Create ads in Journey Builder in Salesforce Marketing Cloud

Facebook campaigns directly within Journey Builder

Create Facebook campaigns directly within Journey Builder. Just drag the ad campaign onto the journey canvas. Once you click to configure, you will be taken through steps similar in Facebook Campaign Manager. Engage across channels and save time creating ads with external agencies.

When you have created a journey with messages and splits, simply add your ad campaign into the canvas. First, name the advertising audience, give the ad a description and choose the budget account. Also, choose whether to remove contacts after certain period of time. Next, give your campaign a name and create it like you would normally do in Facebook Campaign Manager. Add your body text, links, headline, a call to action and an image. This ad will be targeted to everyone on Facebook who reached this point of the journey.

Once you are ready with creating your ad, you can get a real-time preview of it both on mobile and desktop. In that way you will see how your ad will appear in the news feed. Finally, set the budget you want to spend per day or in total. Now you have build your ad. As soon as the journey is live and enough people reached this stage, they will see the ad.

With Journey Builder advertizing, you will be able to aline your email and mobile marketing with Facebook advertising. You will save time switching between platforms. Also, you will save money hiring external agencies.

Customer Success Story – RecruitMilitary

RecruitMilitary is the largest military-focused company in the U.S, helping veterans to find job opportunities. They are using Advertising Studio to deliver personalized content in ads to show different job opportunities to each contact.

Advertising Studio in Salesforce Marketing Cloud

Read more about Advertising Studio, where you can targeted campaigns using your CRM data and capture new leads.