Trailhead – Free way to learn everything about Salesforce Marketing Cloud
Test your knowledge and develop your skills at your own pace
With Trailhead you can learn everything about Salesforce in a fun and interactive way. You can start your journey with guided trails or with more hands-on projects. You will be tackling real world use cases that are constantly being updated. What is making it more fun, is that you can test your skills and receive points and badges that you can proudly show off. From here you can also connect with other trailblazers and join different events and webinars.
Trailhead is a learning experience platform that is very intuitive. It also contains gamification elements that will make it more fun to develop your skills. You kick off your learning process with choosing a trail, which is a guided learning path. Every trail consist of a module that is made of units, designed to be consumed in 10-20 minutes. After completing each unit, your knowledge will be tested via a multiple-choice quiz or hands-on challenge in a real environment. You will earn points from each completed unit. Once you have completed the whole module, you get a badge that will be shown on your profile. You can also test your skills by choosing Projects, which are instruction based modules. Moreover, you can even create your own set of modules, trails and projects, which is a trailmix. Imagine this to be your favorite playlist that you can share with others.
As you get points and badges, you get different Trailhead ranks, from a Scout to a Ranger. Here is where the excitement starts. This is not just for your own motivation but also works as inspirations for others. The badges also give your team or company a competitive position. Don’t forget that along the way, you can always reach out other trailblazers, wether you need support or just want to share ideas and solutions.
Try your skills as a Marketing Cloud expert
If you are a marketer and are planning to take the Marketing Cloud Email Specialist exam, Salesforce has prepared just the right trailmix for you. You will be able to learn all about Marketing Cloud – email content creation, automation and strategies, data and protection law, how to structure data and build audiences, how to track, best practises, and much more. The whole trailmix takes about 24 hours to complete. If you rather want to walk by trails, you can choose among 22 different trails tailored for Marketing Cloud. Additionally, you can choose from 1:1 virtual classes with industry experts. You will be able to learn the essentials or deepen your knowledge in one of the tools like Journey Builder. Once you have passed the exam you will receive a Salesforce certificate that is globally recognized.
Stay up to date with Salesforce events
To stay up to date and learn more about trends and upcoming releases, Salesforce is offering great events throughout the year, like Connections. Discover new tools, learn how to grow better customer relationship and get inspired by experts from service, commerce and marketing industries from all over the world.