Salesforce Interaction Studio Partner
Eksido has become approved Salesforce Interaction Studio implementation partner.
Salesforce Interaction Studio – real-time interaction management – enables you to do truly personalised customer experiences. Interaction Studio visualises all customer interactions in all channels. It easy for you as a marketeer to optimise and perfect all parts of the customer experience. As part of Salesforce Customer Success platform it is integrated to Sales, Service and Marketing Cloud.
Interaction Studio records the customers actions through data points like content and product categories down to specific attributes and dimensions eg. color preferences. You gain a real-time view of the customers intent and affinities in their current context.
Next best actions, promotions and campaigns based on the customer profile are put in action to drive the intent towards the next conversion. You can easily create segments and setup relevant promotions and campaigns. In addition Interaction Studio is powered by Einstein AI, so relevancy can be automatically generated with a few clicks. With visual testing you can also see what recommendations your customers would get before letting Einstein do the job.
Each customer interaction is added to a unified profile and also this is visualised in an insightful manner. Drill-down capability on the different attributes and dimensions makes you able to truly understand your customers.