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Test and optimize your customer journeys One of Salesforce latest releases this year, within Journey Builder, is Path Optimizer. It is a testing platform and new Flow […]

Extend the reach of Journey Builder As you might know by now, activities inside Journey Builder are building bricks of a journey. These are objects that will […]

Facebook campaigns directly within Journey Builder Create Facebook campaigns directly within Journey Builder. Just drag the ad campaign onto the journey canvas. Once you click to configure, […]

Understand your data and optimize your campaigns in real time Since September 2018 Datorama has become part of Salesforce Marketing Cloud. With Datorama, marketers can collect all […]

Personalized ads and customized site experiences The integration with Google Analytics 360 in Salesforce Marketing Cloud will deliver you a feature called the Audience Activation. It creates […]

Einstein Engagement Scoring Einstein will help you understand your customers better and help you to visualise and predict their behaviour. In other words, it’s a powerful tool […]

Quick search across admin, platform and settings The Marketing Cloud Setup link is the new Admin link, which you can find in the Settings menu. Search for […]

Easily create, test, and deploy your journeys With Journey testing in Journey Builder you can be confident running simple or complex customer journeys. Testing your journey before […]

Create advertising audiences for your Social Media and Google ads With Advertising Studio you can build targeted campaigns using your consumer data. Create and coordinate campaigns across; […]

You don’t need to be a developer to understand AMPscript Compared to other scripting languages like JavaScript of Python, AMPscript is developed for one-time environment, which is […]