Single Send Journeys for email and push in Salesforce Marketing Cloud
From single to multi-step journeys
Another new release this year for Journey Builder is Single Send Journeys for email or mobile push. With this new feature, you can create single use case journeys and combine email and mobile channels. Let’s say you quickly want to send an email reminder using push notification. Now you can quickly send that simple one off message within Journey Builder.
Before, when creating a new customer journey in Journey Builder, you could only choose to create a multi-step journey. Now, you have a new guided setup for single send journeys. Choose wether to create a single send journey for email or mobile push. Once you start creating your journey, you will find pre-placed activities on the canvas. These activities can’t be dragged, dropped or removed. You can’t either add additional activities to the journey. These activities have been specifically pre-set for this type of single send journeys for email or push.
When you start configuring your journey, you will have to add an entry event, message and time. You will have two different options for scheduling the message. You can either run the journey immediately or set it to run at a specific date and time. Once you have activated your single send journey, you will be able to find it in the Journey Builder’s dashboard.
With Single Send Journeys you can up-level your marketing from single to multi-step journeys. Additionally, you will be able to send both single and multi-step journeys all from one platform. In future, more channels will become available for single send journeys.
Mobilize your journeys
Already in 2016, Salesforce was talking about why it is worth to mobilize your customer journeys. Download the e-book to find out how your brand can become as much a part of your customers’ daily lives.
Improve user experience with Push notifications
Read more about how sending push notifications can elevate the user experience and how it let you catch the on-the-go customers.