Meet Bruno and Discover the Power of Campaign Builder

In today’s digital landscape, marketing professionals are constantly battling tight deadlines, scattered tools, and increasing pressure to deliver personalized experiences at scale. That’s why Campaign Builder—featuring Bruno, your AI Assistant—is changing the game. It’s more than just a tool; it’s your strategic companion in executing faster, smarter, and simpler marketing campaigns.

Who is Bruno?

Bruno is not just an adorable digital dog. He’s the cheerful, intelligent face of Campaign Builder—your built-in AI Assistant. Think of him as your tireless collaborator, helping you navigate the complexities of modern marketing with a wagging tail and a sharp algorithm. Bruno’s friendly interface hides a powerful backend designed to supercharge your productivity.

The Value Proposition: What Makes Campaign Builder Stand Out

Campaign Builder is built with one mission: to streamline your marketing execution while empowering creativity and personalization. Let’s unpack its three key promises:

1.  Faster Campaigns

Speed is no longer optional in marketing. Campaign Builder gives teams the tools to move from ideation to execution without friction. Whether you’re launching a new product, responding to market trends, or iterating based on performance insights, the platform helps reduce lead times dramatically.

• Modular Templates: Reuse and adapt campaign blueprints that are PRC-approved, brand-safe, and pre-personalized for different audiences.
• Integrated Workflows: Say goodbye to jumping between platforms. From content generation to journey setup and final deployment, it all happens in one place.
• Automation Assist: Bruno helps auto-fill forms, generate subject lines, and optimize send times—giving you a true “done-for-you” experience when needed.

The result? What used to take days or weeks can now be done in hours.

2. Smarter Content

Campaign Builder harnesses the power of generative AI and decision intelligence to produce marketing assets that resonate—without the guesswork.

• AI-Powered Content Blocks: Create and A/B test variations of copy, images, and CTAs using real-time insights.
• Data-Driven Personalization: Tap into Salesforce Data Cloud or your CDP to personalize content at scale, with automated segmentation and predictive analytics.
• Feedback Loops: Campaign Builder learns from every campaign, making each new execution smarter than the last.

The AI doesn’t replace the marketer—it augments them, helping turn your brand voice into high-performing content that speaks directly to your audience.

3. Less Complexity

Campaign Builder reduces operational burden and boosts team alignment across geographies, business units, and channels.

• Centralized Platform: One dashboard to manage creative assets, campaign status, compliance approvals, and performance metrics.
• Built-in Governance: Ensure all campaigns meet brand, legal, and medical standards through embedded review workflows and audit trails.
• Cross-Functional Visibility: From marketing to sales to compliance, everyone sees the same information in real-time.

This clarity turns chaos into coordination, reducing errors and freeing teams to focus on what matters most—creating impactful campaigns.

The Bigger Picture: A Better Marketing Ecosystem

With Campaign Builder, marketing becomes a repeatable, scalable process—an engine for growth rather than a patchwork of one-off efforts. The platform’s value multiplies when connected with your Salesforce ecosystem, enabling true omni-channel orchestration across Email Studio, Journey Builder, Advertising Studio, and more.

Whether you’re a brand manager looking to streamline regional campaigns, a content strategist aiming for greater consistency, or an ops lead wanting to reduce manual bottlenecks, Campaign Builder—and Bruno—have your back.

Ready to run faster campaigns, deliver smarter content, and simplify complexity? Then it’s time to let Bruno lead the way. Campaign Builder is not just your AI assistant — it’s your competitive edge.