Salesforce Marketing Cloud explained

Personalized brand experience across the whole customer journey

Salesforce Marketing Cloud is a marketing platform that helps marketers to create branded and personalized experience with their potential or current customers. In essence, you can integrate your sales, service and commerce data with Marketing Cloud and in that way create an effective multichannel experience.

Salesforce is an innovative CRM platform with endless opportunities. In brief, you can connect all your departments and share the total view of your customers. Salesforce Marketing Cloud is one of the tools that will allow you to build customized customer journeys where you can automate the communication based on your customers interaction with your brand. With this in mind, having the information available from other channels, you will be able reach out to the customers in the right time and place, meeting their needs. Moreover, you will be able to react faster and create content that you will be able to quickly share across your channels and clouds.

To sum up, here are some of the benefits with Marketing Cloud that you might like:

• Reach customers on the right channel and in the right time
• Create personalised communications with dynamic content
• Save time creating automations and triggered communication
• Sync all your data without needing any technical support
• Easily model the data with the intuitive process
• Enjoy creating content with a drag-and-drop interface
• Interact and trigger actions across clouds, like for example “call the customer”
• Build customer segments on many levels and even add custom attributes
• Create journeys for partners with branded content that they can personalize
• Elevate the experience by sending recommendations with Artificial Intelligence
• Last but not least, track your every step with by build in analytics

Are you hooked yet? Then, let’s take a dive into all main tools that Marketing Cloud will provide you with:

• Email Studio – Create all your emails; transactional, promotional and other e-com emails from one place. Likewise, manage your audience lists and customer data.
• Mobile Studio – Create, send and manage your sms messages and push notifications and catch your on-the-go customers.
• Social Studio – Engage with your audience on Social Media. Schedule posts, listen to conversations, provide customer service, follow up on the engagement.
• Advertizing Studio – Create and spread your ads across search, display and social media. Also, create custom content and get new prospects with Facebook lookalike and Google similar audiences.
• Web Studio – Create static or dynamic landing pages and web content. Furthermore, create personalized offers or grow your email list.
• Interaction Studio – Track and manage your customer experience in real time. In that way, you can optimize the way you want to interact with your audience.
• Journey Builder – Build personalized customer journeys across channels and departments. In short, instantly trigger events or schedule communication and reach your audience based on their interaction.
• Content Builder – With content builder you can easily create dynamic content for your emails without touching the code.
• Audience Builder – Create customer profiles and segmentation. Moreover, manage consent based on region to match different regulations.

Customer success story – Aston Martin

Aston Martin is using Salesforce with a main goal in mind – to accelerate growth! What they struggled with was an information gap between the brand and its 150 dealers, where they could not differentiate a lead and a new customer. For this reason, they deployed Sales Cloud and Marketing Cloud so they could create unique content for both the prospects and their customers.

Digging dipper into Marketing Cloud

To get more information about the different tools in Marketing Cloud, check out our articles about the following topics; Email Studio, Landing Pages in Webstudio, Push Notifications and SMS Messages in Mobile Studio. Sooner or later, you will get addicted to the tools!