Blog

Understand your data and optimize your campaigns in real time Since September 2018 Datorama has become part of Salesforce Marketing Cloud. With Datorama, marketers can collect all […]

Personalized ads and customized site experiences The integration with Google Analytics 360 in Salesforce Marketing Cloud will deliver you a feature called the Audience Activation. It creates […]

Einstein Engagement Scoring Einstein will help you understand your customers better and help you to visualise and predict their behaviour. In other words, it’s a powerful tool […]

Quick search across admin, platform and settings The Marketing Cloud Setup link is the new Admin link, which you can find in the Settings menu. Search for […]

Easily create, test, and deploy your journeys With Journey testing in Journey Builder you can be confident running simple or complex customer journeys. Testing your journey before […]

Create advertising audiences for your Social Media and Google ads With Advertising Studio you can build targeted campaigns using your consumer data. Create and coordinate campaigns across; […]

You don’t need to be a developer to understand AMPscript Compared to other scripting languages like JavaScript of Python, AMPscript is developed for one-time environment, which is […]

Sync data and create customer journeys across channels If you are Salesforce customer and using more clouds than Marketing Cloud, you will gain many benefits by connecting […]

Let everyone in your company stay connected One of the tools in Salesforce Marketing Cloud that companies are not so familiar with or investing in, is the […]

Mobile Studio provides you SMS Delivery Receipts So, how important is it to know that your text message has been delivered? Well, just like with sending an […]