement audience. Create a single “We miss you” email that acknowledges their absence, reminds them of what they’re missing, and invites them back with a modest incentive.
\n\n\n\nSteps to set up:
\n\n\n\nEven this basic approach can bring dormant users back into your funnel.
\n\n\n\nOnce you’re comfortable with a simple re engagement email, take your Lifecycle Re Engagement Journey to the next level using the full capabilities of Marketing Cloud’s Journey Builder and Einstein tools. An advanced journey can be multi‟channel, segmented, and adaptive based on user behavior.
\n\n\n\nEnhancements to consider:
\n\n\n\nTo ensure your Lifecycle Re Engagement Journey is achieving its goals, track key performance indicators and iterate on your strategy. Important metrics include:
\n\n\n\nA thoughtful Lifecycle Re Engagement Journey demonstrates that your brand values its community. By reaching out to dormant users with empathy, personalization, and relevant offers, you remind them why they connected with your brand in the first place. You can rekindle their interest, increase their lifetime value, and build loyalty. When you show that you miss them and have something valuable to offer, many will respond positively.
\n\n\n\nWhether you start with a simple “We miss you” email or build an advanced multi‟channel journey, the key is to understand your audience and deliver genuine value. Test different subject lines, incentives, and content types. Use your Marketing Cloud data to measure results and refine your approach. Over time, your Lifecycle Re Engagement Journey will become a powerful tool for sustaining growth and reducing churn. By dedicating energy to re‟engaging dormant customers, you turn lost opportunities into renewed relationships.
\n\n\n\nReady to bring your customers back? Design a Lifecycle Re Engagement Journey that combines heartfelt messaging with data‟driven insights, and watch your dormant users come alive again.
\n\n\n\nFor more inspiration, check out our article on crafting the perfect anniversary journey and explore these re-engagement campaign examples to refine your Lifecycle Re-Engagement Journey in Salesforce Marketing Cloud.
\n\n\n\nA “we miss you” message can be the spark that reactivates a dormant customer. In today’s crowded inboxes, even your best customers can forget about you if […]
\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[82],"tags":[],"class_list":["post-11978","post","type-post","status-publish","format-standard","hentry","category-salesforce-marketing-cloud"],"yoast_head":"\nA lapse in engagement is a critical signal: your customer might be drifting away. With Salesforce Marketing Cloud (SFMC), you can catch those moments early and re‑engage customers before they churn. The CB_LIFECYCLE_CHURN-PREVENTION journey monitors inactivity and triggers win‑back communications tailored to each individual’s behavior and value.
\n\n\n\nChurn hurts revenue and lifetime value. Proactive win‑back journeys can:
\n\n\n\nBegin with a straightforward automation:
\n\n\n\nTip: Personalize the message with AMPscript using first names and reference past purchases to rekindle interest.
\n\n\n\nTake your churn prevention journey to the next level:
\n\n\n\nTrack how well your win‑back journey performs:
\n\n\n\nA thoughtful churn prevention journey shows customers you care about them. By identifying early signs of disengagement and responding with relevant, personalized communications, your CB_LIFECYCLE_CHURN-PREVENTION journey can transform at-risk customers back into loyal advocates.
\n\n\n\nReady to reduce churn? Start simple, experiment with personalized win-back tactics, and watch your engagement and revenue rebound.
\n","protected":false},"excerpt":{"rendered":"A lapse in engagement is a critical signal: your customer might be drifting away. With Salesforce Marketing Cloud (SFMC), you can catch those moments early and re‑engage […]
\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[82],"tags":[],"class_list":["post-11976","post","type-post","status-publish","format-standard","hentry","category-salesforce-marketing-cloud"],"yoast_head":"\nA post-purchase journey is more than a receipt — it’s your chance to thank customers, reinforce trust, and introduce complementary products or services. With Salesforce Marketing Cloud (SFMC), your CB_LIFECYCLE_POST-PURCHASE journey can seamlessly deliver gratitude and cross‑sell opportunities.
\n\n\n\nAfter a customer completes an order, they’re still engaged and receptive. A thoughtful post-purchase experience can:
\n\n\n\nTo begin, create a basic but effective sequence:
\n\n\n\nTip: Use dynamic product recommendations and personalized coupon codes via AMPscript.
\n\n\n\nTake your post-purchase communication to the next level with Journey Builder and Einstein:
\n\n\n\nMonitor your journey’s impact with:
\n\n\n\nUse Einstein Analytics or Datorama dashboards to visualize results and iterate on timing, offers, and messaging.
\n\n\n\nA well-crafted post-purchase journey strengthens relationships and maximizes customer lifetime value. By expressing gratitude and recommending the right products at the right time, your CB_LIFECYCLE_POST-PURCHASE journey turns one-time buyers into loyal fans.
\n\n\n\nReady to elevate your post-purchase experience? Start with a simple thank-you, evolve with data-driven cross‑sell strategies, and watch your customer loyalty and revenue grow.
\n","protected":false},"excerpt":{"rendered":"A post-purchase journey is more than a receipt — it’s your chance to thank customers, reinforce trust, and introduce complementary products or services. With Salesforce Marketing Cloud […]
\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[82],"tags":[],"class_list":["post-11974","post","type-post","status-publish","format-standard","hentry","category-salesforce-marketing-cloud"],"yoast_head":"\nA welcome series is more than just a friendly hello — it’s your brand’s first impression. This is your chance to introduce new subscribers to your story and guide them towards their first conversion. With Salesforce Marketing Cloud (SFMC), your CB_LIFECYCLE_WELCOME journey can convert curiosity into commitment.
\n\n\n\nWhen someone joins your list or makes their first purchase, their engagement is at its peak. A well-timed welcome series can:
\n\n\n\nIf you’re new to automation, start with a straightforward sequence:
\n\n\n\nTip: Use AMPscript to personalize names, recommended products, or local store links.
\n\n\n\nTake your welcome series to the next level by leveraging Journey Builder and Einstein capabilities:
\n\n\n\nTrack the performance of your welcome journey by monitoring:
\n\n\n\nA well-designed welcome journey is more than a marketing tactic — it’s a relationship builder. By introducing your brand with care and guiding new customers toward their first conversion, your CB_LIFECYCLE_WELCOME journey lays the foundation for long-term loyalty and customer advocacy.
\n\n\n\nReady to launch your welcome series? Start simple, iterate with data-driven enhancements, and turn every new subscriber into a raving fan.
\n","protected":false},"excerpt":{"rendered":"A welcome series is more than just a friendly hello — it’s your brand’s first impression. This is your chance to introduce new subscribers to your story […]
\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[82],"tags":[],"class_list":["post-11971","post","type-post","status-publish","format-standard","hentry","category-salesforce-marketing-cloud"],"yoast_head":"\nA customer anniversary isn’t just a date — it’s a celebration of loyalty and shared history. It’s an opportunity to reward customers for their continued relationship and encourage them to stay engaged. With Salesforce Marketing Cloud (SFMC), building a personalized Customer Anniversary Journey (CB_CONSUMER_ANNIVERSARY) can be straightforward and effective, enhancing loyalty and lifetime value.
\n\n\n\nWhen customers are acknowledged for their anniversaries—such as signup or first purchase—brands show appreciation for their loyalty. Anniversary campaigns can deliver:
\n\n\n\nFor a basic but impactful anniversary journey:
\n\n\n\nTip: Use AMPscript to insert the anniversary year (e.g., one year, two years) and personalize with first names or product recommendations.
\n\n\n\nTo elevate your anniversary program:
\n\n\n\nMonitor and refine your anniversary campaigns by tracking:
\n\n\n\nUse Einstein Analytics or Datorama to visualize and compare performance across segments.
\n\n\n\nAcknowledging a customer’s anniversary builds emotional connection and reinforces loyalty. With Salesforce Marketing Cloud, your CB_CONSUMER_ANNIVERSARY journey becomes a consistent, data-driven touchpoint that rewards customers and fosters long-term relationships.
\n\n\n\nReady to celebrate your customers? Start with a simple anniversary message, then scale it with personalization and segmentation to make every milestone special.
\n","protected":false},"excerpt":{"rendered":"A customer anniversary isn’t just a date — it’s a celebration of loyalty and shared history. It’s an opportunity to reward customers for their continued relationship and […]
\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[82],"tags":[],"class_list":["post-11967","post","type-post","status-publish","format-standard","hentry","category-salesforce-marketing-cloud"],"yoast_head":"\nA birthday is more than just another date — it’s a moment of personal connection. For marketers, it’s a golden opportunity to delight, surprise, and strengthen relationships with customers. With Salesforce Marketing Cloud (SFMC), creating a personalized Customer Birthday Journey (CB_CONSUMER_BIRTHDAY) can be both simple and powerful — driving engagement and loyalty at every stage.
\n\n\n\nWhen customers feel remembered, they respond emotionally — and commercially.
Birthday campaigns typically deliver:
A well-crafted birthday message can build lasting brand affection and measurable business impact.
\n\n\n\nIf you’re just getting started, build a simple but effective automated flow:
\n\n\n\nTip: Use AMPscript to dynamically personalize first names, milestone ages, or nearest store locations.
\n\n\n\nOnce your basic automation works, enhance it using Journey Builder and Einstein features:
\n\n\n\nTrack and optimize performance through clear metrics:
\n\n\n\nVisualize performance using Einstein Analytics or Datorama dashboards for deeper insights and A/B testing.
\n\n\n\nRecognizing a customer’s special day is more than a marketing tactic — it’s a gesture of appreciation.
With Salesforce Marketing Cloud, your CB_CONSUMER_BIRTHDAY journey can become a consistent, data-driven touchpoint that turns moments into loyalty and customers into fans.
Ready to build yours? Start simple, personalize deeply, and watch every “Happy Birthday” turn into a meaningful connection.
\n","protected":false},"excerpt":{"rendered":"A birthday is more than just another date — it’s a moment of personal connection. For marketers, it’s a golden opportunity to delight, surprise, and strengthen relationships […]
\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[108],"tags":[],"class_list":["post-11964","post","type-post","status-publish","format-standard","hentry","category-current-subjects"],"yoast_head":"\nOpen rates once stood as the digital marketer’s north star. In a click-hungry world, seeing your email marked “opened” meant your subject line worked, your timing was right, and your audience was engaged. But in 2025, things are no longer so simple.
\n\n\n\nApple’s Mail Privacy Protection (MPP), introduced in 2021, has now matured into a fundamental disruptor. Its impact has rippled across all email platforms, fundamentally distorting open rate accuracy. If you’re still using open rates as your go-to KPI, it’s time to evolve. Here’s how.
\n\n\n\nApple MPP automatically preloads email content—often from proxy servers—before the user even sees it. This means emails can show as “opened” regardless of whether they were ever actually read. As a result:
\n\n\n\nIn 2025, we’re seeing that up to 75% of reported opens in some segments may be artificial. And as MPP-like privacy features spread to other platforms and geographies, this distortion is becoming the default, not the exception.
\n\n\n\nOpen rates are not obsolete, but they are no longer standalone truths. Here’s how to treat them in the modern landscape:
\n\n\n\nUse this segmentation to build smarter engagement models, separating real human signals from proxy noise.
\n\n\n\nTo thrive in the post-open era, you need to evolve both your strategy and your metrics.
\n\n\n\nClicks are tangible. They reflect human intent. Refine your templates and CTAs to drive action beyond just the open.
\n\n\n\nLet subscribers tell you what they want. Build journeys based on their chosen content types, frequency preferences, and behavioral patterns—not artificial opens.
\n\n\n\nAvoid triggering journeys based on opens alone. Instead:
\n\n\n\nSmart algorithms can help identify real signals among the noise. Machine learning models can analyze a mix of opens, clicks, and on-site behavior to create reliable engagement scores.
\n\n\n\nOpen rates are increasingly a vanity metric—attractive but misleading. In 2025, marketers must adopt a multi-dimensional approach:
\n\n\n\nYes, MPP clouds the data. But it also pushes us to focus on meaningful connections. In the world of AI, privacy, and attention scarcity, we don’t just need metrics—we need truth.
\n\n\n\nBy looking beyond opens and toward intentional, ethical, and data-smart marketing, 2025 can be your most insightful (and profitable) year yet.
\n","protected":false},"excerpt":{"rendered":"Open rates once stood as the digital marketer’s north star. In a click-hungry world, seeing your email marked “opened” meant your subject line worked, your timing was […]
\n","protected":false},"author":7,"featured_media":11915,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[108,2621,97,82],"tags":[],"class_list":["post-11913","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-current-subjects","category-engagement360","category-marketing-execelence","category-salesforce-marketing-cloud"],"yoast_head":"\nIn today’s hyperconnected world, the phrase digital transformation is on every executive’s agenda. Boards demand it, competitors pursue it, and customers expect it. Yet despite the billions poured into tech stacks, CRM systems, cloud platforms, and automation tools, a staggering number of digital initiatives still fail.
\n\n\n\nWhy?
\n\n\n\nBecause technology is not the first piece in a successful digital transformation—leadership is.
\n\n\n\nAt Eksido, we empower global and local enterprises to navigate transformation through a holistic approach. Our proven 7-Step Model for Transformational Business Success places human-centric leadership, culture, and structure at the forefront—long before a single line of code is written.
\n\n\n\nIt’s tempting to believe that investing in the latest tools—AI, data platforms, low-code apps—will automatically modernize your business. But transformation is not an IT upgrade. It’s a business revolution, where technology is just the enabler, not the driver.
\n\n\n\nThink of it like remodeling a house. You don’t start with new appliances. You begin with a vision, an architect, a budget, a clear plan—and most importantly, a leader to coordinate it all. The same holds true in business.
\n\n\n\nHere’s how Eksido guides organizations from strategy to success:
\n\n\n\nAll change begins at the top. Digital transformation requires bold, visionary leadership capable of setting direction, mobilizing teams, and staying resilient through disruption. Leaders must champion change and embody the mindset they wish to cultivate across the organization.
\n\n\n\nYou can’t transform your business if your culture resists it. That’s why we help leaders nurture a culture that embraces experimentation, celebrates learning, and encourages cross-functional collaboration. Culture isn’t a soft topic—it’s the engine of agility.
\n\n\n\nNext comes the operating model. Are your teams empowered to make decisions? Are silos broken down? Can you pivot quickly? Agile structures—whether matrixed, product-based, or hybrid—allow organizations to innovate and execute at speed.
\n\n\n\nBefore layering technology, we reengineer core processes for efficiency, scalability, and transparency. Streamlined workflows not only save time and money—they enable tech to deliver real value.
\n\n\n\nInnovation isn’t just about R&D; it’s about mindset. Eksido helps companies embed innovation into their DNA, creating repeatable mechanisms for testing ideas, gathering feedback, and scaling what works.
\n\n\n\nNow, and only now, does technology enter the conversation. But it’s not about buying the most expensive software — t’s about selecting the right tools that fit your strategy, scale, and customer promise. We help clients choose, integrate, and optimize tech stacks that amplify the work already happening in the organization.
\n\n\n\nAt the end of the day, your transformation is only as good as the customer experience it delivers. Are you easier to do business with? Are you anticipating needs, personalizing interactions, and building loyalty? We help businesses measure and evolve customer experience as the truest signal of success.
\n\n\n\nEach of these seven elements is deeply interconnected. You can’t innovate without culture. You can’t improve customer experience without process excellence. And you can’t pick the right tech stack without clear organizational priorities.
\n\n\n\nDigital transformation isn’t a single project. It’s a continuous, strategic evolution—and the sequence matters. Start with people. Then design your processes. And only then choose your tech.
\n\n\n\nAt Eksido, we don’t sell transformation—we guide it, partnering with leaders to create change that sticks. Whether you’re a fast-scaling startup or a global enterprise, our framework adapts to your reality and accelerates your results.
\n\n\n\nReady to move beyond buzzwords? Let’s co-create your digital future—built on leadership, culture, and impact.
\n","protected":false},"excerpt":{"rendered":"In today’s hyperconnected world, the phrase digital transformation is on every executive’s agenda. Boards demand it, competitors pursue it, and customers expect it. Yet despite the billions […]
\n","protected":false},"author":7,"featured_media":11908,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[108,153,75,127,97,76,77],"tags":[],"class_list":["post-11904","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-current-subjects","category-digital-success","category-executive-news-archive","category-leadership-success","category-marketing-execelence","category-organisation","category-process"],"yoast_head":"\nIn today’s digital landscape, marketing professionals are constantly battling tight deadlines, scattered tools, and increasing pressure to deliver personalized experiences at scale. That’s why Campaign Builder—featuring Bruno, your AI Assistant—is changing the game. It’s more than just a tool; it’s your strategic companion in executing faster, smarter, and simpler marketing campaigns.
\n\n\n\nBruno is not just an adorable digital dog. He’s the cheerful, intelligent face of Campaign Builder—your built-in AI Assistant. Think of him as your tireless collaborator, helping you navigate the complexities of modern marketing with a wagging tail and a sharp algorithm. Bruno’s friendly interface hides a powerful backend designed to supercharge your productivity.
\n\n\n\nCampaign Builder is built with one mission: to streamline your marketing execution while empowering creativity and personalization. Let’s unpack its three key promises:
\n\n\n\nSpeed is no longer optional in marketing. Campaign Builder gives teams the tools to move from ideation to execution without friction. Whether you’re launching a new product, responding to market trends, or iterating based on performance insights, the platform helps reduce lead times dramatically.
\n\n\n\nThe result? What used to take days or weeks can now be done in hours.
\n\n\n\nCampaign Builder harnesses the power of generative AI and decision intelligence to produce marketing assets that resonate—without the guesswork.
\n\n\n\nThe AI doesn’t replace the marketer—it augments them, helping turn your brand voice into high-performing content that speaks directly to your audience.
\n\n\n\nCampaign Builder reduces operational burden and boosts team alignment across geographies, business units, and channels.
\n\n\n\nThis clarity turns chaos into coordination, reducing errors and freeing teams to focus on what matters most—creating impactful campaigns.
\n\n\n\nWith Campaign Builder, marketing becomes a repeatable, scalable process—an engine for growth rather than a patchwork of one-off efforts. The platform’s value multiplies when connected with your Salesforce ecosystem, enabling true omni-channel orchestration across Email Studio, Journey Builder, Advertising Studio, and more.
\n\n\n\nWhether you’re a brand manager looking to streamline regional campaigns, a content strategist aiming for greater consistency, or an ops lead wanting to reduce manual bottlenecks, Campaign Builder—and Bruno—have your back.
\n\n\n\nReady to run faster campaigns, deliver smarter content, and simplify complexity? Then it’s time to let Bruno lead the way. Campaign Builder is not just your AI assistant — it’s your competitive edge.
\n\n\n\n\n","protected":false},"excerpt":{"rendered":"In today’s digital landscape, marketing professionals are constantly battling tight deadlines, scattered tools, and increasing pressure to deliver personalized experiences at scale. That’s why Campaign Builder—featuring Bruno, […]
\n","protected":false},"author":7,"featured_media":11894,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[108,82,79],"tags":[],"class_list":["post-11892","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-current-subjects","category-salesforce-marketing-cloud","category-technology"],"yoast_head":"\nThat sounds amazing – I will use it
\n"},"link":"https://eksido.com/meet-bruno-and-discover-the-power-of-campaign-builder/#comment-4381","type":"comment","author_avatar_urls":{"24":"https://secure.gravatar.com/avatar/0986ae36d408e9c3006bc8833f0a02490d0fa2c020814eef2a2d8af270652a5b?s=24&d=mm&r=g","48":"https://secure.gravatar.com/avatar/0986ae36d408e9c3006bc8833f0a02490d0fa2c020814eef2a2d8af270652a5b?s=48&d=mm&r=g","96":"https://secure.gravatar.com/avatar/0986ae36d408e9c3006bc8833f0a02490d0fa2c020814eef2a2d8af270652a5b?s=96&d=mm&r=g"}}]],"wp:featuredmedia":[{"id":11894,"date":"2025-05-28T16:09:36","slug":"campaign-builder-value-proposition-featuring-bruno","type":"attachment","link":"https://eksido.com/meet-bruno-and-discover-the-power-of-campaign-builder/campaign-builder-value-proposition-featuring-bruno/","title":{"rendered":"campaign-builder-value-proposition-featuring-bruno"},"author":7,"featured_media":0,"caption":{"rendered":""},"alt_text":"Innovation with AI and Salesforce Marketing Cloud Engagement","media_type":"image","mime_type":"image/png","media_details":{"width":1536,"height":1024,"file":"2025/05/campaign-builder-value-proposition-featuring-bruno.png","filesize":2786935,"sizes":{"medium":{"file":"campaign-builder-value-proposition-featuring-bruno-300x200.png","width":300,"height":200,"filesize":24690,"mime_type":"image/png","source_url":"https://eksido.com/wp-content/uploads/2025/05/campaign-builder-value-proposition-featuring-bruno-300x200.png"},"large":{"file":"campaign-builder-value-proposition-featuring-bruno-1024x683.png","width":1024,"height":683,"filesize":376673,"mime_type":"image/png","source_url":"https://eksido.com/wp-content/uploads/2025/05/campaign-builder-value-proposition-featuring-bruno-1024x683.png"},"thumbnail":{"file":"campaign-builder-value-proposition-featuring-bruno-275x135.png","width":275,"height":135,"filesize":19037,"mime_type":"image/png","source_url":"https://eksido.com/wp-content/uploads/2025/05/campaign-builder-value-proposition-featuring-bruno-275x135.png"},"medium_large":{"file":"campaign-builder-value-proposition-featuring-bruno-768x512.png","width":768,"height":512,"filesize":169209,"mime_type":"image/png","source_url":"https://eksido.com/wp-content/uploads/2025/05/campaign-builder-value-proposition-featuring-bruno-768x512.png"},"keydesign-grid-image":{"file":"campaign-builder-value-proposition-featuring-bruno-400x250.png","width":400,"height":250,"filesize":43703,"mime_type":"image/png","source_url":"https://eksido.com/wp-content/uploads/2025/05/campaign-builder-value-proposition-featuring-bruno-400x250.png"},"keydesign-left-image":{"file":"campaign-builder-value-proposition-featuring-bruno-320x280.png","width":320,"height":280,"filesize":39651,"mime_type":"image/png","source_url":"https://eksido.com/wp-content/uploads/2025/05/campaign-builder-value-proposition-featuring-bruno-320x280.png"},"owl_widget":{"file":"campaign-builder-value-proposition-featuring-bruno-180x100.png","width":180,"height":100,"filesize":11276,"mime_type":"image/png","source_url":"https://eksido.com/wp-content/uploads/2025/05/campaign-builder-value-proposition-featuring-bruno-180x100.png"},"owl_function":{"file":"campaign-builder-value-proposition-featuring-bruno-600x280.png","width":600,"height":280,"filesize":79215,"mime_type":"image/png","source_url":"https://eksido.com/wp-content/uploads/2025/05/campaign-builder-value-proposition-featuring-bruno-600x280.png"},"full":{"file":"campaign-builder-value-proposition-featuring-bruno.png","width":1536,"height":1024,"mime_type":"image/png","source_url":"https://eksido.com/wp-content/uploads/2025/05/campaign-builder-value-proposition-featuring-bruno.png"}},"image_meta":{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0","keywords":[]}},"source_url":"https://eksido.com/wp-content/uploads/2025/05/campaign-builder-value-proposition-featuring-bruno.png"}],"wp:term":[[{"id":108,"link":"https://eksido.com/category/current-subjects/","name":"Articles about current subjects","slug":"current-subjects","taxonomy":"category","yoast_head":"\nEn el mundo digital de hoy, las empresas deben esforzarse más para conectar con sus clientes. La comunicación personalizada es una herramienta poderosa para mejorar el compromiso del cliente, fomentar la lealtad y estimular el crecimiento del negocio. Este tipo de comunicación se adapta a las necesidades, preferencias y comportamientos individuales de cada cliente.
\n\n\n\nPara evaluar el éxito de la comunicación personalizada, las empresas deben monitorear indicadores clave de rendimiento (KPIs) como la tasa de apertura, la tasa de clics y el Net Promoter Score (NPS). La tasa de apertura mide cuántas personas abrieron un correo electrónico personalizado, mientras que la tasa de clics mide cuántas personas hicieron clic en un enlace dentro de una oferta personalizada. El NPS, por su parte, mide la lealtad y satisfacción del cliente con la empresa.
\n\n\n\nPara que la comunicación personalizada sea efectiva, las empresas deben comprender a sus clientes y los datos que reflejan su comportamiento. Esta información puede recopilarse mediante el análisis de datos, encuestas a clientes y grupos focales. Con estos conocimientos, las empresas pueden adaptar su comunicación para satisfacer las necesidades únicas de cada segmento de clientes.
\n\n\n\nLas empresas también deben ser estratégicas en su enfoque de compromiso con el cliente. Esto implica considerar el momento, la frecuencia y el canal de comunicación. Por ejemplo, los correos electrónicos o las ofertas deben enviarse en momentos convenientes para el destinatario. La frecuencia de la comunicación debe ser equilibrada para evitar la desconexión o la falta de reconocimiento de la marca. Además, distintos canales de comunicación pueden ser más efectivos según el tipo de mensaje y el segmento de audiencia.
\n\n\n\nLa inteligencia artificial (IA) y el aprendizaje automático pueden potenciar los esfuerzos de comunicación personalizada. La IA puede automatizar el proceso de personalización y garantizar que cada cliente reciba una experiencia adaptada a sus necesidades. Los algoritmos de aprendizaje automático pueden predecir el comportamiento y las preferencias de los clientes, lo que permite a las empresas anticiparse a sus necesidades. Esto mejora la efectividad de la comunicación personalizada y ayuda a ahorrar tiempo y recursos.
\n\n\n\nEn conclusión, la comunicación personalizada es una herramienta clave para aumentar el compromiso del cliente, fomentar la lealtad y estimular el crecimiento del negocio. Para lograrlo, las empresas deben comprender a sus clientes, adoptar un enfoque estratégico y aprovechar la inteligencia artificial y el aprendizaje automático. Con la estrategia adecuada, las empresas pueden construir relaciones sólidas con sus clientes y asegurar su crecimiento y éxito a largo plazo.
\n\n\n\n\n","protected":false},"excerpt":{"rendered":"En el mundo digital de hoy, las empresas deben esforzarse más para conectar con sus clientes. La comunicación personalizada es una herramienta poderosa para mejorar el compromiso […]
\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"redux-templates_canvas","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-11881","post","type-post","status-publish","format-standard","hentry","category-asuntos-corrientes"],"yoast_head":"\nIn today’s fast-paced business landscape, staying ahead of the competition requires cutting-edge technology and innovative solutions. Salesforce, a leading customer relationship management (CRM) platform, has long been at the forefront of empowering businesses to manage their customer interactions effectively. However, the integration of Artificial General Intelligence (AGI) can take Salesforce to new heights, making it even more intelligent and responsive. In this blog post, we’ll explore 12 potential use cases where AGI can revolutionize Salesforce.
\n\n\n\n1. Advanced Predictive Analytics
\n\n\n\nAGI can supercharge Salesforce’s predictive analytics capabilities. By analyzing massive datasets, AGI algorithms can predict customer behavior and trends with unprecedented accuracy. This empowers businesses to make data-driven decisions, fine-tune their marketing and sales strategies, and stay ahead of market shifts.
\n\n\n\n2. Dynamic Lead Scoring
\n\n\n\nImagine if your lead scoring system could adapt in real-time. AGI can make this a reality. By continuously analyzing data, AGI-driven models can dynamically adjust lead scores, ensuring that sales teams focus on the most promising opportunities at any given moment. This leads to more efficient sales processes and higher conversion rates.
\n\n\n\n3. Automated Customer Support
\n\n\n\nAGI-powered chatbots and virtual assistants can provide exceptional customer support within Salesforce. These AI-driven systems can understand natural language queries, swiftly resolve customer issues, and enhance overall customer satisfaction. With AGI, customer support becomes more efficient and available 24/7.
\n\n\n\n4. Sales Process Optimization
\n\n\n\nAGI can analyze historical sales data and customer interactions to optimize the sales process. It can provide personalized sales strategies for each customer, increasing the likelihood of closing deals and upselling. With AGI’s insights, sales teams can refine their approaches and improve their sales performance.
\n\n\n\n5. Data Enrichment
\n\n\n\nAGI can automatically enrich customer profiles in Salesforce by gathering information from the web. This includes news articles, social media updates, and other data sources. Sales and support teams benefit from up-to-date insights into each customer, allowing for more personalized interactions.
\n\n\n\n6. Email Automation and Personalization
\n\n\n\nAGI-powered email marketing automation takes personalization to the next level. By analyzing recipient behavior and preferences, AGI can send highly personalized and timely email campaigns through Salesforce. This leads to higher engagement, increased conversion rates, and more effective communication with customers.
\n\n\n\n7. Natural Language Processing for CRM Notes
\n\n\n\nSalesforce users often enter unstructured text data in notes and comments. AGI can analyze this data, extracting valuable insights and sentiment analysis. This helps organizations better understand customer sentiment and needs, enabling more tailored interactions.
\n\n\n\n8. Sales Forecasting and Inventory Management
\n\n\n\nAGI can enhance sales forecasting accuracy by considering external factors like economic indicators and market trends. It can also optimize inventory management by predicting demand fluctuations with greater precision. This results in improved resource allocation and cost savings.
\n\n\n\n9. Customer Churn Prediction
\n\n\n\nEarly detection of customer dissatisfaction is crucial. AGI can identify signs of customer churn risk and trigger automated workflows within Salesforce to address these issues proactively. This reduces customer attrition and preserves valuable customer relationships.
\n\n\n\n10. Voice Recognition for CRM Interaction
\n\n\n\nIntegrating AGI-powered voice recognition into Salesforce simplifies data entry and interaction for users. Sales and support teams can update records, set tasks, and retrieve information using voice commands. This streamlines processes and boosts efficiency.
\n\n\n\n11. Customized Marketing Content
\n\n\n\nAGI can analyze customer preferences and behaviors to create highly customized marketing content and recommendations. This level of personalization leads to improved engagement and conversion rates in Salesforce-based marketing campaigns.
\n\n\n\n12. Security and Compliance
\n\n\n\nData security and compliance are paramount concerns. AGI can continuously monitor user activities, identifying suspicious behavior patterns within Salesforce. It can also assist with regulatory compliance by automating data audits and reporting, ensuring that sensitive information is handled responsibly.
\n\n\n\nIn conclusion, the integration of AGI into Salesforce opens up a world of possibilities for businesses seeking to enhance their CRM capabilities. These 12 use cases illustrate how AGI can make Salesforce more intelligent, efficient, and responsive to customer needs. However, it’s crucial to approach AGI implementation with a focus on ethical and privacy concerns to ensure responsible and secure utilization of these advanced AI technologies. By embracing AGI, businesses can stay at the forefront of customer relationship management and gain a competitive edge in today’s dynamic marketplace.
\n","protected":false},"excerpt":{"rendered":"In today’s fast-paced business landscape, staying ahead of the competition requires cutting-edge technology and innovative solutions. Salesforce, a leading customer relationship management (CRM) platform, has long been […]
\n","protected":false},"author":7,"featured_media":11902,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[108,80,82,83,79,2583],"tags":[],"class_list":["post-11155","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-current-subjects","category-salesforce","category-salesforce-marketing-cloud","category-salesforce-sales-cloud","category-technology","category-work-com"],"yoast_head":"\n12 use cases about how Artificial General Intelligence can transform Salesforce by Bruno
\n"},"alt_text":"12 use cases about how Artificial General Intelligence can transform Salesforce by Bruno","media_type":"image","mime_type":"image/png","media_details":{"width":1536,"height":1024,"file":"2023/09/How-Artificial-General-Intelligence-by-Bruno.png","filesize":2346559,"sizes":{"medium":{"file":"How-Artificial-General-Intelligence-by-Bruno-300x200.png","width":300,"height":200,"filesize":21430,"mime_type":"image/png","source_url":"https://eksido.com/wp-content/uploads/2023/09/How-Artificial-General-Intelligence-by-Bruno-300x200.png"},"large":{"file":"How-Artificial-General-Intelligence-by-Bruno-1024x683.png","width":1024,"height":683,"filesize":303773,"mime_type":"image/png","source_url":"https://eksido.com/wp-content/uploads/2023/09/How-Artificial-General-Intelligence-by-Bruno-1024x683.png"},"thumbnail":{"file":"How-Artificial-General-Intelligence-by-Bruno-275x135.png","width":275,"height":135,"filesize":18026,"mime_type":"image/png","source_url":"https://eksido.com/wp-content/uploads/2023/09/How-Artificial-General-Intelligence-by-Bruno-275x135.png"},"medium_large":{"file":"How-Artificial-General-Intelligence-by-Bruno-768x512.png","width":768,"height":512,"filesize":145840,"mime_type":"image/png","source_url":"https://eksido.com/wp-content/uploads/2023/09/How-Artificial-General-Intelligence-by-Bruno-768x512.png"},"keydesign-grid-image":{"file":"How-Artificial-General-Intelligence-by-Bruno-400x250.png","width":400,"height":250,"filesize":39026,"mime_type":"image/png","source_url":"https://eksido.com/wp-content/uploads/2023/09/How-Artificial-General-Intelligence-by-Bruno-400x250.png"},"keydesign-left-image":{"file":"How-Artificial-General-Intelligence-by-Bruno-320x280.png","width":320,"height":280,"filesize":38166,"mime_type":"image/png","source_url":"https://eksido.com/wp-content/uploads/2023/09/How-Artificial-General-Intelligence-by-Bruno-320x280.png"},"owl_widget":{"file":"How-Artificial-General-Intelligence-by-Bruno-180x100.png","width":180,"height":100,"filesize":10272,"mime_type":"image/png","source_url":"https://eksido.com/wp-content/uploads/2023/09/How-Artificial-General-Intelligence-by-Bruno-180x100.png"},"owl_function":{"file":"How-Artificial-General-Intelligence-by-Bruno-600x280.png","width":600,"height":280,"filesize":72992,"mime_type":"image/png","source_url":"https://eksido.com/wp-content/uploads/2023/09/How-Artificial-General-Intelligence-by-Bruno-600x280.png"},"full":{"file":"How-Artificial-General-Intelligence-by-Bruno.png","width":1536,"height":1024,"mime_type":"image/png","source_url":"https://eksido.com/wp-content/uploads/2023/09/How-Artificial-General-Intelligence-by-Bruno.png"}},"image_meta":{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0","keywords":[]}},"source_url":"https://eksido.com/wp-content/uploads/2023/09/How-Artificial-General-Intelligence-by-Bruno.png"}],"wp:term":[[{"id":108,"link":"https://eksido.com/category/current-subjects/","name":"Articles about current subjects","slug":"current-subjects","taxonomy":"category","yoast_head":"\nEn el competitivo panorama empresarial actual, la retención de clientes se ha convertido en un aspecto crítico para el éxito. Dado que adquirir nuevos clientes suele ser más costoso y requiere más tiempo que retener a los existentes, las empresas deben innovar e implementar estrategias que fomenten la lealtad y satisfacción de los clientes. Una herramienta poderosa que puede mejorar significativamente los esfuerzos de retención de clientes es Node-RED, una herramienta de programación de código abierto basada en flujos desarrollada por IBM. Este artículo explorará el papel de Node-RED en la retención de clientes, junto con sus beneficios y aplicaciones potenciales.
\n\n\n\nNode-RED es una herramienta de programación visual basada en navegador que permite a los usuarios diseñar y desplegar flujos de trabajo y automatizar tareas conectando nodos que representan diferentes funciones, fuentes de datos y servicios. Con su interfaz de arrastrar y soltar, Node-RED simplifica el proceso de creación de aplicaciones para Internet de las cosas (IoT), servicios web y otras integraciones. Node-RED se basa en Node.js, lo que lo hace altamente extensible y compatible con una amplia gama de bibliotecas y complementos.
\n\n\n\nNode-RED puede integrarse con diversas fuentes de datos, como sistemas CRM, bases de datos de clientes y plataformas de redes sociales, para recopilar y procesar datos de clientes en tiempo real. Esta información se puede utilizar para crear ofertas, recomendaciones y comunicaciones personalizadas que se adapten a las preferencias y necesidades individuales de los clientes, lo que lleva a una mayor satisfacción y lealtad.
\n\n\n\nAl aprovechar los dispositivos y sensores de IoT, Node-RED puede monitorear el uso y rendimiento del producto, permitiendo a las empresas identificar y resolver problemas potenciales antes de que afecten la experiencia del cliente. Esto ayuda a minimizar la frustración de los clientes y fomenta una sensación de confianza y aprecio por la empresa.
\n\n\n\nLas capacidades de automatización de flujos de trabajo de Node-RED pueden agilizar los procesos de atención al cliente, como la emisión de tickets, el manejo de quejas y el análisis de comentarios, garantizando tiempos de respuesta más rápidos y una resolución de problemas más eficaz. Esto mejora la experiencia general del cliente y aumenta la probabilidad de generar negocios repetidos.
\n\n\n\nAnálisis de datos
\n\n\n\nNode-RED puede integrarse con herramientas y servicios de análisis de datos, lo que permite a las empresas obtener información valiosa sobre el comportamiento y las preferencias de los clientes. Estos conocimientos pueden informar campañas de marketing dirigidas, mejoras en los productos y otras iniciativas centradas en la retención.
\n\n\n\nNode-RED admite una amplia gama de API y servicios, lo que facilita la conexión de diversas herramientas y plataformas involucradas en los esfuerzos de retención de clientes. Esta integración sin fisuras permite a las empresas crear una experiencia integral de principio a fin que fomenta la lealtad a largo plazo.
\n\n\n\nNode-RED se puede utilizar para crear soluciones personalizadas de hogares inteligentes que se adapten a las preferencias individuales de los clientes, como configuraciones de ahorro de energía e iluminación personalizada. Esto mejora la satisfacción del cliente y fomenta la lealtad a la marca.
\n\n\n\nAl monitorear los datos de sensores IoT de maquinaria o equipo, Node-RED puede ayudar a las empresas a identificar y abordar posibles problemas de mantenimiento antes de que se vuelvan críticos. Este enfoque proactivo reduce el tiempo de inactividad y mejora la satisfacción general del cliente.
\n\n\n\nNode-RED se puede utilizar para diseñar e implementar chatbots inteligentes y asistentes virtuales que brinden soporte personalizado a los clientes y mejoren la experiencia general del cliente.
\n\n\n\nNode-RED es una herramienta versátil y poderosa que puede mejorar significativamente los esfuerzos de retención de clientes. Al permitir a las empresas crear experiencias personalizadas, automatizar procesos de soporte y obtener valiosos conocimientos sobre el comportamiento del cliente, Node-RED tiene el potencial de revolucionar la forma en que las compañías interactúan y retienen a sus clientes. A medida que más empresas adopten esta tecnología innovadora, las estrategias de retención de clientes probablemente se volverán cada vez más sofisticadas y efectivas.
\n","protected":false},"excerpt":{"rendered":"Introducción En el competitivo panorama empresarial actual, la retención de clientes se ha convertido en un aspecto crítico para el éxito. Dado que adquirir nuevos clientes suele […]
\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-11101","post","type-post","status-publish","format-standard","hentry","category-asuntos-corrientes"],"yoast_head":"\nIn today’s competitive business landscape, customer retention has become a critical aspect of success. As acquiring new customers is often more expensive and time-consuming than retaining existing ones, businesses must continuously innovate and implement strategies that foster loyalty and satisfaction. One powerful tool that can significantly enhance customer retention efforts is Node-RED, an open-source, flow-based programming tool developed by IBM. This article will explore the role of Node-RED in customer retention, along with its benefits and potential applications.
\n\n\n\nNode-RED is a browser-based visual programming tool that allows users to easily design and deploy workflows and automate tasks by connecting nodes representing different functions, data sources, and services. With its user-friendly drag-and-drop interface, Node-RED simplifies the process of building applications for the Internet of Things (IoT), web services, and other integrations. Node-RED is built on Node.js, making it highly extensible and compatible with a wide range of libraries and plugins.
\n\n\n\nNode-RED is a versatile and powerful tool that can significantly enhance customer retention efforts. By enabling businesses to create personalized experiences, automate support processes, and gain valuable insights into customer behavior, Node-RED has the potential to revolutionize the way companies engage with and retain their customers. As more businesses adopt this innovative technology, customer retention strategies are likely to become increasingly sophisticated and effective.
\n","protected":false},"excerpt":{"rendered":"Introduction In today’s competitive business landscape, customer retention has become a critical aspect of success. As acquiring new customers is often more expensive and time-consuming than retaining […]
\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[108,2621],"tags":[],"class_list":["post-11099","post","type-post","status-publish","format-standard","hentry","category-current-subjects","category-engagement360"],"yoast_head":"\nSalesforce Marketing Cloud is a platform designed to help businesses reach their marketing goals effectively. It provides a range of tools and features that can be customized to meet the unique needs of your business. Whether you are a marketer, customer journey builder, email editor, or data analyst, Salesforce Marketing Cloud has something to offer.
\n\n\n\nIf you are new to Salesforce Marketing Cloud and want to learn more about it, we recommend watching this video:
\n\n\n\nIn just two minutes, you will gain a comprehensive understanding of what it is, what it does, and how it can help your business.
\n\n\n\nOne of the key features of Salesforce Marketing Cloud is 360. This feature provides a comprehensive view of your customers’ interactions with your brand, giving you insights into their behavior and preferences. With this information, you can create targeted, personalized marketing campaigns that resonate with your customers and drive engagement.
\n\n\n\nAnother important feature of Salesforce Marketing Cloud is Customer Journeys. This tool allows you to create personalized experiences for your customers based on their behaviors and preferences. You can use customer journeys to automate marketing tasks, such as sending targeted emails or displaying personalized advertisements, based on the actions your customers take. This can help you build stronger relationships with your customers and increase their engagement with your brand.
\n\n\n\nCustomer Cases is another useful feature of Salesforce Marketing Cloud. This section provides real-world examples of how businesses are using the platform to achieve their marketing goals. For example, Ticketmaster is a customer case that showcases the potential of Salesforce Marketing Cloud. By using the platform, Ticketmaster was able to improve customer engagement and drive sales by creating personalized customer journeys and utilising the 360 feature to gain insights into their customers’ behavior.
\n\n\n\nAs a marketer, you will love working with Journey Builder. This tool makes it easy to create and manage customer journeys, so you can focus on what matters most – delivering targeted, personalised experiences to your customers. Whether you are new to customer journeys or an experienced marketer, Journey Builder is intuitive and easy to use.
\n\n\n\nContent Builder is another tool that can simplify your day-to-day work. As an email editor, you know how time-consuming it can be to create and manage emails. With Content Builder, you can create, manage, and optimize your email campaigns with ease. This tool provides a range of templates and assets to help you get started, as well as advanced features for experienced marketers.
\n\n\n\nData Studio is a powerful tool for data modeling and creating actionable datasets. Whether you are new to data analysis or an experienced analyst, Data Studio makes it easy to create and manage your data models. The intuitive interface makes it easy to set up your data models and create actionable datasets that drive results.
\n\n\n\nIn conclusion, Salesforce Marketing Cloud is a comprehensive platform that offers a range of tools and features to help you reach your marketing goals. Whether you are a marketer, customer journey builder, email editor, or data analyst, the platform has something to offer. With features like 360, Customer Journeys, and Customer Cases, Salesforce Marketing Cloud makes it easy to create targeted, personalised marketing campaigns that drive results. So, if you want to take your marketing to the next level, be sure to check out Salesforce Marketing Cloud
\n","protected":false},"excerpt":{"rendered":"Wondering, what is Salesforce Marketing Cloud is and what it can do for you? Salesforce Marketing Cloud is a platform designed to help businesses reach their marketing […]
\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[82],"tags":[],"class_list":["post-8381","post","type-post","status-publish","format-standard","hentry","category-salesforce-marketing-cloud"],"yoast_head":"\nIn today’s digital world, businesses need to go the extra mile to engage with customers. Personalized communication is a powerful tool for building customer engagement, loyalty, and business growth. This type of communication is tailored to each customer’s individual needs, preferences, and behavior.
\n\n\n\nTo measure the success of personalized communication, businesses should track key performance indicators (KPIs) such as open rate, click-through rate, and Net Promoter Score (NPS). Open rate measures the number of people who opened a personalized email, while click-through rate measures the number of people who clicked on a link in a personalized offer. NPS measures customer loyalty and satisfaction with a business.
\n\n\n\nTo make personalized communication work, businesses need to understand their customers and the data that informs their behavior. This information can be gathered through data analysis, customer surveys, and focus groups. With this information, businesses can tailor their communication to meet the unique needs of each customer group.
\n\n\n\nBusinesses must also be strategic in their approach to customer engagement. This includes considering the timing, frequency, and channel of communication. For example, businesses should send emails or make offers at a time that is convenient for the recipient. The frequency of communication should be balanced to avoid disengagement or a lack of brand awareness. Different communication channels may be more effective for different types of messages and audience segments.
\n\n\n\nAI and machine learning can enhance personalized communication efforts. AI can automate the process of personalizing communication and ensure each customer receives a tailored experience. Machine learning algorithms can predict customer behavior and preferences, helping businesses to proactively address customer needs. This can improve the effectiveness of personalized communication and save businesses time and resources.
\n\n\n\nIn conclusion, personalized communication is a key tool for boosting customer engagement, loyalty, and business growth. To make personalized communication work, businesses need to understand their customers, be strategic in their approach to engagement, and use AI and machine learning to enhance their efforts. With the right approach, businesses can build strong relationships with their customers and drive growth and success in the long run.
\n","protected":false},"excerpt":{"rendered":"Why Personalized Communication Matters In today’s digital world, businesses need to go the extra mile to engage with customers. Personalized communication is a powerful tool for building […]
\n","protected":false},"author":7,"featured_media":11916,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[97,77],"tags":[],"class_list":["post-11007","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-execelence","category-process"],"yoast_head":"\nSalesforce Interaction Studio, gestión de la interacción en tiempo real, le permite ofrecer experiencias de cliente verdaderamente personalizadas. Interaction Studio visualiza todas las interacciones con los clientes en todos los canales. Es fácil para usted, como especialista en marketing, optimizar y perfeccionar todas las partes de la experiencia del cliente. Como parte de la plataforma Salesforce Customer Success, está integrado a Sales, Service y Marketing Cloud.
\n\n\n\n![\"Todas](\"https://eksido.com/wp-content/uploads/2020/12/salesforce_interaction_studio_servicecloud.png\")
Interaction Studio registra las acciones de los clientes a través de puntos de datos como contenido y categorías de productos hasta atributos y dimensiones específicos, por ejemplo. preferencias de color. Obtiene una vista en tiempo real de las intenciones y afinidades de los clientes en su contexto actual.
\n\n\n\nLas siguientes mejores acciones, promociones y campañas basadas en el perfil del cliente se ponen en acción para impulsar la intención hacia la próxima conversión. Puede crear segmentos fácilmente y configurar promociones y campañas relevantes. Además, Interaction Studio funciona con Einstein AI, por lo que la relevancia se puede generar automáticamente con unos pocos clics. Con las pruebas visuales, también puede ver qué recomendaciones recibirían sus clientes antes de dejar que Einstein haga el trabajo.
\n\n\n\nCada interacción con el cliente se agrega a un perfil unificado y también esto se visualiza de manera intuitiva. La capacidad de desglose de los diferentes atributos y dimensiones le permite comprender verdaderamente a sus clientes.
\n\n\n\n![\"Análicas](\"https://eksido.com/wp-content/uploads/2020/12/salesforce_interaction_studio_customer360.png\")
Eksido se ha convertido en socio de implementación aprobado de Salesforce Interaction Studio. Salesforce Interaction Studio, gestión de la interacción en tiempo real, le permite ofrecer experiencias […]
\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"redux-templates_contained","format":"standard","meta":{"footnotes":""},"categories":[2618],"tags":[],"class_list":["post-10925","post","type-post","status-publish","format-standard","hentry","category-salesforce-customer-success-platform-es"],"yoast_head":"\nDen personliga upplevelsen har utmanats 2020. Strävan att replikera den fysiska 1-1-upplevelsen har aldrig varit viktigare. Även om detta har varit sant under lång tid nu är det dags att använda tjänsten som en differentierare. Att flytta, administrera och lyckas med att bygga djupa kundrelationer online är nyckelmålet för de närmaste åren. Filtrera och profilera besökare online, leverera personligt innehåll, automatiserade svar med bots och direktkontakt med text, video och röst chattar.
\n\n\n\nAtt få små detaljer gör agenterna bättre. Som att känna till besökarens nuvarande sammanhang
\n\n\n\n![\"\"](\"https://eksido.com/wp-content/uploads/2021/03/VEP_visitor_breadcrumbs.png\")
Den personliga upplevelsen har utmanats 2020. Strävan att replikera den fysiska 1-1-upplevelsen har aldrig varit viktigare. Även om detta har varit sant under lång tid nu är […]
\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"redux-templates_contained","format":"standard","meta":{"footnotes":""},"categories":[2594,2615],"tags":[],"class_list":["post-10867","post","type-post","status-publish","format-standard","hentry","category-artiklar-om-aktuella-amnen","category-salesforce-customer-success-platform"],"yoast_head":"\nSalesforce Interaction Studio – real-time interaction management – enables you to do truly personalised customer experiences. Interaction Studio visualises all customer interactions in all channels. It easy for you as a marketeer to optimise and perfect all parts of the customer experience. As part of Salesforce Customer Success platform it is integrated to Sales, Service and Marketing Cloud.
\n\n\n\nSalesforce Interaction Studio records the customers actions through data points like content and product categories down to specific attributes and dimensions eg. color preferences. You gain a real-time view of the customers intent and affinities in their current context.
\n\n\n\nNext best actions, promotions and campaigns based on the customer profile are put in action to drive the intent towards the next conversion. You can easily create segments and setup relevant promotions and campaigns. In addition Interaction Studio is powered by Einstein AI, so relevancy can be automatically generated with a few clicks. With visual testing you can also see what recommendations your customers would get before letting Einstein do the job.
\n\n\n\nEach customer interaction is added to a unified profile and also this is visualised in an insightful manner. Drill-down capability on the different attributes and dimensions makes you able to truly understand your customers.
\n\n\n\nAs Salesforce Interaction Studio Partner we can help define and implement profitable business cases for onsite personalisation with Salesforce Interaction Studio ( formerly Evergage )
\n\n\n\nSalesforce Interaction studio enhances the capabilities of Marketing Cloud to include doing onsite personalisation
Yes, Salesforce Interaction Studio has the functionalities of a CDP ( Customer Data Platform). The platform enables you to deliver 1:1 marketing experiences cross multiple channels
Yes, Salesforce purchased Evergage in 2020 and rebranded it as Interaction Studio, and phased out the product formerly known as well as Interaction Studio
Eksido has become approved Partner Salesforce Interaction Studio – real-time interaction management – enables you to do truly personalised customer experiences. Interaction Studio visualises all customer interactions […]
\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[80,82],"tags":[],"class_list":["post-10713","post","type-post","status-publish","format-standard","hentry","category-salesforce","category-salesforce-marketing-cloud"],"yoast_head":"\nNonprofit Cloud is a great solution for mission-based organizations to have a single view of the organization and all the parties associated with it. Connect your entire organization, including your data systems, people and processes and put your constituent at the center. The platform will help you connect fundraising, program management, marketing and technology teams. In that way, you will have a tool that will help you bring everyone together for better success with your mission.
\n\n\n\nWIth Nonprofit Cloud you can connect all your data from fundraising programs, communication and marketing or clients services. In other words, you will get a 360-degree view of your constituents, your program and your impact. With tools for Fundraising, you can connect with donors and raise more resources. Tools for Program Management can help you streamline delivery and services. Also, with tools for Marketing and Engagement you can connect and communicate with everyone in a personal way. Important to highlight, this is all powered by Cloud, Mobile, Social and AI technology.
\n\n\n\nThe key buildig blocks of Nonprofit CLoud are the following:
\n\n\n\nWith Nonprofit for Salesforce, you will be able to solve issues like not having all your donor data in one place or not having a full view of where they are. You will be able to analyze your fundraising against your goals and being ready for growth. Finally, you will be able to automate your communication and provide tools where constituents will be able to schedule apportionments or sign up for volunteer events.
\n\n\n\nThe American Red Cross started to use Salesforce since 2009, in an effort to manage relationships with volunteers, donors, and service recipients more effectively. It consolidates information from 150 national partners and more than 250 local field units to make it easier to build relationships with supporters and volunteers and get the word out during a crisis
\n\n\n\nRead more how you can consolidate information and converts lead smarter with Sales Cloud. Also, check out how you can listen, analyze and engage with Social Studio.
\n","protected":false},"excerpt":{"rendered":"Connect with donors, track volunteers and support clients Nonprofit Cloud is a great solution for mission-based organizations to have a single view of the organization and all […]
\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[80,82],"tags":[],"class_list":["post-10476","post","type-post","status-publish","format-standard","hentry","category-salesforce","category-salesforce-marketing-cloud"],"yoast_head":"\nFinancial Service Cloud, powered by Lightning, is a platform for unified customer experiences for deeper relationships across property, banking, insurance and wealth management. Agents get a 360-degree view of the customer with insights over policies, their relationships, latest transactions and much more. Additionally, they can easily modify pre-configured charts like Sales Performance by Policy, Monthly Sales and Renewals and Closed Claims. Furthermore, sales reps can quickly update details about the customer like change of address or adding a beneficiary. Finally, having key events highlighted, like having a baby or buying a new home, will help to drive communicate and customer engagement.
\n\n\n\nWith Financial Service Cloud you will be able to build trust by understanding your client and by identifying the client’s needs. You will be able to connect your entire institution across channels, geographies, and lines of business. With Einstein Analytics agents can grow their book of business to instantly determine actions. In other words, they will be able to prioritize customer needs and referrals.
\n\n\n\nTo summarize, here are some of the features that comes with Financial Service Cloud:
\n\n\n\nAmerican Express uses Salesforce to turn data into insights for smarter decision for richer customer experiences. For instance, business travellers use American Express products for managing expenses and travel details from the road.
\n\n\n\nRead more about the endless opportunities and possibilities with Salesforce Service Cloud for better support.
\n","protected":false},"excerpt":{"rendered":"Build trusted relationships between advisors and families and businesses Financial Service Cloud, powered by Lightning, is a platform for unified customer experiences for deeper relationships across property, […]
\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[80,82],"tags":[],"class_list":["post-10454","post","type-post","status-publish","format-standard","hentry","category-salesforce","category-salesforce-marketing-cloud"],"yoast_head":"\nWith Health Cloud you will put your patient at the heart of every decision. With a 360-degree view of a patient, care teams will be able to offer personalized experiences. In that way, all communication and help will be based on the patients’ needs and preferences. Moreover, care teams will get access to AI-powered recommendations. That will help them to automate their workflows. Finally, patients will be able to easily self-educate and apply for patient support programs.
\n\n\n\nWith Health Cloud, healthcare teams will be able to collaborate from a single point of engagement for all patient’s data. Every caregiver will have the ability to access all patient data within an EMR. In such a way, it will allow the caregiver to service the patient with the best tools available. Moreover, Health Cloud licenses are an add-on to Salesforce Service Cloud and provide capabilities such as Omni-channel routing or Live Agent. With that being enabled, care teams will respond quickly and accurately from any channel.
\n\n\n\nHealth Cloud elevates the patients experience in many ways. One of the purposes is to eliminate the data silos and giving every member of the care team access to the same medical record. That will reduce the risk of human error and give better care. Moreover, it will save time for the care giver to look for information. Additionally, with the ability of integrating corporate apps, patients will be able to for example apply for support programs directly from their phone. Furthermore, you can provide your patients with reminders or recommendations for treatments.
\n\n\n\n![\"Deliver](\"https://eksido.com/wp-content/uploads/2020/09/salesforce-health-cloud.png\" "\\"Salesforce")
Use cases for investing in Health Cloud are many. Since the tool is focused on managing a patient’s interactions rather than their chart, here are some takeaways how it can improve the patient experience:
\n\n\n\nThe American Red Cross is using Salesforce to better connect volunteers with donors. They are consolidates information from 150 national partners and more than 250 local field units to make it easier to build relationships with supporters and volunteers.
\n\n\n\nRead more about the endless opportunities and possibilities with Salesforce Service Cloud for better support.
\n","protected":false},"excerpt":{"rendered":"Improve communication with patients and collaboration between care teams with Health Cloud With Health Cloud you will put your patient at the heart of every decision. With […]
\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[80,82],"tags":[],"class_list":["post-10412","post","type-post","status-publish","format-standard","hentry","category-salesforce","category-salesforce-marketing-cloud"],"yoast_head":"\nService Cloud is a your answer to deliver trustable and scalable customer service and support. At any time and from every device. Equip your service with built-in productivity tools and a 360-degree view of every customer. Additionally, monitor your teams performance and key KPI’s. Moreover, provide self-service portals to your customers. Or, engage them with intelligent chatbot support.
\n\n\n\nYou will have endless opportunities and ways to improve and scale your customer service with Sales Cloud. Furthermore, you will be able to respond fast to your customer needs on any channel. In short, here are some of the key features and solutions:
\n\n\n\nWhen the COVID-19 hit the United States in early 2020, hospitals and insurance companies began moving patients with chronic conditions out of their systems. Wanting to help this vulnerable population, Pack Health, digital health coaching company for chronic disease management, quickly scaled to accommodate 25,000 to 50,000 new members in its remote care system. Using Service Cloud, Health Advisors can reference knowledge articles to educate members on their condition, set goals and reminders, and form plans to manage their health.
\n\n\n\nRead more about how you benefit from connecting Service to Sales and Marketing Cloud with Salesforce Marketing Cloud Connect.
\n","protected":false},"excerpt":{"rendered":"From self-service options to complex support help with Service Cloud Service Cloud is a your answer to deliver trustable and scalable customer service and support. At any […]
\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[80,82],"tags":[],"class_list":["post-10386","post","type-post","status-publish","format-standard","hentry","category-salesforce","category-salesforce-marketing-cloud"],"yoast_head":"\nSales Cloud will help you sell smarter and faster from any device. With AI that is built into the process, you will find insights like top leads, next steps and suggested actions. You will get a 360 degree view of your customer that will help you personalise your customer experience. Connecting Sales Cloud to Service and Marketing Cloud, you will get an aligned view of the customer, giving unique experience at every touchpoint. Moreover, you can also plugin other trusted apps and components from the Salesforce app exchange that will support your sales process.
\n\n\n\nWith Sales Cloud, you will discover new ways to sell. You can track demand and follow trends and adjust your sales strategy accordingly. Futhermore, track the performance of your team in real time to manage and support them. Moreover, use Einstein to gather insight and provide the perfect offer at the right time to your customers. Finally, bring data from any source, both external and internal, and keep a close eye on your KPI’s.
\n\n\n\nHere is a summary of all the benefits that comes with Sales Cloud:
\n\n\n\nZillow, a leading real estate and rental network in the U.S., is using Sales Cloud Einstein to sell in a smarter way. It helps them to distribute a high-quality prioritized task list to all of their teammates each day and throughout the day. This has resulted in real gains in conversion and in productivity.
\n\n\n\nRead more about how you benefit from connecting all your departments with Salesforce Marketing Cloud Connect.
\n","protected":false},"excerpt":{"rendered":"Convert leads smarter with AI powered platform Sales Cloud will help you sell smarter and faster from any device. With AI that is built into the process, […]
\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[80,83],"tags":[],"class_list":["post-10365","post","type-post","status-publish","format-standard","hentry","category-salesforce","category-salesforce-sales-cloud"],"yoast_head":"\nEducation Cloud connects not only prospects, current students and engaged alumni. It is also an education community for parents, corporate partners, external advisors and professors. Basically, everyone that can be connected to a University or a College. Empower your recruitment and admissions, learner services, evaluations, and operations teams with one integrated CRM for higher education.
\n\n\n\nFaculties and students, classrooms and labs are all part of a community. A community is working together to accommodate quality education for better and sustainable future. Education Cloud is a tool that will help you nurture such a community. In short, it will give you solutions that are fast, agile and accurate. Furthermore, it will help you predict behaviour, anticipate needs and personalise the experience for every individual. Finally, it will integrate all your education tools, information from across your institution, insights and best practices from a global community of educators.
\n\n\n\nWith Education Cloud, recruiters will be able to follow up on events to reach out and engage with ideal applicants. That can happen through a triggered campaign within a customer journey in Journey Builder. Additionally, prospects have access to communities that are digital experience platforms to drive discussion and engagement. From there, prospects can also can also send their application.
\n\n\n\nOnce prospects become students, service teams will be able to proactively support them throughout their learning journey. Here, students will have access to communities that will provide them with information and tools to be successful. Moreover, they will be able to directly talk to their advisors through a chatter.
\n\n\n\nEducation Cloud also allows engaged alumni and donors drive stronger constituent engagement by integrating volunteer opportunities, impactful alumni stories, giving and payment processing in one place. With that being said, Education Cloud gives you a 360 degrees view of every learner, fostering one relationship at a time.
\n\n\n\nUMass Lowell, University of Massachusetts Lowell, formed a Solution Center to be able to track the interactions with students, helping them with concerns and give them better experience. Using Salesforce, the University created a CRM to track student interactions, moving cases along, and getting a 360-degree look at each student who seeks assistance through the Solution Center.
\n\n\n\nLear more how you can build digital CRM experiences with Community Cloud.
\n","protected":false},"excerpt":{"rendered":"Become a connected Campus Education Cloud connects not only prospects, current students and engaged alumni. It is also an education community for parents, corporate partners, external advisors […]
\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[80,82],"tags":[],"class_list":["post-10335","post","type-post","status-publish","format-standard","hentry","category-salesforce","category-salesforce-marketing-cloud"],"yoast_head":"\nWith Commerce Cloud you can create beautiful e-commerce experiences. With mobile first approach, with tools for responsive design and one-touch payment, you will convert more shoppers.. Engage with your shoppers both online and offline, building 1:1 customer journeys with personalized campaigns. In result, that’s how you will turn your prospects into customers, enabling purchases on the go and at their comfort.
\n\n\n\nMake your e-commerce smarter with Commerce Cloud. Personalize the customer experience online, from product assortment to price and recommendations. With Commerce Cloud, your customers will be able to shop anywhere, whether they are online or in the store. Additionally, Connect Commerce Cloud with Marketing, Service and Sales cloud, so that you can share all the customer data across departments. That will help you deliver even better customer service and help, having your employees always having the customer profile updated. Also, share your sales and store performance in real time with your employees. In this way, they will stay informed and motivated to bring better results.
\n\n\n\nDeliver great customer journeys across commerce, marketing, service, sales and your community. Moreover, create personalized experiences and create recommendations using AI to boost conversions. With Einstein embedded you will be able to bring product and search recommendations and predictive sorting. Furthermore, you will get insights and campaign recommendations based on your key KPI’s. Finally, create content fast and deliver it to different commerce portals and storefronts.
\n\n\n\nBoggi Milano, Italian clothing brand, wanted to connect with their on-the-go customers. In short, they reinvented their organisation and technology by 5 simple steps:
\n\n\n\nResults? More than 100% YOY growth in online sales and almost 12% of Boggi’s digital sales are made via apps in the store
\n\n\n\nCheck out how you can connect all your Clouds using Marketing Cloud Connect. Also, read more how you can easily create content and share it across your sites and make it personal for every user with Content Management System. Finally, if you curious about Einstein, see how you can optimize your cross channel experience using AI.
\n","protected":false},"excerpt":{"rendered":"E-commerce solution built around your customer With Commerce Cloud you can create beautiful e-commerce experiences. With mobile first approach, with tools for responsive design and one-touch payment, […]
\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[80,82],"tags":[],"class_list":["post-10310","post","type-post","status-publish","format-standard","hentry","category-salesforce","category-salesforce-marketing-cloud"],"yoast_head":"\nWith Community Cloud you can create and deliver personalized digital experiences for both your partners and customers. You can build sites, portals and forums with pre-build templates. Then, you can choose how your customers and partners will access content and data. In short, create platforms that will facilitate your communication among employees, partners and customers.
\n\n\n\nWith Community Cloud you can create multiple communities and experiences for different purposes. Here is short list of how you can use it for:
\n\n\n\nAs you can see above, you can easily reach out to anyone and easily share content and information. Moreover, you can create spaces so your customers can help each other, like a self service community. There, then can discover similar cases/issues and interact with each other. Finally, this can also bring higher customer engagement. Else, you can create personalized portals, where your customer can access their data and take action like new orders on any device.
\n\n\n\nWith Community Cloud you can collaborate with your partners on opportunities and deals, sharing your CRM data. Furthermore, you can onboard your partners quickly by sharing content and training material. Finally, your employees can use the platform for interactions, like troubleshooting or human resource management. Summarising, this is a great tool that enables collaboration on multiple levels between organisations and individuals.
\n\n\n\nBarclays Bank in UK have thousands of homeowners that every year take out mortgage, where 60% of them are arranged via external brokers. A Community platform build with Salesforce Community Cloud helps Barclays forge deeper relationships with these brokers, all 16,000 of them. In other words, they have one platform to acquire all the information needed, accessible on any device.
\n\n\n\nRead more how you can easily create content and share it across your sites and make it personal for every user with Content Management System.
\n","protected":false},"excerpt":{"rendered":"Build CRM experiences with Community Cloud With Community Cloud you can create and deliver personalized digital experiences for both your partners and customers. You can build sites, […]
\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[80,82],"tags":[],"class_list":["post-10293","post","type-post","status-publish","format-standard","hentry","category-salesforce","category-salesforce-marketing-cloud"],"yoast_head":"\nWith Salesforce Content Management System, CMS, you can easily share content across any touchpoint. You can even deliver to channels outside of Salesforce. Create and update beautiful content with templates in Experience Builder or custom Heroku code, whatever you prefer. Quickly manage and modify promotional banners, emails, blog posts, social posts and much more. Also, it is easy to create personal content with CRM and AI and create custom experiences for each individual.
\n\n\n\nWhen you want to create new content, you would start with creating a new CMS workspace. This is important as it will determine where it will go out to and who can manage it. Give it a name and a description. Then, select the different channels and contributors that will be able to use the content. Finally, choose the language for your content. Now that you have created your workspace, you can go ahead and add your content.
\n\n\n\nWhen creating content, you can choose between an image, document or news article as a content type. Once you have published your content it will become available in the channels that you pre-selected. When you are ready, you can then add that content using Experience Builder. Drag and drop the right component onto the canvas and then add your content that you just created. As a last step, you would need to do some field mapping so the image and text appears correctly. You can also edit the layout and styling of your content.
\n\n\n\nNOW TV, a streaming service from Sky, when they switched to Salesforce CMS, their agents could finally say goodbye to a 200,000-line spreadsheet they used to find information. Their agents can now look up specific shows with a typed query. Results return showing schedules, channel, genre, and more information about the TV shows.
\n\n\n\nRead more how Einstein can help you to optimise your content and get insights and strategic recommendations for your KPI’s and ROI.
\n","protected":false},"excerpt":{"rendered":"Create and distribute content within seconds With Salesforce Content Management System, CMS, you can easily share content across any touchpoint. You can even deliver to channels outside […]
\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[80,82],"tags":[],"class_list":["post-10277","post","type-post","status-publish","format-standard","hentry","category-salesforce","category-salesforce-marketing-cloud"],"yoast_head":"\nWork.com has been available for purchase since June 1st 2020. It has been developed to help businesses reopen their workspace efficiently, while helping to keep employees, customers, partners and communities safe and informed during the COVID-19 crises and beyond. Now executives are able to stay connected with their employees. While gathering real time data, they can easier make decisions around returning to work.
\n\n\n\nWork.com conists of six different applications:
\n\n\n\nThe Workplace Command Center is made up of components from these various apps. Executives will be able to spot “Wellness Status by location”, showing them the health status of every office. Also, they will be able to track “Shift Status” to see the activated capacity, employees available and shifts assigned. Moreover, employees will be able to coordinate times between each other to come in, based on their availability. Another features would be “Trailhead Status” and “Operations feed” to send alerts about new hygiene procedures. Moreover, everyone will be able to track the COVID-19 spread, powered by Tableau. Finally, you are able to integrate pre-build apps and solutions to help to adapt to current needs.
\n\n\n\nPlan, manage and activate operations to reopen your business quickly with Workplace Command Center!
\n\n\n\nThe State of Rhode Island is a Trailblazer in testing and contact tracing efforts. When someone tests positive for certain diseases on Rhode Island, the trained state, city, or county health staff will get in touch with the person concerned. Then they will record any interactions with people or places that took place during the infectious period. Read more about how they are capturing data and using different Clouds to fight the COVID-19 crisis.
\n\n\n\nCheck out how you can get everyone in your company aligned on the key metrics and KPI’s with Command Center.
\n","protected":false},"excerpt":{"rendered":"Return to work after COVID-19 with Work.com Work.com has been available for purchase since June 1st 2020. It has been developed to help businesses reopen their workspace […]
\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[80,2583],"tags":[],"class_list":["post-10252","post","type-post","status-publish","format-standard","hentry","category-salesforce","category-work-com"],"yoast_head":"\nWith Social Studio, you can not only do Social listening and reply to your Facebook page comments, but you can also manage your Google My Business reviews. As we all know, reviews is all that matters in search results when someone is looking up a business and you want to be able to quickly reply and show that you are listening to your customers. Additionally, with Analyses dashboard inside Social Studio, you will be able to spot trends that are happening in your reviews.
\n\n\n\nAdd your Google My Business account like any other Social Media account. Inside Social Studio, choose to add a new column and add your Google My Business Reviews account. You will see a column appear with all your Google reviews. Essential to mention is that reviews will come in close to real time.
\n\n\n\nOnce you click on your review, you can inspect it like any other social media post. You can view the conversation and the workflow information. Most important, you can reply to it straight away. Also, there is an option to choose from previous responses if you have had a similar case or issue. Moreover, you can assign this reply to a local marketing manager.
\n\n\n\nIf you are a person that would like to manage all your reviews, you can create a column with both Google My Business and Facebook reviews. Simply add your Facebook account into the column. Then, in the filter section, choose Reviews as the media type. Now you have a column with all your Social reviews. Last but not least, you can even rename the column up in the top.
\n\n\n\nLike mentioned above, you will also get access to an Analyses dashboard to see trends in your reviews. You will see all your reviews and you can quickly sort them by locations or average rating. In that way, if you have different stores or service locations, you will be able to quickly spot if any of them is getting a drop in the reviews to see how they can improve.
\n\n\n\nIneffective customer service has a long term negative impact on your organisation. A Salesforce study revealed that 57% of customer have stopped buying from a company because a competitor provided a better experience. Understanding the importance of customer satisfaction means listening, and not just replying, but also addressing their problems. Read more how you can improve your customer satisfaction.
\n\n\n\nDid you know that you can now publish Instagram stories with Social Studio? Read more on how its done!
\n","protected":false},"excerpt":{"rendered":"Manage your Google My Business reviews in Social Studio With Social Studio, you can not only do Social listening and reply to your Facebook page comments, but […]
\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[80,82],"tags":[],"class_list":["post-10233","post","type-post","status-publish","format-standard","hentry","category-salesforce","category-salesforce-marketing-cloud"],"yoast_head":"\nAs mentioned in our two previous articles, Marketing Cloud Connect helps you connect your Marketing Cloud with Service and Sales instances. We have already talked about how to send an email from Service and Sales Cloud and how to sync CRM data with Marketing Cloud. Finally, let’s have a look at how you can create customer journeys across the different Salesforce instances.
\n\n\n\nWhen you have Marketing Cloud Connect, you get immediate access to native Sales and Service Cloud activities within Journey Builder canvas. With these activities you are able to identify key events and update that data in real time to Sales and Service Cloud directly. In addition, you also get access to native sales entry sources. In other words, you can decide to trigger a journey based on CRM data.
\n\n\n\nLet’s have a look on a real example. Le’t say you want to create a survey journey to get customers feedback. Inside Journey Builder, you would create a journey with an entry event where the object would be “case closed”. That means, whenever someone in Service cloud updates and closes the case, the customer will be put into this journey. From there, a survey email will be triggered and send to the customer. Additionally, you can add more activities on the way. For instance, if the client had a negative feedback, you can create a task for a service agent to call back to that customer.
\n\n\n\nIt doesn’t stop here. There are more Service and Sales activities you can add to the Journey. To mention some, you can create a task, update a case or convert a lead. Moreover, you can update any Service or Sales Cloud objects with “Object activity”. That can be both standard or custom objects. Here, you can choose to whether update an existing record or even create a new. Finally, you can choose what fields you want to map.
\n\n\n\nSummarising, with Marketing Cloud Connect and Journey Builder, you will get two main things
\n\n\n\nToast, a restaurant management platform in North America, is supporting tens of thousands of restaurant in increasing revenue, streamlining operations and delivering great customer service. They are using Salesforce a single source of truth for customer data, allowing Toast to build a seamless customer journey that encompasses sales, service, and community.
\n\n\n\nCheck out our previous article about how easy it is to send an email created in Marketing Cloud from Service or Sales Cloud. Also, find out how to sync CRM data in Marketing Cloud.
\n","protected":false},"excerpt":{"rendered":"Connect Journey Builder with Sales and Service Cloud As mentioned in our two previous articles, Marketing Cloud Connect helps you connect your Marketing Cloud with Service and […]
\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[80,82],"tags":[],"class_list":["post-10204","post","type-post","status-publish","format-standard","hentry","category-salesforce","category-salesforce-marketing-cloud"],"yoast_head":"\nMarketing Cloud Connect connects your Marketing Cloud with Service and Sales instances. In our previous article, we described how easy it it to send email messages from Sales, Service or Marketing Cloud. In this article, we will focus on Data Stream, on synchronizing data from Service and Sales Cloud to Marketing Cloud.
\n\n\n\nSo what is Data Stream in Salesforce? Data Stream allows you to stream raw object data from Sales and Service Cloud into Marketing Cloud. In that way you will be able to use that Service, Sales or CRM data for advanced customer segmentation. You can synchronize object data at any given time intervals and data can be updated as often as every 15 minutes.
\n\n\n\nTo set it up, you go the the Data Sources tab in Marketing Cloud. Then, you set up your object in three easy steps. First you select your Sales Cloud object. Then, you select the fields that you want to synchronize. Best practise here is to only bring over the data that you need for segmentation or to drive dynamic content. Finally, you configure the records connection and the poll interval. So by those few steps you can bring new data in from Service and Sales Cloud into Marketing Cloud.
\n\n\n\nOnce the entity is synchronized, tables with the same column names and data types are created. Also, data relationships are automatically created in Contact Builder. When you check out your new objects, you will see when the last changes were made or when the last time data was being synced. You will also see the synchronized data fields. In addition, you can also go to the Data Extensions tab and find those synchronized objects there as well.
\n\n\n\nEvery day, over 1 billion people all over the world ride on escalators, elevators, and moving walkways provided by KONE, Finland-based Corporation. And with the population growing every day, they are making their system smarter combining sales and analytical with artificial intelligence, to acquire a 360-degree view of its customers.
\n\n\n\nCheck out our previous article about how easy it is to send an email created in Marketing Cloud from Service or Sales Cloud.
\n","protected":false},"excerpt":{"rendered":"Synchronize your CRM data to Marketing Cloud Marketing Cloud Connect connects your Marketing Cloud with Service and Sales instances. In our previous article, we described how easy […]
\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[80,82],"tags":[],"class_list":["post-10179","post","type-post","status-publish","format-standard","hentry","category-salesforce","category-salesforce-marketing-cloud"],"yoast_head":"\nMarketing Cloud Connect connects your Marketing Cloud with Service and Sales instances. It allows you to send email messages from Sales, Service or Marketing Cloud. Also, it allows you to measure customer engagement and share that tracking data back to Sales and Service cloud. Additionally, it provides the “plumbing” for Data Stream and Journey Builder. In this article, let’s focus on one of the features of Marketing Cloud Connect which is sending an email from the cloud of your choice.
\n\n\n\nLet’s say you are an Account representative and you want to send an email created in Marketing Cloud. Effectively, you will be able to access that email in Marketing Cloud and and execute the send directly within Sales or Service Cloud. Inside Sales and Service Cloud you will see a Marketing Cloud tab and an Email Sends tab. From here you can select your rich dynamic creative that is stored in Marketing Cloud and select your audience.
\n\n\n\nYou are probably wondering if you will be able to see the report and tracking data from that email send in Service and Sales cloud. The answer is, Yes. Under the Email Sends tab you will see a list of send emails. By clicking on one of them you will ender a dashboard showing you different details about the email send. For instance, you will see all clicks, opens, bounces and other engagement data that is available. Additionally, you will see aggregated level of link tracking or individual email results. Moreover, you can also run reports, like Clicked or Opened report. That list could be used for retargeting your mostly engaged customers.
\n\n\n\nWether you choose to send and email from Marketing Cloud or Service or Sales cloud, the result will be the same. In short, you will be able to reference the same email and choose the same audience.
\n\n\n\nAmazon Web Services is a perfect example of a company that is using the benefits of having Marketing, Service and Sales cloud integrated and connected. They have placed their customers at the center of everything. With this in mind, they have developed a specific “cloud journey” plan for customers, aligning its sales and operations teams with the information, tools, and processes needed to execute each plan.
\n\n\n\nRead more about all the benefits by connecting your Marketing, Service and Sales cloud.
\n","protected":false},"excerpt":{"rendered":"Send email messages from Sales, Service or Marketing Cloud Marketing Cloud Connect connects your Marketing Cloud with Service and Sales instances. It allows you to send email […]
\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[80,82],"tags":[],"class_list":["post-10157","post","type-post","status-publish","format-standard","hentry","category-salesforce","category-salesforce-marketing-cloud"],"yoast_head":"\nWith Audience Builder you will be able to better understand and engage with your customers. You will acquire a deeper understanding of your customers attributes and behaviour. Finally, that will help you create better target sends and drive personalised customer journeys.
\n\n\n\nWith Audience Builder you will have a single view of each customers by integrating data from any source. Combine your 1st party, 3rd party and even predictive data to understand your customer segments. Audience Builder can use any list, groups, or data extensions to collect the information about your contacts. Moreover, you can add attributes to Audience Builder without dimensionalizing them. Then, easily segment your subscriber in a drag-and-drop interface using any combination of attributes.
\n\n\n\nIt is easy to create a new audience in Audience Builder. Once in Audience Builder, click on the “Create Audience” button and name your audience. Select the channels of contacts that you want to use, choosing a value. Then, add the attributes you from the attribute library by draging them on the workspace. Also, click on the “Exclusion Tab” if you want to exclude any audiences. Then, click on “New Segment” button to create a new segment and you are done.
\n\n\n\nUse the segments that you create for analysis and to create triggered sends and personalised customer journeys. Send personalised messages based on purchase history, browsing activity, customer attributes, and more to precisely targeted audiences. Also, use predictive scores, powered by Einstein, to engage with customers based on what they will do next.
\n\n\n\nMaersk, an integrated container logistics company operating in 130 countries, is using Salesforce Marketing Cloud and predictive intelligence to create more personalised communication for their customers. Within weeks, after they implemented the platform, they could see a tidal wave of increased customer engagement.
\n\n\n\nRead more about how you can create predictive segmentation with Einstein. Also, find out how you can build predictive emails with Artificial Intelligence.
\n","protected":false},"excerpt":{"rendered":"Understand your customer and drive personalized journeys With Audience Builder you will be able to better understand and engage with your customers. You will acquire a deeper […]
\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[80,82],"tags":[],"class_list":["post-10147","post","type-post","status-publish","format-standard","hentry","category-salesforce","category-salesforce-marketing-cloud"],"yoast_head":"\nAs a marketer you can face different challenges when it comes to advertising, especially when you are running ads across different channels and devices. You might experience that your ROI is not as high as you would hoped for. The reason could be that you are spraying the same message to everyone. Or perhaps, you lack the visibility into cross device usage, so that you can exclude customer traffic across multiple devices. Audience Studio will help you to solve those challenges. Moreover, you will be able to create relevant messages for the right audiences with cross channel targeting.
\n\n\n\nWith Audience Studio you will be able to create different audience lists that will help you run your ads more efficiently. Instead of pushing the same message to everyone, you can diversify your target audiences. For instance, create exclusion list suppressing already existing customers that are already loyal and converting and reinvest your money in prospects. Also, you will be able to push the same message across channels being more consistent. Finally, you will be able to integrated your ads into customer journeys in Journey Builder.
\n\n\n\nSo how does this work in reality? By tagging all your internal and external data, you will be able to build segments within Audience Studio. Create lists like CRM customers, first time visits, returning visits, social media users, and so on. Once you have build those segments for your audiences, you can activate those across different advertising platforms. That would be Display, Search, Paid Social, Web, Email or even Offline.
\n\n\n\nSummarising, here would be the main steps to follow to prepare for running ads with Audience Builder:
\n\n\n\nSo how do you otpimize ad spend in a world taken over by mobile phones and games? Banana Republic created a Facebook lookalike audiences using their high value customer base to acquire new customers. That has given them a 60% higher CTR at 4x the return on spend.
\n\n\n\nAs mentioned above, thanks to Google Customer Match in Salesforce, you can connect your ads with customer journeys to build end-to-end journeys with aligned messaging across channels.
\n","protected":false},"excerpt":{"rendered":"Solve your advertizing challenges with Audience Studio As a marketer you can face different challenges when it comes to advertising, especially when you are running ads across […]
\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[80,82],"tags":[],"class_list":["post-10110","post","type-post","status-publish","format-standard","hentry","category-salesforce","category-salesforce-marketing-cloud"],"yoast_head":"\nAs from January 2020, you can now create and publish Instagram Stories using Social Studio. Instagram Stories is a great way to quickly send an update and acquire new audiences. With Social Studio you can now create and schedule Instagram Stories, run through approval process and push them through Mobile Push when it’s time to go live.
\n\n\n\nOnce you are inside the Social Studio publish module, go ahead and create a new post choosing “Instagram Business” as the account type. You will get two different options, to create a traditional post or a story, that will be send to Mobile Push. When the scheduled times arrives, you will receive a push notification from Social Studio, which will then allow to publish the story.
\n\n\n\nWhen you create a post, make sure to select “Story” in the placement option. Also, choose the right Instagram account where you want to post the story. Then, choose the user in your organisation that will receive the push notification before publishing the post. Make sure this user have the Social Studio app installed to receive the notification. Next, add your media, which you can either uploaded or drag-and-drop onto the page. Additionally, you can add labels to the post. Labels are mostly for internal reporting purposes. Finally, set the time you want to schedule the post.
\n\n\n\nWhen you have scheduled your post and the posting time arrives, the user you chosen for approval will receive a notification. The user just needs to tap on the notification and the story will be pushed through Instagram app.
\n\n\n\nWhat is the secret behind really great corporate Instagram account?. If you look at AUDI, they are timely, interactive and sexy!
\n\n\n\nThere are many possibilities with Social Studio. Find out how you can create and organize your posts, but also how you can engage and do social listening.
\n","protected":false},"excerpt":{"rendered":"Create and push Instagram Stories with Mobile Push As from January 2020, you can now create and publish Instagram Stories using Social Studio. Instagram Stories is a […]
\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[80,82],"tags":[],"class_list":["post-10086","post","type-post","status-publish","format-standard","hentry","category-salesforce","category-salesforce-marketing-cloud"],"yoast_head":"\nAs a marketer, you want to reach users at their moment of intent, when they are searching for your products. What is crucial is to use your CRM data and drive your messaging across devices in the moments that matter. With Google Customer Match inside Marketing Cloud you will be able to understand the full value of your customers data in Google Ads. You will be able to connect your customer journeys with advertising on the most powerful platforms; YouTube, Gmail, Search and Shopping.
\n\n\n\nWith Google Customer Match you will be able to easily differentiate and target different audience groups:
\n\n\n\nSo how does it work? Here are the main steps of the process:
\n\n\n\nUse your online and offline data to reach out to your customers with the appropriate ad. Create a strategy based on what you know and who you want to reach, creating different segments. For instance, push upsell products for your existing clients, or create an offer for your retiring customers.
\n\n\n\nAnd how do you run the ads? Using Automation Studio you will be able to push all your CRM data to Google in a an automated repeated fashion, so that you can have Journey Builder and Email Studio connect advertising to rest of your marketing, sales and customer service.
\n\n\n\nWith Salesforce, customers can create powerful advertising combining the data from Facebook Lead Ads, Google Customer Match and Email advertising. MINI Australia Facebook lead ads to engage with potential buyers. The main objective was to generate qualified leads, so the ads invited Facebook users to register to receive more information about a new car ahead of its launch. This campaign generated 5.4X campaign target leads at a $24.89 cost per lead.
\n\n\n\nRead more about creating advertising and audiences with Advertising Studio in our previous article.
\n","protected":false},"excerpt":{"rendered":"Combine your CRM data and use it on Google properties with Google Customer Match As a marketer, you want to reach users at their moment of intent, […]
\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[80,82],"tags":[],"class_list":["post-10068","post","type-post","status-publish","format-standard","hentry","category-salesforce","category-salesforce-marketing-cloud"],"yoast_head":"\nYet another great release for Einstein this year is the Messaging Insight feature. With this tool you will be able to monitor your campaigns performance and quickly optimize areas that are not performing well. Access the insights no matter where you from the header inside Marketing Cloud.
\n\n\n\nWith Einstein Messaging Insights you will get alerted about any abnormalities that occur to keep track on either high or low performing activities. The Einstein notifications badge appears in the header, being always accessible wherever you are in Marketing Cloud. As soon as an anomaly occurs, there will be a new notification badge. Navigate to the insight hub to get more information about the results. Here you will be able to spot the average performance and the lower bound and the upper bound.
\n\n\n\nEinstein monitors the Open Rate, Click Rate, and Unsubscribe Rates of your email sends, including batch sends and journey sends. The alerts are updated every day. Einstein Messaging Insights brings attention to changes so you can use these insights to improve journeys and batch sends. Finally, you don’t have to wait for your weekly reports to discover changes. In that way, you will be able to react instantly, without missing any perk.
\n\n\n\nImagine a situation that could be easy to miss and out of your control. Let’s say one of the email clients, like Gmail, runs an update that brakes a code in your journey. Einstein will bring that to attention and indicate a drop in the Click Through Rate. In that way you can quickly look into the code of your journey and adopt the changes so it runs smooth again.
\n\n\n\nRead more about Marketing Cloud Einstein innovations that will help you to build the perfect customer journeys. Also, check out the email enhancements that you can use to build the perfect offers in your emails, in the right time and for the right audience.
\n\n\n\nDiscover more about Einstein Analytics and see how you can optimise your campaigns and other marketing activities. Also, read more about how you can improve Subject Lines with Einstein.
\n","protected":false},"excerpt":{"rendered":"Monitor your email sends and journey performance Yet another great release for Einstein this year is the Messaging Insight feature. With this tool you will be able […]
\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[80,82],"tags":[],"class_list":["post-10060","post","type-post","status-publish","format-standard","hentry","category-salesforce","category-salesforce-marketing-cloud"],"yoast_head":"\nMarketers know how important it is to write the perfect subject line that will catch their audiences’ attention. The subject lines determines whether the message will get opened and the relevant object/offer delivered. Einstein Subject Line Optimization is testing, analyzing and updating email subject lines to increase the open rate of an email. It will help you identify elements of subject lines that the audience respond to the most.
\n\n\n\nWith Einstein Copy Insights you can discover what words and phrases gets a positive respons from your audiences. Another really cool part of this feature is the grouping information under different emotion tones. In that way, you can see what words are around trust, surprise or joy and how those emotions will impact your open rate. Esintein Copy insights will also help you to fast optimise subject lines without having to test every change around the language. Summarising, the following factors will be analyzed for each subject line:
\n\n\n\nFind Einstein Copy Insights by logging into to Marketing Cloud and hovering over Analytics Builder. From the landingpage, you will be able to see your unique number of subject lines, average open rate over the last 90 days and see how each subject lines performs based on the opens. Additionally, you will see Language Factor Insights, which will tell you the impacr of different factors. For instance, see how a question mark or CTA word affects open rate. Finally, you will discover the Emotional Tones, to see what emotions are being evoked from your subject lines.
\n\n\n\nThis new feature will evolve and get updated so stay tuned for upgrades.
\n\n\n\nBefore you start optimising your subject lines, you will have to practise on writing powerful phrases that will entice your readers to open your emails. Salesforce latest blog post reveals what to think about when writing the most important characters of your email.
\n\n\n\nDiscover more about Einstein Analytics and see how you can optimise your campaigns and other marketing activities. Einstein will give you insights over what’s most relevant and impactful for your KPI, so you don’t have to spend hours on reports and analyses.
\n","protected":false},"excerpt":{"rendered":"Write better Subject Lines with Einstein’s new feature Marketers know how important it is to write the perfect subject line that will catch their audiences’ attention. The […]
\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[80,82],"tags":[],"class_list":["post-10043","post","type-post","status-publish","format-standard","hentry","category-salesforce","category-salesforce-marketing-cloud"],"yoast_head":"\nYou can easily create and send messages to mobile app users through Journey Builder. In-app messaging is a great way to interact with your mobile customers and drive conversion. It’s easier to engage with users that are already using your app and are engaged with your brand.
\n\n\n\nWhen you want to create and send an in-app message, drag and drop the In-App Message activity onto the canvas in Journey Builder. Next, configure the in-app message as you would create or edit an sms message, push notification or chat-app message for Line. Then, select an existing message that will take you to Content Builder or create a new one. When you create a message, you will have to choose one of the following layouts;
\n\n\n\nCreating a content for the in-app message, add an image from Content Builder, give it a title and your message. Use personalization if needed, like coupon code. Also, choose the labels for the CTA buttons and add links. Finally, you can edit the design with many available options. Move around your title, adjust the colors, font sizes, and how the image will be displayed. Last step before activating the message, would be to preview the personalization. Select the data extension you want to test against to, and see how the message will render for each subscriber.
\n\n\n\nPwC, with a network that is spread across 158 countries with more than 236,000 employees, are using a variety of highly personalized and fun learning tools. This includes guided in-app learning and coaching.
\n\n\n\nIt’s easy to build personalized content in Salesforce Marketing Cloud. And you don’t need to mess with the code. With Enhanced Dynamic Content you can easily create multiple variations of your content without knowing HTML. Also, you can easily create personalisation strings with AMPscript in Salesforce Marketing Cloud.
\n","protected":false},"excerpt":{"rendered":"In-app messaging for mobile apps You can easily create and send messages to mobile app users through Journey Builder. In-app messaging is a great way to interact […]
\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[80,82],"tags":[],"class_list":["post-10010","post","type-post","status-publish","format-standard","hentry","category-salesforce","category-salesforce-marketing-cloud"],"yoast_head":"\nAnother new release this year for Journey Builder is Single Send Journeys for email or mobile push. With this new feature, you can create single use case journeys and combine email and mobile channels. Let’s say you quickly want to send an email reminder using push notification. Now you can quickly send that simple one off message within Journey Builder.
\n\n\n\nBefore, when creating a new customer journey in Journey Builder, you could only choose to create a multi-step journey. Now, you have a new guided setup for single send journeys. Choose wether to create a single send journey for email or mobile push. Once you start creating your journey, you will find pre-placed activities on the canvas. These activities can’t be dragged, dropped or removed. You can’t either add additional activities to the journey. These activities have been specifically pre-set for this type of single send journeys for email or push.
\n\n\n\nWhen you start configuring your journey, you will have to add an entry event, message and time. You will have two different options for scheduling the message. You can either run the journey immediately or set it to run at a specific date and time. Once you have activated your single send journey, you will be able to find it in the Journey Builder’s dashboard.
\n\n\n\nWith Single Send Journeys you can up-level your marketing from single to multi-step journeys. Additionally, you will be able to send both single and multi-step journeys all from one platform. In future, more channels will become available for single send journeys.
\n\n\n\nAlready in 2016, Salesforce was talking about why it is worth to mobilize your customer journeys. Download the e-book to find out how your brand can become as much a part of your customers’ daily lives.
\n\n\n\nRead more about how sending push notifications can elevate the user experience and how it let you catch the on-the-go customers.
\n","protected":false},"excerpt":{"rendered":"From single to multi-step journeys Another new release this year for Journey Builder is Single Send Journeys for email or mobile push. With this new feature, you […]
\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[80,82],"tags":[],"class_list":["post-9972","post","type-post","status-publish","format-standard","hentry","category-salesforce","category-salesforce-marketing-cloud"],"yoast_head":"\nOne of Salesforce latest releases this year, within Journey Builder, is Path Optimizer. It is a testing platform and new Flow control activity in Journey Builder. With this new feature you can run tests to optimize your customer journeys. You will be able to run multivariate and A/B testing to determine the optimal path for your customers. With Path Optimizer, you will be able to test up to 10 paths within a single journey. Test content, frequency of sends or type of communication channel.
\n\n\n\nWhen you configure Path Optimizer, you can choose between two setups. You can set it to automatically choose the winner based on engagement or you can select the winner manually yourself, at any time. Moreover, you will see testing data analytics, so you can see historical test data.
\n\n\n\nLet’s look at an example. Let’s say you want to setup a test for email subjects lines. You want to choose the winner that has the highest open rate to, optimize your email communication. Straight after you have set the entry source in Journey Builder, drag and drop the Path Optimizer onto the canvas. Now set the Winner Evaluation to be Email Engagement. This means that the winner will be automatically selected. Then, choose the Open rate as the engagement metric. Also, you can choose how long you want to monitor the engagement, like 12 hours or 2 days.
\n\n\n\nWhen you have configured the Winner Evaluation, you will set the number of split tests you want to run. Choose either 2 to do a 50/50 split or choose more for more tests. When you have chosen the amount of splits, you will have to add the preferred emails onto your canvas. After you have added the email to your first split, you can quickly make on copy of it, and paste it on to the rest of the split. In that way you will test the same email, and then just tweak the subject line for each split.
\n\n\n\nCheck out these two videos from Salesforce on how to succeed with Marketing Cloud and Journey Builder; video 1 and video 2. Learn how to develop a journey strategy, connecting goals, KPI’s, data and content to Journey Builder.
\n\n\n\nRead more about how you can test run your customer journey before setting it live. This can be done with both simple and complex journeys.
\n","protected":false},"excerpt":{"rendered":"Test and optimize your customer journeys One of Salesforce latest releases this year, within Journey Builder, is Path Optimizer. It is a testing platform and new Flow […]
\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[80,82],"tags":[],"class_list":["post-9956","post","type-post","status-publish","format-standard","hentry","category-salesforce","category-salesforce-marketing-cloud"],"yoast_head":"\nAs you might know by now, activities inside Journey Builder are building bricks of a journey. These are objects that will impact a contact as she moves through the journey. Activities include messages, decisions, updates, or a combination of these elements. Einstein activities will let you use Artificial Intelligence to predict when you should send your messages. Also, you can create activities across channels and clouds. On the other hand, Custom activities are outside the box activities, that will extent the existing functionality of Journey Builder.
\n\n\n\nCustom activities perform non-native actions and are tailored to your business needs. For example, you can connect Journey Builder with an Heroku app you have built. You can send and retrieve data between Journey Builder and your existing systems. In that way, you will enhance the behaviour of a journey and integrate with third party platforms.
\n\n\n\nWhen you build a new activity, it becomes a new type of icon. There are two main components of the activity; Design time and Run time. Purpose of the Design time is, through a JSON configuration, describe how the Journey Builder engine should run. That means, what data it should send. The Run time is a REST API Endpoint that Journey Builder will call when the contact reaches this activity.
\n\n\n\nThe JSON configuration is loaded as an IFRAME inside of Journey Builder. Later, frame to frame communication is be used, called postMessages, to communicate between the activity and Journey Builder canvas. The entry source for the Run time could be a Salesforce event like data-extension or a triggered API call. Once a contact have reached the custom activity, Journey Builder collects all the data needed based on the configuration to call the REST API Endpoint. Then, a API call is made after the REST API Endpoint to send data to an external database. Finally, the custom activity could retrieve data and return it back to Journey Builder. See the video of an example how to build a custom activity.
\n\n\n\nSouthwest Airlines have build custom apps for central teams to keep track of local activities. This allows the team to track, manage, report on, and understand engagement efforts across the country. Additionally, the company can track employee satisfaction.
\n\n\n\nGet a quick overview over all activities in Journey Builder. Also, read more about the different flow controls, to understand how to lead your audience.
\n","protected":false},"excerpt":{"rendered":"Extend the reach of Journey Builder As you might know by now, activities inside Journey Builder are building bricks of a journey. These are objects that will […]
\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[80,82],"tags":[],"class_list":["post-9934","post","type-post","status-publish","format-standard","hentry","category-salesforce","category-salesforce-marketing-cloud"],"yoast_head":"\nCreate Facebook campaigns directly within Journey Builder. Just drag the ad campaign onto the journey canvas. Once you click to configure, you will be taken through steps similar in Facebook Campaign Manager. Engage across channels and save time creating ads with external agencies.
\n\n\n\nWhen you have created a journey with messages and splits, simply add your ad campaign into the canvas. First, name the advertising audience, give the ad a description and choose the budget account. Also, choose whether to remove contacts after certain period of time. Next, give your campaign a name and create it like you would normally do in Facebook Campaign Manager. Add your body text, links, headline, a call to action and an image. This ad will be targeted to everyone on Facebook who reached this point of the journey.
\n\n\n\nOnce you are ready with creating your ad, you can get a real-time preview of it both on mobile and desktop. In that way you will see how your ad will appear in the news feed. Finally, set the budget you want to spend per day or in total. Now you have build your ad. As soon as the journey is live and enough people reached this stage, they will see the ad.
\n\n\n\nWith Journey Builder advertizing, you will be able to aline your email and mobile marketing with Facebook advertising. You will save time switching between platforms. Also, you will save money hiring external agencies.
\n\n\n\nRecruitMilitary is the largest military-focused company in the U.S, helping veterans to find job opportunities. They are using Advertising Studio to deliver personalized content in ads to show different job opportunities to each contact.
\n\n\n\nRead more about Advertising Studio, where you can targeted campaigns using your CRM data and capture new leads.
\n","protected":false},"excerpt":{"rendered":"Facebook campaigns directly within Journey Builder Create Facebook campaigns directly within Journey Builder. Just drag the ad campaign onto the journey canvas. Once you click to configure, […]
\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[80,82],"tags":[],"class_list":["post-9916","post","type-post","status-publish","format-standard","hentry","category-salesforce","category-salesforce-marketing-cloud"],"yoast_head":"\nSince September 2018 Datorama has become part of Salesforce Marketing Cloud. With Datorama, marketers can collect all of their marketing data from different channels, campaigns and places to unlock real time insights. Get a complete picture of your marketing performance with dashboards showing trends, goals, measurements and insights. In essence, Datorama is a great tool to visualize the data to quickly gather insights across all channels. Additionally, you can make data driven decisions straight from the tool.
\n\n\n\nFirst, Datorama will help you quickly gather all campaign data from any source, including Marketing Cloud, Google Analytics, social media campaigns, tv campaigns and even offline data. Then, Datorama will orchestrate and and present to you the data in real time dashboards. You will see what campaigns are performing well and those that are not. Get a great overview of your key KPI’s or top performing content. Also, drill down for deeper insights. Check out dashboards for optimizing your email campaigns, your ads across channels and audiences or your lead to opportunity pipeline.
\n\n\n\nMoreover, with Artificial Intelligence daily insights, you can make decisions fast based on the recommendations. Directly, from the tool, you can activate or pause your campaigns. And, you can always customize the dashboards based on your KPI’s and audience segments.
\n\n\n\nSumarising, here is what you will be able to accomplish with Datorama:
\n\n\n\nHaving access to these insight, you will be able to deliver better results. Also, you will save time building your own reports. Finally, use that time to act upon the data and optimise the outcome.
\n\n\n\nUniversal Music, the worlds leading music company, are using Datorama for omni-channel reporting, giving them insights to couple historical metrics with real time insight for campaign optimization.
\n\n\n\nRead more about how your data is mapped inside datorama to see how your data model is structure.
\n","protected":false},"excerpt":{"rendered":"Understand your data and optimize your campaigns in real time Since September 2018 Datorama has become part of Salesforce Marketing Cloud. With Datorama, marketers can collect all […]
\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[80,82],"tags":[],"class_list":["post-9896","post","type-post","status-publish","format-standard","hentry","category-salesforce","category-salesforce-marketing-cloud"],"yoast_head":"\nThe integration with Google Analytics 360 in Salesforce Marketing Cloud will deliver you a feature called the Audience Activation. It creates a persistent user ID for each shared subscriber and uses the behavioural data you collect to create GA 360 audiences. Capture data like abandoned cart, page views or page exits. In that way, you can capture your site visitors and re-engage with them through other touch points, like email or sms messages.
\n\n\n\nOnce you have connected your GA 360 account with Salesforce Marketing Cloud, you start with tagging your messages with Google Analytics tags. Doing so, you will collect campaign and journey information. Like mentioned, all interactions within the journey will be passed to Google for audience creation. Remember, you must also authorize Marketing Cloud to be the destination for the Google audiences.
\n\n\n\nLet’s say you have created a specific audience in Google Analytics, a group that just visited your site. Use Salesforce Marketing Cloud to re-engage with that group with personalized messages. To do so, use Journey Builder and the specific google audience as your entry source. Then, you add selected messages and decision splits to the journey like you would normally do. For instance, send them an email as soon as they leave your site. Also, use a special promotion inside the email to bring them back for a purchase.
\n\n\n\nThere are many benefits using the Google Analytics 360 audiences, building more powerful and engaging journeys:
\n\n\n\nRead more about how leading edge marketers drive results with the power of GA 360 integration and how they personalized their emails enriched with audience data from Google.
\n\n\n\nWith the GA 360 integration, you will be able to get deeper campaign reporting. From one view, you will be able to get the insights you need to build optimised customer journeys and personalized communication in your emails.
\n","protected":false},"excerpt":{"rendered":"Personalized ads and customized site experiences The integration with Google Analytics 360 in Salesforce Marketing Cloud will deliver you a feature called the Audience Activation. It creates […]
\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[80,82],"tags":[],"class_list":["post-9874","post","type-post","status-publish","format-standard","hentry","category-salesforce","category-salesforce-marketing-cloud"],"yoast_head":"\nEinstein will help you understand your customers better and help you to visualise and predict their behaviour. In other words, it’s a powerful tool that uses artificial intelligence (AI) to provide advanced and predictive segmentation. Inside Einstein you will find Engagement Scoring, a data science driven feature that assigns scores for each subscriber. It analyses the data from all of your past emails campaigns to segment the subscriber based on their engagement. In short, it will predictive the customers engagement and target the optimal audiences for your marketing offers.
\n\n\n\nEinstein Engagement Scoring will begin with analysing your subscriber base and and predict their engagement across four different behaviours. It analyses how likely they will open the email, engage with it, unsubscribe from the emailing list or convert. The predictions are made for the next 14 days and the data is refreshed daily. Moreover, Einstein will tell you how healthy or engaged your subscriber base is compared to the industry’s benchmarks. To understand the factors behind the predictions, go the the prediction detail page. Here, you will see top positive and top negative predictors from the prediction model.
\n\n\n\nTo get the most out of Einstein Engagement Scoring, start to create audiences in Audience Builder. Since each score is stored in a Data Extension, you can easily put them to use and create audiences. Find the engagement scores predefined in the Audience Builder for easy use. Use these to filter out audiences, like at risk subscribers, or segment your audience for personalisation. When you ready to send an email, just choose the audience filtered by the engagement score. In that way you can send targeted messages to differet subsribers and maximize the engagament.
\n\n\n\nAdditionally, you can use Einstein together with your customer journeys in Journey Builder. For example, use the score as an entry event or use it to test different channels. For instance, if someone is not likely to open your email, you can show them an add or send them a sms message. Above that, you can also query the engagement scores using SQL.
\n\n\n\nNow, what about the Predictive Segmentation? Inside the tool you will find segments with audience personas in four categories:
\n\n\n\nThis predictive segmentation will help you filter your audience, personalize content in your emails or optimise the use of your channels. You can start by setting individual goals for each of the segments and optimize the message based on what suits best with their behaviour. Summarising, with Einstein Engagement Scoring you will save time, improve the ROI of your marketing automation, and elevate your email marketing efforts.
\n\n\n\nRoom & Board, an interior company, are using predictive intelligence to power their recommendation. Since they started to use recommendations in the email campaigns, customers who engaged with those emails converted 40% more.
\n\n\n\nGet deeper into Einstein’s head and learn more about Einstein Marketing Insights and how you can uncover hidden optimisation opportunities.
\n","protected":false},"excerpt":{"rendered":"Einstein Engagement Scoring Einstein will help you understand your customers better and help you to visualise and predict their behaviour. In other words, it’s a powerful tool […]
\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[80,82],"tags":[],"class_list":["post-9854","post","type-post","status-publish","format-standard","hentry","category-salesforce","category-salesforce-marketing-cloud"],"yoast_head":"\nThe Marketing Cloud Setup link is the new Admin link, which you can find in the Settings menu. Search for items across admin panel, platform tools and settings with a quick search bar. Also, get access to helpful admin tools like status updates, trailhead or release notes. Moreover, see some key metrics about your account, like how many journeys you are running or how many users you have.
\n\n\n\nInside Salesforce Marketing Setup you will find a searchable and integrated navigation bar on the the left side. Using the search function, you can quickly search for settings and tools. Quickly access user settings or data management panel, check out your Salesforce integrations or edit the company settings.
\n\n\n\nFrom the home page, you can also navigate to additional admin tools from a carrousel across the top. From here, check your system status, release notes, trailhead, your certifications and take guided tours of Salesforce Marketing Cloud.
\n\n\n\nAdditionally, you will find a Metrics panel, where you will find some key data metrics. See the number of data extensions, content assets, users, customer journeys and automations in your account. In that way, you will keep a good track on how many active users you have or how many automations you are running at the moment and their status. Click into any of these components to give more insights. For example, click on the customer journeys’ component, and you will be taken to the Journey Builder’s dashboard.
\n\n\n\nNext to the Metric panel, you have quick access to the Trailblaxer Community and Help & Trainng portal. You can either browse for training documentation or ask a questions to the community.
\n\n\n\nSummarizing, with Marketing Cloud Setup quick search feature and quick links to admin tools, you will find it very easy to setup your account. Also, you will be able to follow your progress and get recommendations on what’s left to setup with the Setup Assistant.
\n\n\n\nIf you are considering to become a certified administrator of Marketing Cloud, Salesforce is guiding you how you can do it from your home office. Trailhead will help you reach that goal giving you hands-on experience. Grow you resume and elevate your career highlighting your skills with the Marketing Cloud Email Marketers Certification.
\n\n\n\nRead more about the possibilities of Salesforce Marketing Cloud and all the different tools for integrating customer journeys, management, email and mobile marketing, social and web personalization, analytics and content creation.
\n","protected":false},"excerpt":{"rendered":"Quick search across admin, platform and settings The Marketing Cloud Setup link is the new Admin link, which you can find in the Settings menu. Search for […]
\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[80,82],"tags":[],"class_list":["post-9830","post","type-post","status-publish","format-standard","hentry","category-salesforce","category-salesforce-marketing-cloud"],"yoast_head":"\nWith Journey testing in Journey Builder you can be confident running simple or complex customer journeys. Testing your journey before deploying it will give you more usability and visibility. You can at any point go back to your drafted journey and make changes to it.
\n\n\n\nWhen creating journeys in Journey Builder you can test them before activating them. Once you have created and validated a customer journey’s configuration, you can go ahead and run your test mode. First, you have to identify sample contacts to see how they will experience the journey. Choose any Marketing Cloud contacts and then select up to 10 random contacts. Then, choose the Send Type, whether to send test messages or not during the test run. Finally, in the Test Behaviour section, you will get a summary of the activities while you are in test mode. Once you have activated the test, it will test run the audiences that you have chosen. When it is completed, you will be able to see how each of the chosen contacts is interacting with the journey. If you are fine with the results, you can activate your journey.
\n\n\n\nThe Test Mode gives you possibility to quickly iterate your journeys, so you can feel more confident before activating them. Moreover, you have the full power to choose the precise audience you want to test. Additionally, sending test emails from the journey will also asure you you are sending the right communication. In essence, the test will only run as long as the user stays on the journey. The tests are being executed pretty fast, which give you the time to quickly edit the journey and test them several times.
\n\n\n\nDelivering personalized cross-channel experience and building the perfect journeys can be challenging! That’s why Salesforce is giving you great tips on how to avoid most common mistakes marketers do when they build customer journeys.
\n\n\n\nIf you are just about to start planning your first customer journey, check out our article on how to start mapping your customer journey. Also, inside Journey Builder you can find pre-build templates, for both simple and complex journeys, that can help you to create your first journey.
\n","protected":false},"excerpt":{"rendered":"Easily create, test, and deploy your journeys With Journey testing in Journey Builder you can be confident running simple or complex customer journeys. Testing your journey before […]
\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[80,82],"tags":[],"class_list":["post-9802","post","type-post","status-publish","format-standard","hentry","category-salesforce","category-salesforce-marketing-cloud"],"yoast_head":"\nWith Advertising Studio you can build targeted campaigns using your consumer data. Create and coordinate campaigns across; Facebook, Google, Twitter, YouTube, Google Ads, Pinterest, LinkedIn or Instagram. Advertising Audiences also integrates with major CRM onboarding partners. With that being said, so you can connect your data with your DMP and DSP ecosystem. Above all, you can create Facebook campaigns directly in your journeys in Journey Builder. That will help you create a cross-channel promotions and align your email, mobile and Facebook advertising.
\n\n\n\nIn Advertising Studio, you can both build audiences with your CRM data and capture new leads:
\n\n\n\nBeside of audience creation, you can create Facebook campaigns directly within Journey Builder. Just drag the ad campaign onto the journey canvas. Once you click to configure, you will be taken through steps similar in Facebook Campaign Manager. Engage across channels and save money on hiring a digital agency.
\n\n\n\nEssentially to mention, Advertising Studio refreshes the data daily. In that way, so you can be sure your numbers are up to date. Get a quick overview over your performance or amount of contacts.
\n\n\n\nVox Media engages hundreds of millions of people with high quality storytelling and experiences, generating 800 million monthly content views on and off platform. They have implemented Audience Studio to collect, analyze, and activate its people data.
\n\n\n\nEnable Journey Builder and you can create advertising inside your customer journeys. Get a quick overview of Journey Builder here to understand how powerful tool it is.
\n","protected":false},"excerpt":{"rendered":"Create advertising audiences for your Social Media and Google ads With Advertising Studio you can build targeted campaigns using your consumer data. Create and coordinate campaigns across; […]
\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[80,82],"tags":[],"class_list":["post-9771","post","type-post","status-publish","format-standard","hentry","category-salesforce","category-salesforce-marketing-cloud"],"yoast_head":"\nCompared to other scripting languages like JavaScript of Python, AMPscript is developed for one-time environment, which is Salesforce Marketing Cloud. That means the script is interpreted and processed when the content is rendered. That happens when a message is send or a web page is published. In result, the script can be embed within HTML emails, text emails, landing pages, sms messages and push notifications. Furthermore, AMPscript uses simple syntax and semantics, so is easy to learn and code. With that being said, you don’t need to be a developer to grasp it.
\n\n\n\nAMPscript is primary used for personalising content in marketing campaigns. Marketers can quickly understand the language and learn to create highly relevant and personalized content. Its language consist of two parts, a syntax and a set of functions. Let’s brake them down:
\n\n\n\nIn the video above, you can a demonstration of how AMPscript looks like in action. Before sending an email, you are able to preview your values on individual level.
\n\n\n\nWeddingWire, a wedding planning company serving the $200 billion wedding, corporate, and social events industry, has built its success on innovation and meeting the changing needs of its customers. They are using AMPscript in their emails to vendors to personalize for region, region, advertising package, and industry.
\n\n\n\nIn Salesforce Marketing Cloud you can also easily create dynamic content with Content Builder. Also, with Personalization Builder, powered by Einstein, you will be able to create dynamic content and product recommendations for your email and web marketing.
\n","protected":false},"excerpt":{"rendered":"You don’t need to be a developer to understand AMPscript Compared to other scripting languages like JavaScript of Python, AMPscript is developed for one-time environment, which is […]
\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[80,82],"tags":[],"class_list":["post-9737","post","type-post","status-publish","format-standard","hentry","category-salesforce","category-salesforce-marketing-cloud"],"yoast_head":"\nIf you are Salesforce customer and using more clouds than Marketing Cloud, you will gain many benefits by connecting them together. This is possible with Marketing Cloud Connect. With this integration, you can connect your service, sales and community departments. This will create a consistent experience at every touch point for your customers.
\n\n\n\nBy connecting your data from your Commerce Cloud or Service cloud, you will be able to build highly personalized emails in Marketing Cloud, having the full view of your customer. At the same time, your sales or service team will be able to send emails from Marketing Cloud, but staying within their own app. In the same way, if you are using Community Cloud, your parters will be able to pick up content from Marketing Cloud and send customized emails to their customers.
\n\n\n\nFurthemore, your data is automatically synced and updated, so there are no imports and exports of data or waiting time. Above all, what is really helpful and powerful, is that you can create actions across clouds inside customer journeys in Journey Builder. For example, trigger a welcome email when you have a new customer registered by your sales team. Or, create a follow up task for your customer service team if a customer has left a bad review.
\n\n\n\nHaving this 360 view of your customer, will let you become smart faster and build even better communication with your clients. Moreover, your teams will have an integrated view, which can help them to deliver better service and customer experience. To summarise, these are the main benefits with Marketing Cloud Connect:
\n\n\n\nEurostar with high speed trains across Europe is aiming to deliver an outstanding customer travel experience. Beside of a journey, they want to offer a great experience and customer service. That’s why they are investing in an omni-channel approach with a 360 degree profiles of their customers.
\n\n\n\nIf you want to give your teams an aligned view over marketing key metrics and your social media performance, you should invest in Command Center. With this till, you can build dashboards and share important data within your organisation, to create awareness and focus.
\n","protected":false},"excerpt":{"rendered":"Sync data and create customer journeys across channels If you are Salesforce customer and using more clouds than Marketing Cloud, you will gain many benefits by connecting […]
\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[80,82],"tags":[],"class_list":["post-9701","post","type-post","status-publish","format-standard","hentry","category-salesforce","category-salesforce-marketing-cloud"],"yoast_head":"\nOne of the tools in Salesforce Marketing Cloud that companies are not so familiar with or investing in, is the Command Center. So what is it all about? It’s a digital overview or report that is part of Social Studio. And, there are three major advantages of using it. You can get real time insights of all digital interactions. Next, you can see how well your customer service team is performing and solving issues. Last but not least, and probably the best advantage, you will get everyone in the company align on the key metrics and KPI’s.
\n\n\n\nLet’s look a bit closer on what you can see and do with Command Center:
\n\n\n\nWhy should you invest in it? And how will your teams use it? It can be easily setup and customized, as easy as creating dashboards. In brief, It connects Social Studio with Marketing Cloud, Service Cloud and Sales Cloud and can be showed on every screen. In essence, every department and employee can stay connected and aligned. With that being said, your teams will get more focused and connected with your customers. To summarise, here are the key takeaways:
\n\n\n\nThere are many big brands that are using Command Center to track and display their digital interactions with their customers. One of them is Nestle Waters. They recently launched the Digital Consumer Engagement Center in partnership with Salesforce. Thus, to identify, engage and send information to anyone who has questions about sustainable, and responsible water bottling practices.
\n\n\n\nLearn more about Einstein Analytics helps you to visualize complex data and create predictions for you.
\n","protected":false},"excerpt":{"rendered":"Let everyone in your company stay connected One of the tools in Salesforce Marketing Cloud that companies are not so familiar with or investing in, is the […]
\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[80,82],"tags":[],"class_list":["post-9671","post","type-post","status-publish","format-standard","hentry","category-salesforce","category-salesforce-marketing-cloud"],"yoast_head":"\nSo, how important is it to know that your text message has been delivered? Well, just like with sending an email, you want to make sure that the recipient gets your message. Above that, you also wait it delivered on time. For example, you have a Sale coming up and you want to send a text message to the opted-in subscribers to promote it some days before. You want the SMS message to be delivered instantly. Imagine that it doesn’t get delivered on time. Then, your customers might miss the promotion. Moreover, they might even get confused and that can create bad user experience. Delivering the message is as crucial as sending it. Finally, with MobileConnect you can track your deliveries for all sends world wide.
\n\n\n\nThe latest feature in MobileConnect, SMS Delivery Receipts, has been long awaited. Now marketers have standardised and accessible delivery data through new fields in _SMSMessageTracking. In Automation Studio, the actual sequel for querying the data view has not changed.
\n\n\n\nNow, imagine that you are building a customer journey. You want to send a text message to your mobile subscribers. To highlight, SMS messages can get up to 98% open rate, which is a good reason to adopt it in your marketing strategy. After choosing SMS message as the channel, you can now add a decision split based on if the message has been delivered or not. The ones that have not received your message, can continue in the journey and get an email instead. Now you get a bigger chance that they will receive your communication.
\n\n\n\nIn MobileConnect, in the Overview section, you will now be able to see the delivery status next to the send status. And we really want to highlight that, for all countries and for all aggregators, all the status codes will be standardized. That will also save your time when doing SMS reporting.
\n\n\n\nDAVIDsTEA, a tea store in Toronto that grew to 240 stores after they opened in 2008, are not just providing a drink, but an experience. In short, they want to keep an intimate connection with their customers and they are capturing data aiming to connect in ways of relevant various touch points. “Salesforce has become our digital nervous system, driving strategic decisions and fuelling the future growth of DAVIDsTEA. The platform allows us to scale without losing the intimate connection with our customers that we’re known for”.
\n\n\n\nMarketers can now send a single on brand sms message to their contacts. All in all, it’s a great way to send a quick announcement to your opted-in subscribers.
\n","protected":false},"excerpt":{"rendered":"Mobile Studio provides you SMS Delivery Receipts So, how important is it to know that your text message has been delivered? Well, just like with sending an […]
\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[80,82],"tags":[],"class_list":["post-9629","post","type-post","status-publish","format-standard","hentry","category-salesforce","category-salesforce-marketing-cloud"],"yoast_head":"\nYou as a marketer or salesperson sometimes just want to send a quick message via email or sms. With quick send for SMS you can quickly send a single sms message to your client or customer. You just have to have MobileConnect and Journey Builder enabled in Salesforce Marketing Cloud.
\n\n\n\nImagine that you have an offer coming up that you quickly want to announce to your contact. Now, it is important to remember that you can only send this message to opted in SMS subscribers. When sending a message, you have two options. You can either send a pre-approved message or custom your own message. In essence, you will be only allowed to send 1 single custom message at a time.
\n\n\n\nLet’s see how its done. Once you are in Sales Cloud and in a contact record, you will see the “Quick Send Messages” component. Choose SMS as the message form from the drop down menu. Next, choose the Journey where you want to include the text message. Remember that you first have to enable the particular Journey for quick send.
\n\n\n\nNow it’s the time to create your message. Type your message up to 160 GSM characters. When you are done, you can simply preview the message. You will see what number you are sending to and the message itself. You will not be able to go through this process if the contact doesn’t have a valid number or have opted in.
\n\n\n\nIf we look at the Journey Builder side, you can decide whether to give an input value or not, so the message can be custom. If you want it to be editable, you copy and best the amp-script value from Journey Builder. Finally, if you don’t want the message to be custom, you can just simply type it in and it will be a hard coded text message.
\n\n\n\nNow you can simply prepare draft messages that can be picked up and used for promotions or simply type a quick message and send it to your contact!
\n\n\n\nLendingTree, a marketplace for money, they want to make sure to provide the right offer to every lead. That’s why they are using Salesforce to engage in every possible way and channel where customers are most willing to engage, whether its live chat, SMS, social or automation.
\n\n\n\nSee how you can create a SMS messages and catch your on-the-go customers with MobileConnect in Mobile Studio.
\n","protected":false},"excerpt":{"rendered":"Quickly send on brand SMS to your individual subscriber You as a marketer or salesperson sometimes just want to send a quick message via email or sms. […]
\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[80,82],"tags":[],"class_list":["post-9599","post","type-post","status-publish","format-standard","hentry","category-salesforce","category-salesforce-marketing-cloud"],"yoast_head":"\nDatorama helps you understand your data with with real time dashboards. In that way, you can make smarter decisions faster. In our previous article, we talked about Data Mapping Visualizer to understand how the data is mapped inside Datorama. This time, let’s have a look on the AI part of it, the Einstein Marketing Insights. Thanks to this tool, you can uncover cross-channel optimazation opportunities for your most important KPI’s.
\n\n\n\nMarketers today expect to know beyond their customers’ needs, being able to predict their next steps. With tool like Einstein Marketing Insights, you get insights and strategic recommendations for your KPI’s and ROI. Analyze your cross channel marketing data and discover hidden optimization opportunities for your campaigns.
\n\n\n\nIf you want to start analyzing one of your KPI’s, simply create a new bot from the front page of the tool. First you choose your objective, your KPI, from a drop down menu. Next, you decide whether you want to improve it by increasing or decreasing it’s value. You can also create a custom bot, choosing a variety of filters. For example, select a custom date rage, or schedule how often you want it to run.
\n\n\n\nOnce you have setup your bot, Einstein will give you insights over what’s most relevant and impactful for your KPI. That being said, you don’t have to spend hours on digging in your data and looking for what’s most important. You can just rely on Einstein! You will see different views, like top level view where you can see how your KPI has been performing over time. Moreover, you can get a more detailed view, like how your specific offer is performing or a certain product activity. Additionally, you can also compare how offers or product segments are performing in the same time frame.
\n\n\n\nShare your insights with others by exporting the reports to a PDF file. Also, pin the ones that you find most relevant to a Dashboard in Datorama. Now, you can save time understanding your data and start focusing on optimization.
\n\n\n\nUlster Bank is using science to give the best recommendations to their customers. “We offer various different savings, insurance, and credit solutions, so we need to know which product offerings are suited to which customers,”. That’s why they chose to use Salesforce and AI to respond to their customers’ expectations and improve their overall customer journeys.
\n\n\n\nUnderstand how complex data is captured and visualised in Einstein Analytics platform.
\n","protected":false},"excerpt":{"rendered":"Discover your optimization opportunities for your key KPI’s Datorama helps you understand your data with with real time dashboards. In that way, you can make smarter decisions […]
\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[80,82],"tags":[],"class_list":["post-9566","post","type-post","status-publish","format-standard","hentry","category-salesforce","category-salesforce-marketing-cloud"],"yoast_head":"\nWith Datorama you can collect all of your marketing data in one single source of truth and view real time dashboards with trends, goals and insights. In short, this is a great tool to visualize the data and quickly gather insights across all channels. Data Mapping Visualizer is a tool inside Datorama that will help you understand how this data is mapped. Search by data sources or entities to see how your data model is structured.
\n\n\n\nThis interactive vizualization tool helps you discover how your data sources and fields are mapped and unified for analyses and optimization. In essence, it gives you a holistic view on how your data is harmonized inside Datorama.
\n\n\n\nLet’s understand how it works. Once you have connected all your data sources, they will appear under the “External data” column. Connect your marketing channels like Facebook ads account, Google Analytics account, YouTube account, Salesforce Marketing Cloud or Social Studio. Usually, each of these tools are labelling dimensions differently. However, what is great about Datorama is that it’s unifying the marketing data into one data model.
\n\n\n\nIf you want to see how the data is mapped for each channel, simply click on it and you will get a visualization to the right of the column. You will see which entities the channel is mapped to. You can even see how individual fields are mapped in your data model. On the other hand, you can also start looking from the entity level. For instance, check out your campaign entity, “Campaign name”, and you will see that it consist of unified data from all the different channels where you are running your campaigns. Here, you can even discover each individual fields from the data source. Finally, inside Data Mapping Visualizer you have a search function to quickly look for entities or fields.
\n\n\n\nAs you can see, Data Mapping Visualizer gives you many ways of quickly discovering how cross channel data is brought together.
\n\n\n\nConagra Brands, a 100-year old manufacturer, understood they needed a reinvention and digital transformation to drive agility. In 2016 they started to tackle challenges like lack of access to consumer data and they began balancing the need of their consumers. With Salesforce integration, they can now uncover more precise behaviours of what consumers are actually doing.
\n\n\n\nAs mentioned above, having your data in once place gives you a full view of the performance of your running campaigns in one place. Read more about the integration with Google Analytics 360 with Salesforce Marketing Cloud.
\n","protected":false},"excerpt":{"rendered":"Understand how your data is mapped inside Datorama With Datorama you can collect all of your marketing data in one single source of truth and view real […]
\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[80,82],"tags":[],"class_list":["post-9523","post","type-post","status-publish","format-standard","hentry","category-salesforce","category-salesforce-marketing-cloud"],"yoast_head":"\nSo what is an interactive email? It provides a functionality where subscribers can interact with the content inside their email. In short, it can be anything they can click on, swipe or interact with. For instance, this could be a filling out a form, submitting a review, or playing a video. With Content Builder you can easily add interactive content to your email from the “Interactive Content” section.
\n\n\n\nLet’s say you want to add a form to your email. You drag-and-drop the “Email Form” block onto your email template. You will get five options:
\n\n\n\nOnce you have created the form, you will continue with configuring it further. Configure the “Visible fields” with content. Here you can choose an input like text, image choice or checkboxes. You can even add “Hidden fields”, which will capture the data, but not be showed to the subscriber. This would be the contact ID and email address. Next, decide where your subscriber will land after finishing the form. That could be a landing page that you have built specifically for this purpose. Finally, choose how the data should be captured. You can send the information to an existing data extension or choose to create a new one automatically.
\n\n\n\nOnce you are done, you can test the form in the preview option. You can also send previews to test end-to-end experience.
\n\n\n\nInteractive emails can increase the user engagement and lead to increased click rate. It’s also a great way to capture more data about your subscribers. Here is why you should try it out:
\n\n\n\nSureFlap, selling microchip cat flaps, knows how to gather information from their customers. They are sending about 300 customer satisfaction surveys per week to their customers. They want that to be handled by Marketing Cloud.
\n\n\n\nRead more about how you can build emails in Email Studio and what features and benefits it has.
\n","protected":false},"excerpt":{"rendered":"Create engaging inbox experience with interactive content So what is an interactive email? It provides a functionality where subscribers can interact with the content inside their email. […]
\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[80,82],"tags":[],"class_list":["post-9499","post","type-post","status-publish","format-standard","hentry","category-salesforce","category-salesforce-marketing-cloud"],"yoast_head":"\nTo increase the open rate of your email, you want to send it at the time your audience is most likely to engage. For some, it can be right after they wake up. For others, the best time would be during lunch break. Most of email tools will give you send time recommendations. This will be though based on your total number of audiences or list. The difference with Einstein Send Time Optimazation is that it will help you to send the message at the right time to each contact. That means you will be able to reach each to every individual at the time they reach out for their phones to check their inbox.
\n\n\n\nLet’s have a look how it works in real life. Einstein Send Time Optimization (STO) is a flow control activity in Journey Builder. You drag-and-drop it onto the canvas before the email. To highlight, you can add it before each of your email activity.
\n\n\n\nWhen your contacts reaches the point in their journey where they are ready to receive the email, Einstein will send it at the most optimal day and hour for each contact. How does it work? Einstein is analysing 90 days of email engagement data to understand the patterns of each known subscriber. In that way, it predicts the best hour window for engagement for each contact on a given day. This mean the time can differ between days. Einstein also take into consideration the different time zones.
\n\n\n\nAdditionally, there is a way to set specific time frames, if you would like to send your email within certain period of time. You can then set the time frame from 12 hours to the next 7 days. To summarize, with Einstein STO you don’t have to create time consuming reports on when it is the best time to send your emails. Also, you will be able to optimize the send on each individual level and not just your audience or segment level. Easily integrate it in your journeys and optimise the engagement rate and increase the open rate of your emails.
\n\n\n\nAXA, an insurance company, based in Glasgow, is using Salesforce to deliver the right insurance to each customers and the right time. This personalized approach is reflected in the high rating they get from their customers, 4,8 out of 5 on Feefo, an online review platform.
\n\n\n\nLearn how to build a single email journey in Journey Builder. Also, get an explanation of the different flow controls in Journey Builder.
\n","protected":false},"excerpt":{"rendered":"Increase open rate with Einstein Send Time Optimization in Journey Builder To increase the open rate of your email, you want to send it at the time […]
\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[80,82],"tags":[],"class_list":["post-9470","post","type-post","status-publish","format-standard","hentry","category-salesforce","category-salesforce-marketing-cloud"],"yoast_head":"\nWhat is great about Journey Builder, is that from one place, you can create and setup both content for your email and create a customer journey for your audience. Now, let’s have a look on how to create a journey with a single email.
\n\n\n\nStart by going to Journey Builder and selecting “Create New Journey”. You will be asked to select “Multi-Step Journey” or a “Single Send Journey”. Choose the single journey and you will be taken to the Journey Builder canvas. The canvas will be blank and you can now go ahead and build your simple email journey.
\n\n\n\nFirst, you will have to add an entry source to get started. This will determine who should enter the journey. Let’s go head and choose “Data extension” and drag-and-drop it onto the canvas. Configure it by simply clicking on the icon. Choose the data extension that you have already prepared before and that matches the audience you want to target.
\n\n\n\nNext, its time to drag-and-drop the next activity which “Messages”. Drag-and-drop the email icon onto the canvas. Now, click on the icon and you choose “New message”. You will be taken to different layout options for your email. Choose the template you like and define the properties like name and description.
\n\n\n\nNow it’s time to have fun and design your email. Enter a subject-line and a pre-header of your email. In the top section of the template, you can for example add your logo. You can either upload the logo from your desktop or insert it from your Content Builder if you have uploaded it there. Then move on and add a hero image on top of your email and add a copy to your text blog below. You can add some amp-script to personalize your email. Also, you can add and personalize a CTA button and add Social Media channels in the footer.
\n\n\n\nWhen you have saved and exit the editing, you are ready with your journey. Finally, simply launch your journey by clicking “Activate”. Now you have done your first simple email journey!
\n\n\n\nGet inspiration from e.l.f. Cosmetics how to build customer journeys. In essence, they create customer journeys that include social media, promotional emails, and digital advertising, all personalized for each customer.
\n\n\n\nNow that you have learnt how to build a single email journey, don’t stop there. Journey Builder provides pre-defined templates, based on most common case, that you can use to build customer journeys. They have different levels of complexity, from simple to advance.
\n","protected":false},"excerpt":{"rendered":"Learn how to setup a basic email journey What is great about Journey Builder, is that from one place, you can create and setup both content for […]
\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[80,82],"tags":[],"class_list":["post-9431","post","type-post","status-publish","format-standard","hentry","category-salesforce","category-salesforce-marketing-cloud"],"yoast_head":"\nIn today’s article about Journey Builder, we will explain the activity part called “Flow Controls”. In short, they will help you make decisions in your journey and create different paths for your audience that enters the journey.
\n\n\n\nInside Journey Builder, right under message activities, you will find “Flow controls”. Now, let’s go through the different types and what they can do:
\n\n\n\nDrag-and-drop these wait activities onto the Journey Builder canvas. Then, configure each control by clicking on each icon.
\n\n\n\nBrunello Cucinelli wanted to give their online shoppers exclusive experience and was looking for a partner that would share the same values. Finally, with Salesforce, they were able to build customer journeys that provided their customer with an experience as close to their expectations and desires.
\n\n\n\nRead more about different types of activities in a customer journey. Also, check out what templates are have available that can help you with creating your first journey.
\n","protected":false},"excerpt":{"rendered":"How to lead your audience through different paths in a journey In today’s article about Journey Builder, we will explain the activity part called “Flow Controls”. In […]
\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[80,82],"tags":[],"class_list":["post-9398","post","type-post","status-publish","format-standard","hentry","category-salesforce","category-salesforce-marketing-cloud"],"yoast_head":"\nMarketers has for a long time asked for journey templates inside Journey Builder. Their wishes finally became true! Salesforce equipped Journey Builder with journey templates based on common use cases by their users. Provided that, this is great help for anyone who wants to learn how to build their first customer journey. Each of them has different levels of complexity, from simple to advanced. Also, you can at any time create and save your own template and share it easily with others in your organisation.
\n\n\n\nYou can access the journey templates from either the Marketing Cloud homepage or inside the Journey Builder. Here, you will find a gallery of templates built by Salesforce. These have been created based on the common use cases by Salesforce users. Choose between Abandoned Cart journeys, Anniversary journey, Birthday journey, Event follow-up journey or Welcome journeys. Also, each of them have different levels of complexity – simple, intermediate and advanced. If you are beginner, start with a simple one, like a “Welcome Journey” or an “Anniversary Send”.
\n\n\n\nOnce you have chosen the preferred Salesforce template, you will be taken to the pre-built journey. Here you will immediately get an introduction and useful tips about how to configure the journey. Additionally, you will be given best practise recommendations on each step. In any time, you can save the journey you are working on as a template. Go to the “Save” dropdown area and choose “Save as Template”. Here you will be asked to define information about it, like name, description and instructions. Particularly, the instructions section is very useful, as it is seen by everyone in your team. For example, create a note saying that any new edit to the journey should be saved as a new copy.
\n\n\n\nIf you want to see your saved templates, you go to the section called “My Templates”. Here, find all your templates you have built. And remember, you can share them with other members of your organisation.
\n\n\n\nMahou San Miguel, know among beer lovers, is using Marketing Cloud Services team help to create targeted customer journeys. In effect, they can now focus on different customer groups, like food lovers or football maniacs and send them communication based on their interests.
\n\n\n\nRead more about how a customer journey is built up and what different steps it consist of.
\n","protected":false},"excerpt":{"rendered":"Journey Builder offers predefined journeys by Salesforce Marketers has for a long time asked for journey templates inside Journey Builder. Their wishes finally became true! Salesforce equipped […]
\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[80,82],"tags":[],"class_list":["post-9351","post","type-post","status-publish","format-standard","hentry","category-salesforce","category-salesforce-marketing-cloud"],"yoast_head":"\nJourney Builder is one of the tools that you will find in Salesforce Marketing Cloud. As you might know by now, with Journey Builder you can build 1:1 customer journeys across channels and devices. In short, it allows you to reach out to your prospects or customers with the right message or offer, by the right channel and in the right time or even location. Let’s have a look on how it is built and what parts it consist of.
\n\n\n\nThe first thing you see when you open Journey Builder is the Journeys Dashboard. This would be a homepage of the Journey Builder. Here you will find an overview over your running or drafted journeys. You will quickly see their status, performance and their last modification date.
\n\n\n\nNow to create a journey, go to “Create New Journey” in the top right corner. This is a drop down menu where you can choose to create a journey from either a template or from scratch. In this post, we will focus on how to create a journey from scratch. Once inside Journey Builder, you will find two areas. One big area to the right, where you build your journeys, which is called the “Journey Builder Canvas”. On the left side you will find all the activities that are the bricks of the journey.
\n\n\n\nLet’s take a look on the different activity types:
\n\n\n\nThese activities can be easily drag-and-dropped onto the Journey Builder canvas on the right side.
\n\n\n\nUnitedHealthcare, part of the largest healthcare IT company in the world, uses Marketing Cloud to create tailored wellness journeys across channels to guide members to live a healthier lifestyle. In effect, they want to reduce health risks and prevent chronic diseases.
\n\n\n\nIf you don’t know where to start, read more about Journey mapping and what to think about before setting up a customer journey in Journey Builder.
\n","protected":false},"excerpt":{"rendered":"Bricks and pieces of a journey in Journey Builder Journey Builder is one of the tools that you will find in Salesforce Marketing Cloud. As you might […]
\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[80,82],"tags":[],"class_list":["post-9317","post","type-post","status-publish","format-standard","hentry","category-salesforce","category-salesforce-marketing-cloud"],"yoast_head":"\nWith Personalization Builder, powered by Einstein, you will be able to create dynamic content and product recommendations for email and web marketing. In short, you will observe customers behaviour and build profiles based on customer preferences, in real time. In that way, you will be able to predict marketing decisions across the entire customer journey.
\n\n\n\nEinstein helps you collect insights from all customers interactions – clicks, downloads, purchases and their preferences. Personalization Builder combines that data in algorithms to build customer profiles. In such a way, these profiles can be used for creating customized content across channels. In conclusion, this will help you to create personalized content for web sites, emails or campaign specific landing pages.
\n\n\n\nIt requires a team work between a Marketer and Developer to setup Personalization Builder. As a Marketer you will start with configuring and setting up the catalogue. A catalogue can be based on products, if you are a retail company, and/or on content, if you have a website or a blog. Choose which attributes of products or content you want to track. This can be descriptions or urls. Moving on, define what user attributes you want to track. Choose between link website behaviour and email activity, user profiles like gender or name and localization support. Last step in the configuration of the catalogue would be for you to choose what activity you want to track – like in-site search or purchase.
\n\n\n\nNow you have created a Collect Code that has to be implemented by a Developer. If you have a retail, you will have to import your catalogue data with all your SKU’s in Personalization Builder. This can be done by a Flat-file update or Streaming updates through JavaScript. Once the data is in place, it’s time to start collecting the data. The more data you collect the better recommendations. For instance, Cart and Purchase tracking enables you to activate abandoned cart campaigns. Especially, Purchase data will provide you with very effective recommendation scenarios, like “people who bought also viewed”. Once everything is setup correctly, you will see in the Status console that the collected data number is increasing per tracking code. Your final step would be to enable the Einstein Recommendations data extensions. Now you are ready to create your recommendations!
\n\n\n\nTribecca Pediatrics with a patient base of 70.000, is using Journey Builder to efficiently personalize and send communication to patient caregivers, saving more than 8 hours of staff time per week. Not only are they using customer data to send guidance, but also to send post-visit communication or remind parents who haven’t visited in awhile.
\n\n\n\nRead more about how to create Dynamic content and how it can elevate customer experience.
\n","protected":false},"excerpt":{"rendered":"Build predictive emails with Einstein in Marketing Cloud With Personalization Builder, powered by Einstein, you will be able to create dynamic content and product recommendations for email […]
\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[80,82],"tags":[],"class_list":["post-9269","post","type-post","status-publish","format-standard","hentry","category-salesforce","category-salesforce-marketing-cloud"],"yoast_head":"\nBuilding customer journeys starts with understanding where your customer are on their journey with your brand. Likewise, you have to know what are their touch points. Before you start mapping your journey, you also have to set a goal. There is one goal per journey. Ask yourself what is the purpose of the journey. Is it to welcome newsletter subscribers or reward loyal customers?
\n\n\n\nOnce you have set your goal, you will have to ask yourself the following questions:
\n\n\n\nConsidering the above will help you to start mapping your journey. Once you have visualised your journey, Journey Builder will help you to take that visual map and model it. You will start off with defining the entry source. Here, you define who will enter the journey. Is it all new subscribers or just some subscribers fulfilling special conditions? For example, for a welcome journey, that would be all new subscribers.
\n\n\n\nNow you will move on to modelling your journey on the canvas, without yet configuring it. You start creating your journey by choosing the type of “Activity” you want to do, like send an email. Let say that you now want to send an offer to your audience after sending the first email. By choosing “Wait activity”, you can define when the next message should be send. For your second communication, you can choose to either send another email or a an sms message. By choosing “Decision split”, you will be able to make the decision based upon the data that you have. This means that the sms message will be send to all the subscribers that have given you permission for a text message.
\n\n\n\nOnce you are done modelling your journey, you will move on to configuring the different activities. You start off with choosing the email or sms message you want to send that you have already rebuilt in Content Builder. If you have a “Decision split” in your journey, you have to configure it to check if you do have permissions to send for example a sms message. Other activities like “Random split” will let you make A/B testing, up to 10 branches. Another important activity to consider is “Engagement split”. This will check whether a customer opened or clicked your email, which could be helpful when setting up a reminder. If you want to update any customer data, you can choose “Update contact” activity. I allow you to update key items as the customers progresses in a journey. Last but not least, if you also using Sales cloud or Service cloud, you can add activities across channels, like assigning a sales agent to call up a customer.
\n\n\n\nPSA Peugeot Citroën, the second biggest car manufacturer in Europe, is building engaging customer journeys that turns qualified prospects into dealerships.
\n\n\n\nJourney Builder has many great features and makes the journey creation fun. Read more about why marketers think is exiting and efficient!
\n","protected":false},"excerpt":{"rendered":"How customer journey mapping becomes reality in Journey Builder Building customer journeys starts with understanding where your customer are on their journey with your brand. Likewise, you […]
\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[80,82],"tags":[],"class_list":["post-9239","post","type-post","status-publish","format-standard","hentry","category-salesforce","category-salesforce-marketing-cloud"],"yoast_head":"\nIf you are a content creator or social media manager, you will love this tool! Social Studio let you create and schedule social media posts, engage with your audience and analyse the performance of your posts. Moreover, it helps you to track trends, competitors and listen to conversations to understand how your prospects and customers feel about your brand.
\n\n\n\nSocial Studio consists of three different modules – Publish, Engage, Analyze. Publish is the place where you create and publish or schedule your posts. You can create your content directly from a content calendar and you can easily moved around your scheduled posts with a drag-and-drop interface. In essence, you can connect all your social media channels and easily re-share posts across. From here, you can also check performance of your posts. Moreover, you can create drafts and assign them to someone in your team for approval.
\n\n\n\nWith Engage you will be able to engage with your social media community. Answer to comments and questions that your fans might have. You can even provide great customer service by assigning a task to the service team. Since Social Studio is connected to Service Cloud, an agent will immediately get the task and will be able to directly leave a comment on the post.
\n\n\n\nInside Analyse you will be able to follow the engagement on your channels. You will also be able to create searches to listen to what people are saying about your brand, products or competitions and the industry. Likewise, you can follow metrics like sentiments, that will tell you what customers feel about your brand. Additionally you can connect with Einstein Vision. The tool analyzes logos, objects and scenes that are in the images customers are sharing.
\n\n\n\nLast but not least, if you are an on-the-go person, download the Social Studio app and manage your business from your phone. From here you will be able to do exactly the same actions as from your computer – post, listen, analyze and engage.
\n\n\n\nA brand that knows how to run their Social Media is Dunkin’ Brands, having 13 million fans o Facebook. Their strategy is not just to sell donuts, but become part of their customers’ daily lives.
\n\n\n\nRead more about the different tools in Salesforce Marketing Cloud to discover the opportunities there are depending on what you role is.
\n","protected":false},"excerpt":{"rendered":"Manage your social media channels and provide great customer service If you are a content creator or social media manager, you will love this tool! Social Studio […]
\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[80,82],"tags":[],"class_list":["post-9210","post","type-post","status-publish","format-standard","hentry","category-salesforce","category-salesforce-marketing-cloud"],"yoast_head":"\nWith Google Analytics 360 integration you will be able to combine web analytics together with isights from your email and mobile channels. Moreover, you can setup custom tags tracking for all your emails. In that way you will see how well the email content is performing. Furthermore, you will be able to follow where your customer goes after they have clicked. Once GA 360 is integrated, the tracking can be simply enabled inside Journey Builder. From here, you will also be able to access Journey Analytics dashboard and see the reporting on a journey level.
\n\n\n\nInside the analytics dashboard, you will be able to view reporting of each journey by different measures – goal measurement, e-commerce metrics, site usage and content statistics. Furthermore, you will see your email performance along the way. Filter your view by date and compare metrics over time like you use to do in Google Analytics. In the goal measurement area, you will be able to see how a journey’s goal is performing against all of the website goals. Likewise, you will be able to compare it against all other goals that you have set up in Google Analytics. See how your journey is performing e-commerce wise, by checking the conversion rate, transactions or average order value. Finally, with the content analytics tab, you will be able to build reports that will go beyond the key KPI’s. By selecting different number of metrics, like goal completion and page views, you will be able to see how your audience interact and where they go after a completed goal.
\n\n\n\nAnother cool feature in GA 360 is Funnel report. Here you can create custom reporting with funnels to follow the different steps your audience is taking. You want to for example see how many of your blog visitors chooses to check out your services and then finally sign up to receive more information. Not only can you view the numbers, you will be able to create a segment from the drop offs. In that way, you could for example choose to retarget the audience that didn’t complete the last step.
\n\n\n\nWith this integration you will be able to get the insights you need from only one view. This will help you build optimised customer journeys and personalized communication in your emails. To summarise, here is what you will be able to do:
\n\n\n\nCongra Brands is a great example how to turn an 100-year-old food company into a branded food company, and undergo digital transformation with help of Google and Salesforce.
\n\n\n\nRead more about how you can build rocking customer journeys and have fun you can have with Journey Builder’s drag-and-drop interface.
\n","protected":false},"excerpt":{"rendered":"Google Analytics integration gives fresh data across all channels With Google Analytics 360 integration you will be able to combine web analytics together with isights from your […]
\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[80,82],"tags":[],"class_list":["post-9157","post","type-post","status-publish","format-standard","hentry","category-salesforce","category-salesforce-marketing-cloud"],"yoast_head":"\nWith Salesforce everything is pretty much measurable. Einstein Analytics is a smart analytics tools that will help you create powerful dashboards and reports from complex amounts of data. With its data manipulation and visualization capabilities, you will be able explore and drill down through the data quickly and easily. That will help you get better understanding of your customers’ preferences and create a seamless customer communication experience.
\n\n\n\nSalesforce Einstein Analytics collects all the data, both from internal Salesforce objects and from external enterprise sources. Let’s have a look at its architecture. The tool consists of four components; Apps, Dashboards, Lenses and Dataflow. An App is like a folder that can contains datasets, lenses and dashboards that you can share with others. You can also create private reports in “My private app”. In the Dashboard area you will find lists and filters, also referred to as widgets. One of the most useful tool inside dashboards is faceting. This is a way of linking the widgets and making them interact with each other. When widgets has been faceted, once you made a selection in one of them, the same filter will be applied to the other widgets. A Lens is a form of a report that sits behind a dashboard. Finally a Dataflow is a chain of connected nodes for data transformation to build datasets.
\n\n\n\nLet’s look into what is possible to explore and measure. If we focus on email marketing, different metrics will be pushed into the analytics tool. All the audience data, all the content information and all the interaction data. Once you have built your dashboards inside Einstein Analytics, you will be able to see beyond the key metrics like Open rate and Click rate. Furthermore you will see what content is the most engaging and for what audience. Moreover, you will be able to see what type of content performs best, for example if a video performs better than an image or a step-by-step guide. Additionally, you will be able to see what CTA buttons are most clickable and what time your readers are active. To sum up, this will give you many actionable insights and will help you in preparing your strategy for your communication.
\n\n\n\nIf you don’t know where to start, just start with collecting the data. Also, try to use forms to gather more information about your audience. When you start building your dashboards, focus on rather few variables in the start. Ask yourself what is most important for you to measure. Finally, learn from your data and use the information to optimise your email communication.
\n\n\n\nFor RED, a fighter against AIDS in Africa, it is important being very transparent with their numbers and results for their audience. Through Einsteins Analytics, they are able to keep that open communication which is keeping the relations so strong between their partners and the brand.
\n\n\n\nRead more about how important it is to create personalized communication and what impact it has on your results.
\n","protected":false},"excerpt":{"rendered":"Build easily dashboards with Einstein Analytics platform With Salesforce everything is pretty much measurable. Einstein Analytics is a smart analytics tools that will help you create powerful […]
\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[80,82],"tags":[],"class_list":["post-9107","post","type-post","status-publish","format-standard","hentry","category-salesforce","category-salesforce-marketing-cloud"],"yoast_head":"\nWith Trailhead you can learn everything about Salesforce in a fun and interactive way. You can start your journey with guided trails or with more hands-on projects. You will be tackling real world use cases that are constantly being updated. What is making it more fun, is that you can test your skills and receive points and badges that you can proudly show off. From here you can also connect with other trailblazers and join different events and webinars.
\n\n\n\nTrailhead is a learning experience platform that is very intuitive. It also contains gamification elements that will make it more fun to develop your skills. You kick off your learning process with choosing a trail, which is a guided learning path. Every trail consist of a module that is made of units, designed to be consumed in 10-20 minutes. After completing each unit, your knowledge will be tested via a multiple-choice quiz or hands-on challenge in a real environment. You will earn points from each completed unit. Once you have completed the whole module, you get a badge that will be shown on your profile. You can also test your skills by choosing Projects, which are instruction based modules. Moreover, you can even create your own set of modules, trails and projects, which is a trailmix. Imagine this to be your favorite playlist that you can share with others.
\n\n\n\nAs you get points and badges, you get different Trailhead ranks, from a Scout to a Ranger. Here is where the excitement starts. This is not just for your own motivation but also works as inspirations for others. The badges also give your team or company a competitive position. Don’t forget that along the way, you can always reach out other trailblazers, wether you need support or just want to share ideas and solutions.
\n\n\n\nIf you are a marketer and are planning to take the Marketing Cloud Email Specialist exam, Salesforce has prepared just the right trailmix for you. You will be able to learn all about Marketing Cloud – email content creation, automation and strategies, data and protection law, how to structure data and build audiences, how to track, best practises, and much more. The whole trailmix takes about 24 hours to complete. If you rather want to walk by trails, you can choose among 22 different trails tailored for Marketing Cloud. Additionally, you can choose from 1:1 virtual classes with industry experts. You will be able to learn the essentials or deepen your knowledge in one of the tools like Journey Builder. Once you have passed the exam you will receive a Salesforce certificate that is globally recognized.
\n\n\n\nTo stay up to date and learn more about trends and upcoming releases, Salesforce is offering great events throughout the year, like Connections. Discover new tools, learn how to grow better customer relationship and get inspired by experts from service, commerce and marketing industries from all over the world.
\n","protected":false},"excerpt":{"rendered":"Test your knowledge and develop your skills at your own pace With Trailhead you can learn everything about Salesforce in a fun and interactive way. You can […]
\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[80,82],"tags":[],"class_list":["post-9054","post","type-post","status-publish","format-standard","hentry","category-salesforce","category-salesforce-marketing-cloud"],"yoast_head":"\nThe ones that have tried Journey Builder, probably thinks that this the most exiting and coolest tool inside Salesforce Marketing Cloud. Everyone likes it for what it can do and how easy it is to navigate. With Journey Builder you are able to automate your communication with your prospects and existing customers. It helps you to reach the customers through different paths and enables you to connect with your audience in the way they want to and when it fits them. This is also the only place where you can easily and visually work across channels from one single place.
\n\n\n\nWhen you land in Journey Builder, you come to an overview of all of your existing customer journeys. From here you can easily spot their status and performance. Before creating a journey, consider the following; what’s the purpose of the journey, what audience do you want to reach out to, how long will it last, what communication/information should be shared, what channels should be used and under what circumstances. Now before you start, you will have to set up a goal. This will help you understand and measure the success of the journey you want to build. You can also set a target as a percentage of people reaching the marketing objective.
\n\n\n\nOnce you kick it off, you will work in a drag-and-drop interface where you will drag-and-drop the different pathways onto the canvas. You will start with choosing the data source, that can be either a list or real time consumer behaviour like a purchase. In total you have 8 entry sources, whether you are using Salesforce as your CRM platform or an external. Next step would be choosing what activity should happen. This means choosing the right mix of channels; email, sms, push or add. Finally in the Flow control you can decide how and when someone should receive the communication. Additionally, you can use Einstein to help you to reach the audience by the right channel and the right message.
\n\n\n\nIt doesn’t stop here. Moreover, you can at the end of the journey follow up with an email, asking for a product/service review. If the customer were not satisfied, you can trigger a customer service case. As you can see, you can even automate activities across departments connecting your service and sales teams. That will give personalized communication and service for your audience and improve the collaboration and success across your departments.
\n\n\n\nIf you want to get help building your first journeys, Journey Builder provides you with a set of templates based on best practises. They provide guided setup, content recommendations and you can edit them as you want. Choose among Abandoned Cart journeys, Anniversary journeys, Birthdays journeys, and Welcome journeys.
\n\n\n\nTo sum up, here are the main benefits of Journey Builder:
\n\n\n\nYeti, a company that is offering designer coolers, is using Journey Builder to onboard their customers. Through personalized journeys they are educating their customers about their products and how to take care of them. They also get recommendations of complementary products for future purchases.
\n\n\n\nRead more about how you create emails, sms messages, push notifications and landing pages to prepare your content for your customer journeys.
\n","protected":false},"excerpt":{"rendered":"Create timely messages to relevant audiences with Journey Builder The ones that have tried Journey Builder, probably thinks that this the most exiting and coolest tool inside […]
\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[80,82],"tags":[],"class_list":["post-9011","post","type-post","status-publish","format-standard","hentry","category-salesforce","category-salesforce-marketing-cloud"],"yoast_head":"\nConnections is a massive Salesforce conference that unites thousands of people from all over the world. Last year it took place in Chicago and this year, because of the current situation with COVID-19 outbreak, the conference will take place online. The date is still to be set, but you can already now register for free!
\n\n\n\nConnection gathers industry experts and showcases the best uses of the Salesforce platform. It consists of representatives from the retail, consumer goods, financial services, healthcare, and manufacturing industries. Not only you will be able to participate in different sessions and workshops, but also connect with other people in the industry. Altogether, it’s a great way to keep track on trends, discuss challenges and get inspiration for further innovation of your business.
\n\n\n\nThe conference consist of three main tracks; Marketing, Commerce and Service. With the marketing track you will learn how to better connect with customers. On the other hand, with the commerce track you will discover new tools and applications. Then with service track, you will learn how to grow better customer relationships. Last but not least, there is a part where Salesforce focus on giving back to the community. This culminates with a great concert with usually big international stars. You don’t want to miss that!
\n\n\n\nBeside of Connections, Salesforce has also planned other virtual events for this year. On this page you will be able to monitor the latest information about each event. Here is a list of the planned events for 2020:
\n\n\n\nIf you are not a partner yet and still want to get to know more about Salesforce Marketing Cloud, read our latest article on Marketing Cloud to learn more about this incredible marketing tool.
\n","protected":false},"excerpt":{"rendered":"Get inspired, get educated, network and celebrate @ Connections Connections is a massive Salesforce conference that unites thousands of people from all over the world. Last year […]
\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[80,82],"tags":[],"class_list":["post-8961","post","type-post","status-publish","format-standard","hentry","category-salesforce","category-salesforce-marketing-cloud"],"yoast_head":"\nSalesforce Marketing Cloud is a marketing platform that helps marketers to create branded and personalized experience with their potential or current customers. In essence, you can integrate your sales, service and commerce data with Marketing Cloud and in that way create an effective multichannel experience.
\n\n\n\nSalesforce is an innovative CRM platform with endless opportunities. In brief, you can connect all your departments and share the total view of your customers. Salesforce Marketing Cloud is one of the tools that will allow you to build customized customer journeys where you can automate the communication based on your customers interaction with your brand. With this in mind, having the information available from other channels, you will be able reach out to the customers in the right time and place, meeting their needs. Moreover, you will be able to react faster and create content that you will be able to quickly share across your channels and clouds.
\n\n\n\nTo sum up, here are some of the benefits with Marketing Cloud that you might like:
\n\n\n\nAre you hooked yet? Then, let’s take a dive into all main tools that Marketing Cloud will provide you with:
\n\n\n\nAston Martin is using Salesforce with a main goal in mind – to accelerate growth! What they struggled with was an information gap between the brand and its 150 dealers, where they could not differentiate a lead and a new customer. For this reason, they deployed Sales Cloud and Marketing Cloud so they could create unique content for both the prospects and their customers.
\n\n\n\nTo get more information about the different tools in Marketing Cloud, check out our articles about the following topics; Email Studio, Landing Pages in Webstudio, Push Notifications and SMS Messages in Mobile Studio. Sooner or later, you will get addicted to the tools!
\n","protected":false},"excerpt":{"rendered":"Personalized brand experience across the whole customer journey Salesforce Marketing Cloud is a marketing platform that helps marketers to create branded and personalized experience with their potential […]
\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[80,82],"tags":[],"class_list":["post-8912","post","type-post","status-publish","format-standard","hentry","category-salesforce","category-salesforce-marketing-cloud"],"yoast_head":"\nIn Email Studio you will be able to create all your emails, from transactional to promotional. Not only you will be able to create great emails, but also be able to manage your subscribers and track emails along the way.
\n\n\n\nLet’s take a look how great Email Studio is. From one place, you can create and manage all your content, target your audience and test emails with confidence. Here are some of the great benefits with Email Studio:
\n\n\n\nEmail Studio has many great features like pre-available mobile optimized templates. You can choose from basic to themed templates. Also, once you have build your email, you can save your own template. Moreover, with the drag-and-drop interface, you can drag your content blocks into your email and preview it as you go. Together with the Subscriber preview, you can check the personalization for each subscribe. When you are ready to test, you can test send your email to up to 5 recipients.
\n\n\n\nAdditionally, in Email Studio you can also create an A/B test, to see what content or parameters performance best – subject lines, content blocks, times, from names and pre headers. After you have send the email, in your tracking area, you will be able to follow up on the most important KPI’s like opens, clicks, bounces, undelivered emails, etc. Similarly, you can track what content area subscribers clicked on. In that way you will be able to optimise your content. Likewise, you can track how many times the email was forwarded and if generated any new subscriber.
\n\n\n\nDonorChoose.org, a non-profit organisation, managed to increase their donor conversion rate by 300% sending personalised emails with Salesforce Marketing Cloud. Instead of sending generic emails to their donors, each of them were send a tailored suggestion of a project that matched their giving preferences and history. That increased the user experience and made the donors come back for more.
\n\n\n\nContent Builder and Email Studio is a powerful couple that will let you create great content for your emails. The integration between the tools will make it possible for you to easily build and manage your content and subscribers in one place. If you want to get an introduction on to how to create personalized content, check out our article on Dynamic Content.
\n","protected":false},"excerpt":{"rendered":"Create engaging emails with pre-build mobile optimized templates In Email Studio you will be able to create all your emails, from transactional to promotional. Not only you […]
\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[80,82],"tags":[],"class_list":["post-8852","post","type-post","status-publish","format-standard","hentry","category-salesforce","category-salesforce-marketing-cloud"],"yoast_head":"\nWeb Studio let you collect customer data and create personalised content for landing pages, microsites and mobile apps. From here you will be able to create and manage all your web content and publish it across the web or your mobile apps. Moreover, you will be able to easily integrate your landing pages into your customer journeys.
\n\n\n\nA landing page can have static content, linked from an add with predefined set of products or information, or personalized content, linked from an email. Sending customers to dynamic landing pages can lead to better user experience and higher conversions. Landing pages can also be good for providing your subscribers with more information that can fit an email. Use landing pages for referential information, transactional processing or for different marketing purposes:
\n\n\n\nWhen creating your content for your landing pages, you can either choose to use the Classic Editor or the Content Builder Editor. Using Content Builder, you will be able to choose among different layouts to help you organize your content. Beside of static or dynamic content blocks, you can also add a block for your subscription. Also remember to add a submission response message. When you are done, you will able to preview how the landing page will look like both on desktop and on mobile device. Additionally, with subscriber lists, you will be able to preview the dynamic content of your page.
\n\n\n\nFor a company like Adp that provides HR services and have 600 000+ customers, the key is to maintain strong relationship with their users. That’s why it is important that all employees have easy access to all customer information. Today they build more than 400 web and landing pages, so new information is continuously imported into Salesforce.
\n\n\n\nIf you have been reading our previous articles on Dynamic Content and Customer Journeys, you will now have the whole picture of how to personalise content across channels with customer journeys. From creating and triggering a personalised email to creating a dynamic landing page based on the subscriber attributes.
\n","protected":false},"excerpt":{"rendered":"Create and organize all your web content in CloudPages in Web Studio Web Studio let you collect customer data and create personalised content for landing pages, microsites […]
\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[80,82],"tags":[],"class_list":["post-8776","post","type-post","status-publish","format-standard","hentry","category-salesforce","category-salesforce-marketing-cloud"],"yoast_head":"\nDo you have an app and want to catch your on-the-go customers and elevate their experience? Inside Mobile Studio in Salesforce Marketing Cloud you will find MobilePush, a tool for creating and sending push notifications. You will be able to schedule or trigger your notifications or even include them in your customer journeys.
\n\n\n\nWhy use push notifications? Compared to email or sms messages, they have higher open rate, between 30% to 60% and interaction rate can go up to 40%. You are also able to send timely push notifications to users based on their location. Also, it’s very easy to setup personalized communication, as you already have access to your users profile through the app. Additionally, you can easily integrate your push notification with any email, sms, or social media campaigns of yours. With MobilePush you will be able do the following:
\n\n\n\nWhile creating a push notification in MobilePush, you can choose among four templates:
\n\n\n\nHaving a location, MobilePush will give you ways of reaching your audience in the right time at the right spot sending recommendations based on their preferences. Imagine you have a shoe store and you have a customer entering your store. You can then send a beacon message offering a discount on their favorite pair of shoes that they just added to their wish list. This will enhance the user experience and add more value. MobilePush has also other advanced features like making sure to send messages based on right time zone or that you do not send the same message multiple times.
\n\n\n\nPacers Sports & Entertainment uses Salesforce to digitally champion its global NBA brand. Reaching 1.1 million followers on Twitter and 3.2 million fans on Facebook, they started to look beyond email marketing as their primary outbound messaging. With Journey Builder they are creating customer journeys with engaging communication on social media, sending personalized emails leading up to games and then pushing real-time offers during games through the Pacers mobile app. How smart!
\n\n\n\nAs you get to know your customers better, you will understand what they want and where they would like get engaged. Thanks to Salesforce Marketing Cloud you will be able to create customer journeys in Journey Builder where you will be able to orchestrate the right content, at the right time and the through the right channel.
\n","protected":false},"excerpt":{"rendered":"With MobilePush you can create, send and manage push notifications Do you have an app and want to catch your on-the-go customers and elevate their experience? Inside […]
\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[80,82],"tags":[],"class_list":["post-8753","post","type-post","status-publish","format-standard","hentry","category-salesforce","category-salesforce-marketing-cloud"],"yoast_head":"\nInside Salesforce Marketing Cloud you will find Mobile Studio, a tool for personalized mobile marketing. It will help you target customers on any device at any time with SMS messages, push notifications, and chat messaging. Now, let’s focus on MobileConnect, where you can create and automate sms and mms messages like promotional or transactional messages.
\n\n\n\nWith MobileConnect you get lots of possibilities to create personalized communication based on customers behaviours, purchases and preferences:
\n\n\n\nMoreover, MobileConnect provides you tools like keywords or custom templates which make it easy to start sending richer and on time messages. You can choose among following available templates:
\n\n\n\nThe tool comes with great overview, where you can see your total amount of outbounds and inbounds. Furthermore, you will be able to see your active keywords and their response rate. Likewise, you will be able to see the growth of your sms audience and download a full report. Finally, you will be able to combine all your data from all your channels and tools within Salesforce and easy create segments with drag-and-drop tools.
\n\n\n\nWeddingWire is a global marketplace connecting engaged couples with local wedding professionals. Having 16 million monthly users and serving the $200 billion wedding, corporate, and social events industry, they need to make sure to meet the changing needs of their customers and maximise the user experience. They employ Mobile Studio to produce sms campaigns and dynamically generated content based on user behavior. Knowing the date of the wedding, on the way they can text attendees information on vendors, meeting locations, or swag giveaways. Additionally, they are also using text messages to promote adoption of their app, where they allow their customers to share images from their wedding with all attendees.
\n\n\n\nIn Salesforce Marketing Cloud you are able to combine your email and sms communication in Journey Builder. When creating your sms message, you can choose the method called Interaction and add this message to a journey. Journey Builder has a great feature where you can preview how each and individual mobile message will appear. This way, you will be able to create a cross-channel communication with your customers and reach them in the most engaging way.
\n","protected":false},"excerpt":{"rendered":"Engage at the right moment with your customers with Mobile Studio Inside Salesforce Marketing Cloud you will find Mobile Studio, a tool for personalized mobile marketing. It […]
\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[80,82],"tags":[],"class_list":["post-8728","post","type-post","status-publish","format-standard","hentry","category-salesforce","category-salesforce-marketing-cloud"],"yoast_head":"\nContent Builder in Salesforce Marketing Cloud allows you to create dynamic content easier when building personalized emails. You can either create dynamic content by using Dynamic Content block or Enhanced Dynamic Content block. If you don’t want to spend time on creating data extensions and complex rules for each variation of your content, you can directly jump to using Enhanced Dynamic Content. Here you will be able to quickly create localised content within numerous segments by importing the data from a CSV file.
\n\n\n\nWhat is dynamic content and why use it? Today it is more difficult to retain a customer with all the marketing noise going on. In the age of hyper-personalization, a marketer have to focus on sending fewer and more targeted emails with personalized content. That means more than just a first name personalization.
\n\n\n\nYou can collect many different types of data, such as:
\n\n\n\nWith dynamic communication you will be able to save time, sending the same email but with different sets of assets – copies, images or offers. Moreover, by providing more relevant content and recommendations, you will be able to build trust and higher engagement. That will give you higher response rate and lead to more conversions.
\n\n\n\nSo what makes Enhanced Dynamic Content so great? You will be able to easily create multiple variations of your content without knowing HTML. First you import a delimited CSV file containing the names of the assets and the content variations for each asset. Content Builder saves the assets as Enhanced Dynamic Content Maps in the content library, that you can use as blocks in emails and templates. You can link your enhanced dynamic content to an audience during the import or while adding the blocks to an email or template. After you have imported the data, you can drag your content over to you template. Finally, before sending the email, you will be able to preview the different variations.
\n\n\n\nA great example of a how important it is to send relevant information to your prospects is Arizona State University. Sending around 91 million emails every year, ASU struggled to ensure communication was both personalized and engaging. Furthermore, they felt they were bombarding the constituents without meeting their needs. The University migrated its 13 mass email systems to Salesforce and started to create targeted content and dividing its students into different segments like prospects, current students, parents, alumni and more.
\n\n\n\nMost reports reveal that the ROI for email marketing is roughly twice as that of the other digital channels. Now that you know the many benefits of creating dynamic content and how it’s done, you can read more about email personalization and other channels in our article, State of personalized communication.
\n","protected":false},"excerpt":{"rendered":"Build dynamic content in emails without messing with the code Content Builder in Salesforce Marketing Cloud allows you to create dynamic content easier when building personalized emails. […]
\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[80,82],"tags":[],"class_list":["post-8688","post","type-post","status-publish","format-standard","hentry","category-salesforce","category-salesforce-marketing-cloud"],"yoast_head":"\nSalesforce Marketing Cloud Content Builder is a great tool with drag-and-drop interface that helps you create and manage content across channels. It’s a single place for all your assets – images, blocks, templates and emails. This tool will change the way you are organizing and building content for your emails. Watch the video to discover more!
\n\n\n\nContent Builder has many great functions. You can easily search and filter your content with a flexible folder structure. Moreover, you can create dynamic content without the need for code with drag-and-drop interface. It contains 20 basic email templates, 6 empty and 18 themed with a live preview functionality. In that way, you will be able to preview every single email for each individual subscriber. Sounds great, does it! It also has features as Permissions, where you can control what elements can de edited or not, to keep brand consistency. Likewise, another great feature is the Accelerator. It provides recommendations and best practises on the go to help your team manage, create and customise content in a more streamlined way.
\n\n\n\nAs mentioned, with Content builder you can create dynamic content easier without being an HTML expert. You can add dynamic content blocks to your template, defining the rules and content for different audiences. Before sending the email, you will be able to review the content in the testing tab, making sure you are sending the right message. Beside of creating templates and emails, the tool also allows you to create in-app and push notifications, accessing the same content.
\n\n\n\nRetailer Aldo is a great example of how to create 1:1 communication and focus on the right type of content. Aldo, a footwear chain with 2.000+ stores in over 100 countries and 200 million customers, focuses on creating a personalised experience that travels with the customer whether they are in the store, online or on social media. That means more dynamic and intelligent communication across channels.
\n\n\n\nWhat the brand discovered is that pushing weekly sales emails have been an overkill for their buyers, which shops on average one pair of shoes a month. They reduced their email communication by 50% and invested in more personalised content once a month. That increased the email conversion by 131% compared by previous year.
\n\n\n\n“We really try to send the customer the right information that might be most relevant to that customer at that particular time. Whether it’s an email, push, or SMS, across all of our platforms, it’s really about being customer-centric and truly personalized,” said Ian Richards, Vice President of CRM and Analytics.
\n\n\n\nTo summarise, here are some of the benefits of Salesforce Marketing Cloud Content Builder:
\n\n\n\nIf you want to know how you create the journey of your communication, check out our post on Journey Builder. Here you will be able to discover how you take your audience for a personalised, connected and relevant journey. You can also check out our article about dynamic content to learn more about personalised emails.
\n","protected":false},"excerpt":{"rendered":"Content Builder – One tool for creating all content Salesforce Marketing Cloud Content Builder is a great tool with drag-and-drop interface that helps you create and manage […]
\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[80,82],"tags":[],"class_list":["post-8660","post","type-post","status-publish","format-standard","hentry","category-salesforce","category-salesforce-marketing-cloud"],"yoast_head":"\nPuede parecer una tarea imposible y con mucha carga de trabajo el echo de conectar todos los canales y sistemas para obtener una unica visión del cliente. Para ello es necesario saber cómo combinar el “email interaction”, el comportamiento web y los datos transaccionales.
\n\n\n\nEksido desafía las corrientes actuales; Todo puede ser más fácil de lo que te han contado.
\n\n\n\nComparte 3 canales que quieras conectar y qué objetivos quieres cumplir. Nosotros te mostraremos un vídeo personalizado de 3 minutos de cómo hacerlo y te proporcionaremos herramientas gratuitas que lo hacen posible.
\nPuede parecer una tarea imposible y con mucha carga de trabajo el echo de conectar todos los canales y sistemas para obtener una unica visión del cliente. […]
\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-8478","post","type-post","status-publish","format-standard","hentry","category-asuntos-corrientes"],"yoast_head":"\nIn less than 2 minutes you will see how Journey Builder works in Salesforce Marketing Cloud
\n\n\n\nWatch how Salesforce Marketing Clouds Journey Builder works In less than 2 minutes you will see how Journey Builder works in Salesforce Marketing Cloud
\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[80,82],"tags":[],"class_list":["post-8385","post","type-post","status-publish","format-standard","hentry","category-salesforce","category-salesforce-marketing-cloud"],"yoast_head":"\nIt can seem like an impossible and very time consuming task to connect all your channels and systems and get a single view of the customer. How do I combine email interaction with web behaviour with my transactional data and so it goes on.
\n\n\n\nWe challenge how hard it actual is. It can be done more easy than you are told.
\n\n\n\nShare 3 channels that you want to connect and what you want to accomplish with it, and in return we will make a video, showing in max. 3 minutes how to do it, and we will even give you the free tools, that makes it possible.
\n\n\n\nDo you want to challenge us? Then give us the challenge, what 3 channels/systems are vital for your business objective? Name them together with a brief description of your business objective – and then we take the challenge. A video displaying in less than 3 minutes how easy it is to connect your channels/systems.
\n\n\n\n\nChallenge: Connect 3 channels in 3 minutes It can seem like an impossible and very time consuming task to connect all your channels and systems and get […]
\n","protected":false},"author":7,"featured_media":12022,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[153],"tags":[],"class_list":["post-8341","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-success"],"yoast_head":"\n2019 is going to a be great turning point for all businesses. We are going to see huge changes in business organisation, focus on innovative business models and customers are going to be extremely surprised by new products and new smooth customer experiences. We are going to use data in whole new way and generate more profit and have happy loyal customers.
\n\n\n\nWhile this is how the prediction should sound like for 2019. This is as true as it has been for the last 20 years that I have been consulting. A very small percentage will succeed to move forward, a lot will fail partially or go completely out of business, and the rest will just maintain status quo.
Why? The reason is the lack of leadership from CEOs and boards. The vast majority of leaders don’t take the right precautions and decisions to adopt their business to the future ahead. The focus is too short-sighted, that goes both for the leadership and their organisations that they are not driving forward. Risk analysis are used to predict when to change position. Initiatives from middle management are made to create powerpoints and reports that will secure the next experience entry on LinkedIn. Nobody is doing anything that is not best for themselves. All precautions and decisions are taken within the frame of “What am I risking?” A small step, have a small risk, so a small step is the most likely step that will be taken.
\n\n\n\nThere have been so many wake up calls with big well-known cases as Netflix and Uber, where they out of nowhere challenge existing business models and completely changes the market space and knock-out big solid businesses. Still those cases don’t seem to make a change in the Leadership model, they don’t seem to really to sink into to the awareness of the top-level leadership, so business as usual continues to be the driving spirit.
The Successful Leadership would not look at the company’s numbers first, they would look at the company’s culture. They would assess if they have created the frame for a culture of innovating the business beyond their own term in the company.
\n\n\n\n\n\n\n\n2019 is going to a be great turning point for all businesses. We are going to see huge changes in business organisation, focus on innovative business models […]
\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[75,127],"tags":[],"class_list":["post-6580","post","type-post","status-publish","format-standard","hentry","category-executive-news-archive","category-leadership-success"],"yoast_head":"\n![\"\"](\"https://eksido.com/wp-content/uploads/2023/10/People-onCloud-icon-2.png\"){kind=icon}
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ธุรกิจของคุณกำลังใช้ AI, Data Cloud และระบบอัตโนมัติเพื่อนำหน้าการเปลี่ยนผ่านสู่เฮลท์แคร์ดิจิทัล หรือคุณยังตามไม่ทัน? Eksido ช่วยนำทางการปรับตัวด้วยโซลูชันล้ำสมัยใน Salesforce Health Cloud, Data Cloud และประสบการณ์ลูกค้าแบบ Personalization คุณพร้อมปรับงานให้ลื่นไหล เข้าถึงผู้ป่วยอย่างกระชับ และเติบโตด้วยพลังของข้อมูลหรือยัง เปลี่ยนแปลงวันนี้ ปกป้องธุรกิจของคุณและค้นหาว่ารูปแบบการเปลี่ยนแปลงธุรกิจเชิงนวัตกรรมของเราสามารถพัฒนาและยกระดับธุรกิจของคุณให้เติบโตและก้าวต่อได้อย่างไร องค์กรและวัฒนธรรม ความสำเร็จเริ่มต้นจากการจัดองค์กรที่เหมาะสม เริ่มต้นจากการมีคนที่ใช่ มีความสามารถและทัศนคติที่เหมาะสม กระบวนการ เมื่อธุรกิจเติบโต ควรพัฒนากระบวนการให้ชัดเจนและมีประสิทธิภาพ […]
\n","protected":false},"author":7,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-12034","page","type-page","status-publish","hentry"],"yoast_head":"\nIs your business leveraging AI, Data Cloud, and automation to stay ahead in the digital healthcare revolution? Eksido helps you navigate transformation with cutting-edge solutions in Salesforce […]
\n","protected":false},"author":7,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-11182","page","type-page","status-publish","hentry"],"yoast_head":"\n¿Está tu empresa aprovechando la IA, Data Cloud y la automatización para mantenerse a la vanguardia de la revolución digital en el sector sanitario? Eksido te ayuda […]
\n","protected":false},"author":7,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-11928","page","type-page","status-publish","hentry"],"yoast_head":"\nEksido y sus empleados están totalmente comprometidos con el principio de honestidad, integridad y juego limpio en la prestación de servicios y bienes. Todos los empleados se aseguran de que las operaciones comerciales, las solicitudes de servicios, las adquisiciones o la contratación de empleados se tramiten de manera abierta, justa e imparcial.
\n\n\n\nEl Código de Eksido establece el estándar básico de conducta que se espera de todos los empleados y la política de Eksido en asuntos como la aceptación de ventajas y los conflictos de intereses de los empleados en relación con sus funciones oficiales. El Código de Eksido también se aplica a los empleados temporales y a tiempo parcial empleados por Eksido.
\n\n\n\nEksido es un empleador de igualdad de oportunidades. Las oportunidades de empleo están disponibles sin importar la raza, el color, el sexo, la religión, el origen nacional, la edad, la discapacidad u otra condición protegida legalmente. Este principio se aplica a todos los aspectos de la relación laboral, incluida la contratación, la selección, la formación, la asignación de trabajo, la promoción, la transferencia, la terminación y la administración de salarios y sueldos.
\n\n\n\nEksido se compromete a mantener un lugar de trabajo libre de lesiones y enfermedades que opere de manera ambientalmente responsable y cumpla con todas las leyes y regulaciones pertinentes que protegen la seguridad de los trabajadores y el medio ambiente. Los empleados deben realizar su trabajo de manera segura.
\n\n\n\nLa política de Eksido prohíbe cualquier práctica anticompetitiva que pueda tener como efecto limitar, restringir o distorsionar la competencia, así como cualquier práctica de competencia desleal. En consecuencia, nuestros empleados no pueden acordar (formal o informalmente) con competidores la fijación de precios, el reparto de mercados o clientes, la limitación de la producción o cualquier otra conducta que restrinja la competencia.
\n\n\n\n\n","protected":false},"excerpt":{"rendered":"Eksido y sus empleados están totalmente comprometidos con el principio de honestidad, integridad y juego limpio en la prestación de servicios y bienes. Todos los empleados se […]
\n","protected":false},"author":7,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-12005","page","type-page","status-publish","hentry"],"yoast_head":"\nThis page provides comprehensive information about how we use cookies on our website to enhance your browsing experience, improve website performance, and deliver personalized content. Cookies are small text files that are stored on your device when you visit our site. They help us understand how visitors interact with our website, allowing us to offer a smoother and more efficient user experience. In the table below, you will find detailed information about each type of cookie we use, their purpose, and how long they remain on your device. We are committed to respecting your privacy and providing transparency about the data we collect through cookies. For more information on how we handle your personal data, please see our Privacy Policy.
\n","protected":false},"excerpt":{"rendered":"This page provides comprehensive information about how we use cookies on our website to enhance your browsing experience, improve website performance, and deliver personalized content. Cookies are […]
\n","protected":false},"author":7,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-11958","page","type-page","status-publish","hentry"],"yoast_head":"\nCulture360 is our vision of a comprehensive package of services for museums, cultural institutions, and other non-profit organisations in the experience industry. We believe this package can help our clients achieve their goals, increase their impact, and grow their organisations. Our wide range of services and expertise provides a holistic solution that meets the diverse needs of our clients.
\n\n\n\nWe share our knowledge and expertise with clients to help them succeed. Our team of experts stays up-to-date on the latest trends, best practices, and technologies, and offers a range of educational resources, including training, documentation, webinars, and events. These resources help our clients learn and grow.
\n\n\n\nWe extend the power of our solutions by integrating with other technologies and platforms. We work closely with our clients to understand their ecosystem and identify opportunities for integration. Sharing extensions helps our clients achieve their goals more efficiently and effectively.
\n\n\n\nWe share our use cases to help our clients understand the value of our solutions. By identifying relevant use cases and showcasing the impact of our solutions, we help our clients envision the possibilities and outcomes of our services.
\n\n\n\nWe build a strong and supportive community of clients, partners, and experts. We offer a range of community resources, including user groups, forums, and events, to help our clients connect and collaborate. Building a strong community creates a network of support and knowledge-sharing that benefits all of our clients.
\n\n\n\nStrong partnerships are the foundation of success. We work closely with our clients to understand their unique needs and challenges, and develop customised solutions that meet their goals. Our partnership approach ensures that we are aligned with our clients’ objectives and can deliver the best possible results.
\n\n\n\nWe know our clients’ success is our success. Our dedicated team of success managers tracks progress, identifies opportunities for improvement, and ensures clients are getting the most out of our solutions. Our success management process ensures clients achieve desired outcomes and are satisfied with our services.
\n\n\n\nOur team of experts provides guidance on architecture, solutions, and best practices. We work with our clients to design and implement solutions tailored to their specific needs and goals. Ongoing guidance ensures our clients are maximising the value of their investment.
\n\n\n\nWe have a proven track record of successfully executing complex projects on time and on budget. Our project management methodology delivers high-quality solutions that meet clients’ needs and expectations. We use a collaborative approach to project execution, working closely with our clients to ensure they are involved and informed throughout the process.
\n\n\n\nWe empower our clients with the knowledge and skills they need to succeed. We offer a range of enablement services, including training, documentation, and resources. These services help our clients become self-sufficient and confident in using our solutions.
\n\n\n\nWe provide world-class support to ensure clients’ systems are always up and running. Our support team is available around the clock to answer questions, troubleshoot issues, and provide guidance. We are committed to providing timely and effective support so clients can focus on their mission.
\n\n\n\nWe make our solutions accessible and affordable for non-profit organisations. We offer special pricing and discounts for non-profit clients so they can access the technology and services they need to achieve their mission. Our non-profit pricing reflects our commitment to the non-profit sector and our desire to help our clients succeed.
\n\n\n\nThe Culture360 Vision Culture360 is our vision of a comprehensive package of services for museums, cultural institutions, and other non-profit organisations in the experience industry. We believe […]
\n","protected":false},"author":7,"featured_media":11033,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-11021","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\nPhoto by Scott Webb on Pexels.com
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\n","protected":false},"author":7,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-7499","page","type-page","status-publish","hentry"],"yoast_head":"\n![\"\"](\"https://eksido.com/wp-content/uploads/2019/06/falck-lead-1024x275.jpg\")
![\"\"](\"https://eksido.com/wp-content/uploads/2019/06/falck-trust-1024x243.jpg\")
![\"\"](\"https://eksido.com/wp-content/uploads/2019/06/falck-selvbetjening-1024x419.jpg\")
![\"\"](\"https://eksido.com/wp-content/uploads/2019/06/falck-2-1024x701.jpg\")
Et vejhjælpsabonnement er din sikkerhed for at komme hurtigt videre, hvis bilen pludselig strejker eller hvis du bare har været uheldig.
\n\n\n\nHvorfor vælge vejhjælp fra Falck?
Falck Vejhjælp består af højt kvalificerede medarbejdere, der har stor erfaring med vejhjælp. Det sikrer dig den bedste vejhjælp og den bedste service i branchen. I 9 ud af 10 tilfælde kan Falck Vejhjælp rent faktisk hjælpe dig videre på stedet – så du helt undgår værkstedet. Vi hjælper dig videre på stedet når din bil går i stå, når du punkterer, når du låser dine nøgler inde, når du har brug for en nødreparation og når du er kørt fast eller er kørt i grøften. Hvis vores medarbejdere ikke kan reparere din bil på stedet, sørger vi for at bugsere din bil til værkstedet og giver dig et lift til offentlig transport, så du ikke bliver yderligere forsinket. Hos Falck kan du vælge i mellem disse 3 forskellige abonnementer
Falck Demo Vejhjælp – kom hurtigt videre Et vejhjælpsabonnement er din sikkerhed for at komme hurtigt videre, hvis bilen pludselig strejker eller hvis du bare har været […]
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\nPor lo demás no lo es.
\nEksido te ofrece un proceso desde visión a ejecución, que asegura la evolución de tú marketing. Einstein es el goal pero cada día tendrás resultados medibles y nunca más te sentirás como mono.” st_subtitle_decoration=”” st_title_color=”#ffffff” st_subtitle_color=”#ffffff” st_title_size=”42px” st_subtitle_size=”32px” st_separator_enable=”separator_off” st_text_align=”text-left” st_width=”st_fullwidth” css=”.vc_custom_1568797024418{padding-top: 70px !important;padding-bottom: 50px !important;}”][vc_empty_space height=”30px”][/vc_column][vc_column width=”2/12″][/vc_column][vc_column width=”1/3″ el_id=”contact-form-box” css=”.vc_custom_1562007823189{margin-left: -15px !important;padding-top: 50px !important;padding-right: 50px !important;padding-bottom: 50px !important;padding-left: 50px !important;background-color: #ffffff !important;border-radius: 4px !important;}”][tek_sectiontitle st_title=”Evolucionar Marketing” st_title_tag=”h1″ st_subtitle=”Esto es el primer paso para empezar conseguir tu goal. ¿ A qué esperas ? El consejo primero es, tienes que tomar decisiones más rápido para conseguir tu goal. Estamos aquí para darte el proceso y consejos así que podrás actuar más y de manera inteligente” st_subtitle_decoration=”” st_separator_enable=”separator_off” st_text_align=”text-center” st_width=”st_fullwidth”][vc_empty_space height=”20px”][tek_contactform contact_form_id=”5208″ contact_form_style=”full-width-cf” contact_form_bg=””][/vc_column][/vc_row][vc_row][vc_column width=”1/4″][/vc_column][vc_column width=”1/4″][/vc_column][vc_column width=”1/4″][/vc_column][vc_column width=”1/4″][/vc_column][/vc_row]
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Digital transformation starts with a focus on Leadership Success. This is the cornerstone for transformational success. Without a clear and decisive leadership in driving the transformation process, allocating the resources, setting a clear agenda, the result will be failure. Eksido shares learnings with you to make you ready for taking your leadership to the next level","link":"https://eksido.com/category/executive-news-archive/leadership-success/","name":"Leadership Success","slug":"leadership-success","taxonomy":"category","parent":75,"meta":[],"yoast_head":"\n
12 use cases about how Artificial General Intelligence can transform Salesforce by Bruno
\n"},"caption":{"rendered":"12 use cases about how Artificial General Intelligence can transform Salesforce by Bruno
\n"},"alt_text":"12 use cases about how Artificial General Intelligence can transform Salesforce by Bruno","media_type":"image","mime_type":"image/png","media_details":{"width":1536,"height":1024,"file":"2023/09/How-Artificial-General-Intelligence-by-Bruno.png","filesize":2346559,"sizes":{"medium":{"file":"How-Artificial-General-Intelligence-by-Bruno-300x200.png","width":300,"height":200,"filesize":21430,"mime_type":"image/png","source_url":"https://eksido.com/wp-content/uploads/2023/09/How-Artificial-General-Intelligence-by-Bruno-300x200.png"},"large":{"file":"How-Artificial-General-Intelligence-by-Bruno-1024x683.png","width":1024,"height":683,"filesize":303773,"mime_type":"image/png","source_url":"https://eksido.com/wp-content/uploads/2023/09/How-Artificial-General-Intelligence-by-Bruno-1024x683.png"},"thumbnail":{"file":"How-Artificial-General-Intelligence-by-Bruno-275x135.png","width":275,"height":135,"filesize":18026,"mime_type":"image/png","source_url":"https://eksido.com/wp-content/uploads/2023/09/How-Artificial-General-Intelligence-by-Bruno-275x135.png"},"medium_large":{"file":"How-Artificial-General-Intelligence-by-Bruno-768x512.png","width":768,"height":512,"filesize":145840,"mime_type":"image/png","source_url":"https://eksido.com/wp-content/uploads/2023/09/How-Artificial-General-Intelligence-by-Bruno-768x512.png"},"keydesign-grid-image":{"file":"How-Artificial-General-Intelligence-by-Bruno-400x250.png","width":400,"height":250,"filesize":39026,"mime_type":"image/png","source_url":"https://eksido.com/wp-content/uploads/2023/09/How-Artificial-General-Intelligence-by-Bruno-400x250.png"},"keydesign-left-image":{"file":"How-Artificial-General-Intelligence-by-Bruno-320x280.png","width":320,"height":280,"filesize":38166,"mime_type":"image/png","source_url":"https://eksido.com/wp-content/uploads/2023/09/How-Artificial-General-Intelligence-by-Bruno-320x280.png"},"owl_widget":{"file":"How-Artificial-General-Intelligence-by-Bruno-180x100.png","width":180,"height":100,"filesize":10272,"mime_type":"image/png","source_url":"https://eksido.com/wp-content/uploads/2023/09/How-Artificial-General-Intelligence-by-Bruno-180x100.png"},"owl_function":{"file":"How-Artificial-General-Intelligence-by-Bruno-600x280.png","width":600,"height":280,"filesize":72992,"mime_type":"image/png","source_url":"https://eksido.com/wp-content/uploads/2023/09/How-Artificial-General-Intelligence-by-Bruno-600x280.png"},"full":{"file":"How-Artificial-General-Intelligence-by-Bruno.png","width":1536,"height":1024,"mime_type":"image/png","source_url":"https://eksido.com/wp-content/uploads/2023/09/How-Artificial-General-Intelligence-by-Bruno.png"}},"image_meta":{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0","keywords":[]}},"post":11155,"source_url":"https://eksido.com/wp-content/uploads/2023/09/How-Artificial-General-Intelligence-by-Bruno.png","filename":"How-Artificial-General-Intelligence-by-Bruno.png","filesize":2346559},{"id":11894,"date":"2025-05-28T16:09:36","date_gmt":"2025-05-28T14:09:36","guid":{"rendered":"https://eksido.com/wp-content/uploads/2025/05/campaign-builder-value-proposition-featuring-bruno.png"},"modified":"2025-05-28T16:10:17","modified_gmt":"2025-05-28T14:10:17","slug":"campaign-builder-value-proposition-featuring-bruno","status":"inherit","type":"attachment","link":"https://eksido.com/meet-bruno-and-discover-the-power-of-campaign-builder/campaign-builder-value-proposition-featuring-bruno/","title":{"rendered":"campaign-builder-value-proposition-featuring-bruno"},"author":7,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"class_list":["post-11894","attachment","type-attachment","status-inherit","hentry"],"description":{"rendered":"
Photo by Scott Webb on Pexels.com
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