A product-view journey is one of the most nuanced lifecycle campaigns in modern e‑commerce. When someone clicks through to a product detail page but leaves without purchasing, […]
Read morePosts archive for 2025
Crafting the Perfect Favorite-Triggered Journey in Marketing Cloud
A favourite-triggered journey is one of the most underutilised opportunities in lifecycle marketing. When a customer clicks the heart icon or adds an item to their favourites […]
Read moreCrafting the Perfect VIP Loyalty Journey in Marketing Cloud
A VIP loyalty journey in Salesforce Marketing Cloud celebrates your highest‑value customers and transforms them into lifelong advocates. Every brand has a select group of customers who […]
Read moreCrafting the Perfect Re-Engagement Journey in Marketing Cloud
A “we miss you” message can be the spark that reactivates a dormant customer. In today’s crowded inboxes, even your best customers can forget about you if […]
Read moreCrafting the Perfect Churn Prevention Journey in Marketing Cloud
A lapse in engagement is a critical signal: your customer might be drifting away. With Salesforce Marketing Cloud (SFMC), you can catch those moments early and re‑engage […]
Read moreCrafting the Perfect Post-Purchase Journey in Marketing Cloud
A post-purchase journey is more than a receipt — it’s your chance to thank customers, reinforce trust, and introduce complementary products or services. With Salesforce Marketing Cloud […]
Read moreCrafting the Perfect Welcome Journey in Marketing Cloud
A welcome series is more than just a friendly hello — it’s your brand’s first impression. This is your chance to introduce new subscribers to your story […]
Read moreCrafting the Perfect Anniversary Journey in Marketing Cloud
A customer anniversary isn’t just a date — it’s a celebration of loyalty and shared history. It’s an opportunity to reward customers for their continued relationship and […]
Read moreCrafting the Perfect Birthday Journey in Marketing Cloud
A birthday is more than just another date — it’s a moment of personal connection. For marketers, it’s a golden opportunity to delight, surprise, and strengthen relationships […]
Read more
The New Rules of Open Rates in 2025: Reading Between the Pixels
Open rates once stood as the digital marketer’s north star. In a click-hungry world, seeing your email marked “opened” meant your subject line worked, your timing was […]
Read more