Marketing (Cloud) Intelligence
Marketing Performance Intelligence and optimization — all your marketing data connected and harmonised into one view, so budget decisions are made on performance, not gut feeling.
* Salesforce now offers two separate products in this space: Marketing Cloud Intelligence (formerly Datorama) and Marketing Intelligence, a newer capability built on the Salesforce Platform and Data Cloud. Both help organisations connect and analyse marketing performance data, and we implement the solution that best aligns with your licensing and requirements.
Scope and Key Functionalities
Data Connection & Harmonization
- Marketing data sources connected: paid media, web analytics, CRM and email
- Data harmonised into one model with unified naming and taxonomies
- Users and permissions configured
Performance Dashboards
- KPI framework agreed with your marketing team
- Cross-channel performance dashboards, from spend to conversion
- Campaign and channel drill-downs with automated reporting
Optimization & Insights
- Pacing and budget-allocation views to reallocate spend in flight
- Alerts on underperforming campaigns and anomalies
- Dedicated training so your team can build new views on their own
Up to 5 data connectors · 1 harmonization model · 1 KPI framework · Up to 3 dashboards · 2 automated reports · Up to 3 training sessions of 2 h
Delivery Plan
Initial Analysis & KPI Definition
Up to 3 sessions (6 h) to map data sources and agree the KPI framework.
Connection & Harmonization
Connectors set up and data harmonised, with dailies, weeklies and end-of-sprint meetings.
Dashboards, Testing & Trainings
Dashboard build, data validation and up to 3 training sessions of 2 h.
Users Activation & Go-Live
Readiness evaluation, user activation and project go-live.
Other Accelerator Packs
See the full catalogueMarketing Intelligence, answered.
The questions buyers ask before committing to this pack.
How much does a Salesforce Marketing Intelligence implementation cost?
The Eksido Marketing Intelligence Accelerator Pack costs a fixed 9,800 € against the published scope. Taxes and Salesforce licences are not included.
How long does a Marketing Intelligence implementation take?
The Eksido Marketing Intelligence Accelerator Pack takes 4 to 6 weeks, from the first analysis session to go-live.
How many data sources can be connected?
Up to 5 connectors are included in the fixed 9,800 €, harmonised into cross-channel dashboards that run from spend through to conversion, with pacing views and alerts.
Is this Marketing Cloud Intelligence (Datorama) or the newer Marketing Intelligence?
Either. Salesforce now sells both Marketing Cloud Intelligence, formerly Datorama, and Marketing Intelligence, a newer capability built on the Salesforce Platform and Data Cloud. Eksido implements whichever aligns with your licensing and requirements, at the same fixed 9,800 €.
Talk to us about Marketing Intelligence.
Tell us where you are today and we will tell you whether the Marketing Intelligence pack fits. Before any project starts, you get:
- A written scope against the published pack
- A fixed price (9,800 €) and a delivery plan
- A 3 month guarantee from go-live
Not sure this is the right first move? The free Salesforce Assessment answers that in two to three weeks, at no cost.