Posts archive for June, 2020

Monitor your email sends and journey performance Yet another great release for Einstein this year is the Messaging Insight feature. With this tool you will be able […]

Write better Subject Lines with Einstein’s new feature Marketers know how important it is to write the perfect subject line that will catch their audiences’ attention. The […]

In-app messaging for mobile apps You can easily create and send messages to mobile app users through Journey Builder. In-app messaging is a great way to interact […]

From single to multi-step journeys Another new release this year for Journey Builder is Single Send Journeys for email or mobile push. With this new feature, you […]

Test and optimize your customer journeys One of Salesforce latest releases this year, within Journey Builder, is Path Optimizer. It is a testing platform and new Flow […]

Extend the reach of Journey Builder As you might know by now, activities inside Journey Builder are building bricks of a journey. These are objects that will […]

Facebook campaigns directly within Journey Builder Create Facebook campaigns directly within Journey Builder. Just drag the ad campaign onto the journey canvas. Once you click to configure, […]

Understand your data and optimize your campaigns in real time Since September 2018 Datorama has become part of Salesforce Marketing Cloud. With Datorama, marketers can collect all […]

Personalized ads and customized site experiences The integration with Google Analytics 360 in Salesforce Marketing Cloud will deliver you a feature called the Audience Activation. It creates […]

Einstein Engagement Scoring Einstein will help you understand your customers better and help you to visualise and predict their behaviour. In other words, it’s a powerful tool […]