Catch on-the-go customers with sms with Salesforce Marketing Cloud
Engage at the right moment with your customers with Mobile Studio
Inside Salesforce Marketing Cloud you will find Mobile Studio, a tool for personalized mobile marketing. It will help you target customers on any device at any time with SMS messages, push notifications, and chat messaging. Now, let’s focus on MobileConnect, where you can create and automate sms and mms messages like promotional or transactional messages.
With MobileConnect you get lots of possibilities to create personalized communication based on customers behaviours, purchases and preferences:
- Send triggered transactional sms messages like order or shipping confirmation
- Deliver other time-sensitive messages like password reset or order reminders
- Automate campaigns like welcome messages or custom offers for loyal customers
- Schedule messages based on preferences like favourites or other updates and recommendations
- Create alerts like back in stock updates
Moreover, MobileConnect provides you tools like keywords or custom templates which make it easy to start sending richer and on time messages. You can choose among following available templates:
- Simple outbounds like transactional messages
- Automatic responses using a keyword
- Opt-in campaigns when someone subscribes
- Votes or surveys
- Info captures to gather more data
The tool comes with great overview, where you can see your total amount of outbounds and inbounds. Furthermore, you will be able to see your active keywords and their response rate. Likewise, you will be able to see the growth of your sms audience and download a full report. Finally, you will be able to combine all your data from all your channels and tools within Salesforce and easy create segments with drag-and-drop tools.
Customer success story – WeddingWire
WeddingWire is a global marketplace connecting engaged couples with local wedding professionals. Having 16 million monthly users and serving the $200 billion wedding, corporate, and social events industry, they need to make sure to meet the changing needs of their customers and maximise the user experience. They employ Mobile Studio to produce sms campaigns and dynamically generated content based on user behavior. Knowing the date of the wedding, on the way they can text attendees information on vendors, meeting locations, or swag giveaways. Additionally, they are also using text messages to promote adoption of their app, where they allow their customers to share images from their wedding with all attendees.
Combine sms and email messages
In Salesforce Marketing Cloud you are able to combine your email and sms communication in Journey Builder. When creating your sms message, you can choose the method called Interaction and add this message to a journey. Journey Builder has a great feature where you can preview how each and individual mobile message will appear. This way, you will be able to create a cross-channel communication with your customers and reach them in the most engaging way.