Build effective emails with Salesforce Marketing Cloud Email Studio

Create engaging emails with pre-build mobile optimized templates

In Email Studio you will be able to create all your emails, from transactional to promotional. Not only you will be able to create great emails, but also be able to manage your subscribers and track emails along the way.

Let’s take a look how great Email Studio is. From one place, you can create and manage all your content, target your audience and test emails with confidence. Here are some of the great benefits with Email Studio:

• Create all type of emails in one place – transactional and triggered emails, promotional emails, and other e-commerce emails and automations
• With dynamic content blocks, you don’t have to be a developer and know how to code
• It has a preview functionality and you can test send emails so you can make sure you are sending the right content
• The content you create can be used across channels, like your social media channels or your mobile app
• It has a built in predictive intelligence which will allows you to create personalized emails with recommendations
• All the above will make you save your time!

Email Studio has many great features like pre-available mobile optimized templates. You can choose from basic to themed templates. Also, once you have build your email, you can save your own template. Moreover, with the drag-and-drop interface, you can drag your content blocks into your email and preview it as you go. Together with the Subscriber preview, you can check the personalization for each subscribe. When you are ready to test, you can test send your email to up to 5 recipients.

Additionally, in Email Studio you can also create an A/B test, to see what content or parameters performance best – subject lines, content blocks, times, from names and pre headers. After you have send the email, in your tracking area, you will be able to follow up on the most important KPI’s like opens, clicks, bounces, undelivered emails, etc. Similarly, you can track what content area subscribers clicked on. In that way you will be able to optimise your content. Likewise, you can track how many times the email was forwarded and if generated any new subscriber.

Customer success story – DonorsChoose.org

DonorChoose.org, a non-profit organisation, managed to increase their donor conversion rate by 300% sending personalised emails with Salesforce Marketing Cloud. Instead of sending generic emails to their donors, each of them were send a tailored suggestion of a project that matched their giving preferences and history. That increased the user experience and made the donors come back for more.

Building emails in Content Builder

Content Builder and Email Studio is a powerful couple that will let you create great content for your emails. The integration between the tools will make it possible for you to easily build and manage your content and subscribers in one place. If you want to get an introduction on to how to create personalized content, check out our article on Dynamic Content.