A product-view journey is one of the most nuanced lifecycle campaigns in modern e‑commerce. When someone clicks through to a product detail page but leaves without purchasing, […]
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Crafting the Perfect VIP Loyalty Journey in Marketing Cloud
A VIP loyalty journey in Salesforce Marketing Cloud celebrates your highest‑value customers and transforms them into lifelong advocates. Every brand has a select group of customers who […]
Read moreCrafting the Perfect Birthday Journey in Marketing Cloud
A birthday is more than just another date — it’s a moment of personal connection. For marketers, it’s a golden opportunity to delight, surprise, and strengthen relationships […]
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The New Rules of Open Rates in 2025: Reading Between the Pixels
Open rates once stood as the digital marketer’s north star. In a click-hungry world, seeing your email marked “opened” meant your subject line worked, your timing was […]
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Digital Transformation: It’s Not About Technology— It’s About Leadership
In today’s hyperconnected world, the phrase digital transformation is on every executive’s agenda. Boards demand it, competitors pursue it, and customers expect it. Yet despite the billions […]
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Meet Bruno and Discover the Power of Campaign Builder
In today’s digital landscape, marketing professionals are constantly battling tight deadlines, scattered tools, and increasing pressure to deliver personalized experiences at scale. That’s why Campaign Builder—featuring Bruno, […]
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How Artificial General Intelligence (AGI) Can Transform Salesforce: 12 Powerful Use Cases
In today’s fast-paced business landscape, staying ahead of the competition requires cutting-edge technology and innovative solutions. Salesforce, a leading customer relationship management (CRM) platform, has long been […]
Read moreBoosting Customer Retention with Node-RED: An Innovative Approach
Introduction In today’s competitive business landscape, customer retention has become a critical aspect of success. As acquiring new customers is often more expensive and time-consuming than retaining […]
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