Track SMS delivery in Salesforce Marketing Cloud

Mobile Studio provides you SMS Delivery Receipts

So, how important is it to know that your text message has been delivered? Well, just like with sending an email, you want to make sure that the recipient gets your message. Above that, you also wait it delivered on time. For example, you have a Sale coming up and you want to send a text message to the opted-in subscribers to promote it some days before. You want the SMS message to be delivered instantly. Imagine that it doesn’t get delivered on time. Then, your customers might miss the promotion. Moreover, they might even get confused and that can create bad user experience. Delivering the message is as crucial as sending it. Finally, with MobileConnect you can track your deliveries for all sends world wide.

The latest feature in MobileConnect, SMS Delivery Receipts, has been long awaited. Now marketers have standardised and accessible delivery data through new fields in _SMSMessageTracking. In Automation Studio, the actual sequel for querying the data view has not changed.

Now, imagine that you are building a customer journey. You want to send a text message to your mobile subscribers. To highlight, SMS messages can get up to 98% open rate, which is a good reason to adopt it in your marketing strategy. After choosing SMS message as the channel, you can now add a decision split based on if the message has been delivered or not. The ones that have not received your message, can continue in the journey and get an email instead. Now you get a bigger chance that they will receive your communication.

In MobileConnect, in the Overview section, you will now be able to see the delivery status next to the send status. And we really want to highlight that, for all countries and for all aggregators, all the status codes will be standardized. That will also save your time when doing SMS reporting.

Customer success story – DAVIDsTEA

DAVIDsTEA, a tea store in Toronto that grew to 240 stores after they opened in 2008, are not just providing a drink, but an experience. In short, they want to keep an intimate connection with their customers and they are capturing data aiming to connect in ways of relevant various touch points. “Salesforce has become our digital nervous system, driving strategic decisions and fuelling the future growth of DAVIDsTEA. The platform allows us to scale without losing the intimate connection with our customers that we’re known for”.

Option of quick send for SMS

Marketers can now send a single on brand sms message to their contacts. All in all, it’s a great way to send a quick announcement to your opted-in subscribers.