Our Blog

Explore a fictional luxury furniture store where Salesforce personalisation adapts content, offers and email to anonymous and known visitors. Try the...

Follow a family’s resort stay to explore how Salesforce Agentforce and Data 360 connect guest context, bookings and service—with practical steps to st...

The state of personalised communication has evolved dramatically. What started as simple email merge tags has transformed into sophisticated, AI-drive...

In 2026, the opportunity is to run connected AI workflows with clear ownership, reliable handovers and measurable customer outcomes.

A product-view journey is one of the most nuanced lifecycle campaigns in modern e‑commerce. When someone clicks through to a product detail page but l...

A favourite-triggered journey is one of the most underutilised opportunities in lifecycle marketing. When a customer clicks the heart icon or adds an...

A VIP loyalty journey in Salesforce Marketing Cloud celebrates your highest‑value customers and transforms them into lifelong advocates. Every brand h...

A “we miss you” message can be the spark that reactivates a dormant customer. In today’s crowded inboxes, even your best customers can forget about yo...

A lapse in engagement is a critical signal: your customer might be drifting away. With Salesforce Marketing Cloud (SFMC), you can catch those moments...