Listen, analyse and engage with Salesforce Marketing Cloud Social Studio

Manage your social media channels and provide great customer service

If you are a content creator or social media manager, you will love this tool! Social Studio let you create and schedule social media posts, engage with your audience and analyse the performance of your posts. Moreover, it helps you to track trends, competitors and listen to conversations to understand how your prospects and customers feel about your brand.

Social Studio consists of three different modules – Publish, Engage, Analyze. Publish is the place where you create and publish or schedule your posts. You can create your content directly from a content calendar and you can easily moved around your scheduled posts with a drag-and-drop interface. In essence, you can connect all your social media channels and easily re-share posts across. From here, you can also check performance of your posts. Moreover, you can create drafts and assign them to someone in your team for approval.

With Engage you will be able to engage with your social media community. Answer to comments and questions that your fans might have. You can even provide great customer service by assigning a task to the service team. Since Social Studio is connected to Service Cloud, an agent will immediately get the task and will be able to directly leave a comment on the post.

Inside Analyse you will be able to follow the engagement on your channels. You will also be able to create searches to listen to what people are saying about your brand, products or competitions and the industry. Likewise, you can follow metrics like sentiments, that will tell you what customers feel about your brand. Additionally you can connect with Einstein Vision. The tool analyzes logos, objects and scenes that are in the images customers are sharing.

Last but not least, if you are an on-the-go person, download the Social Studio app and manage your business from your phone. From here you will be able to do exactly the same actions as from your computer – post, listen, analyze and engage.

Customer success story – Dunkin

A brand that knows how to run their Social Media is Dunkin’ Brands, having 13 million fans o Facebook. Their strategy is not just to sell donuts, but become part of their customers’ daily lives.

Endless opportunities in Salesforce Marketing Cloud

Read more about the different tools in Salesforce Marketing Cloud to discover the opportunities there are depending on what you role is.

Leave a Reply